Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Unless you’ve been living under a rock or haven’t been actively participating in the digital world, you have no excuse whatsoever to not be familiarized with one of the most effective and accessible marketing strategies to date.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In Sprout, I find examples of successful moments that helped us achieve our goals.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. You can also use these insights to increase the reach, engagement and ROI of your next video. How to find Facebook video metrics.

Metrics 131

Metrics Video Brands Facebook 131

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. billion active users and over 1 billion hours watched daily , YouTube is the second most trafficked websites on the planet after Facebook.

Metrics 98

Metrics Analytics YouTube Price 98

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Keyhole.co

AUGUST 28, 2023

billion monthly active users , the platform presents a vast audience for content creators and marketers. It shows metrics assessments and gives you direction to grow your YouTube channel. Engagement Metrics Engagement metrics mainly have three elements: The number of likes and dislikes your video has received.

Metrics 52

Metrics Analytics YouTube Video 52

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point.

Examples 104

Examples Template Templates How To 104

Keyhole.co

APRIL 18, 2023

At the same time, a team of experts are losing their sleep monitoring hundreds of metrics at once. We’ll also give you ample reasons to be serious about monitoring Instagram metrics other than the usual numbers. What are Instagram metrics? Consider this example. So what exactly is the sweet spot? million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. This capability is invaluable for businesses aiming to quantify the ROI from their social media campaigns and prove social selling success. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Social Media Network Marketing

AUGUST 15, 2014

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. This is to be done at the very beginning.

Metrics 100

Metrics Social Media ROI How To 100

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. What Are the Most Important Social Media Metrics? Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Creating an infallible B2B demand generation strategy 1.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Align your social metrics to your business goals Social metrics don’t live in a vacuum.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. Some of the most successful examples of influencer marketing campaigns center on authenticity. Using referral links also makes tracking and measuring ROI easy as well.

Influencer 103

Influencer Brands Collaboration Authentication 103

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Take Pipedrive, for example. But it can be tricky when you’re analyzing a third-party account.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. For example, Sprout’s Suggestions by AI Assist feature helps you create engaging, brand-tailored posts in seconds by giving you three outgoing copy options.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

DECEMBER 15, 2023

For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Here’s an example: Imagine you’re a founder of a time management software and one of your content pillars is time management.

SEO 157

SEO Social Media Strategy Hashtag 157

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? ROI has a formula.

Influencer 321

Influencer ROI Metrics Klout 321

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. For example, say you have a product launch coming up.

Metrics 100

Metrics URL Campaign Influencer 100

Audiense

JANUARY 31, 2017

Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Know the real people and influencers that count, all of them; focus your attention on them to drive up ROI. Use consumer insight from social business-wide.

ROI 60

ROI Social Media Metrics Campaign 60

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Here is what he had to say about the issue: “In our experience, to prove true value it’s critical to build metrics based on data that C-suite can easily digest and clearly map back to true business goals and objectives.”.

ROI 60

ROI Metrics How To Microsoft 60

Social Media Network Marketing

MAY 21, 2013

It is essential that you discuss and make sure that every concerned person is in tune with your Measuring Metrics. Over the course of time as your Page Members grow there will be fine tuning and tightening of the Metrics; however it is best to have a direction from the very beginning. This is to be done at the very beginning.

Metrics 85

Metrics Social Media ROI How To 85

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

NOVEMBER 23, 2020

The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. With the right metrics, you can build more effective campaigns, budget more accurately, and correctly calculate your ROI.

B2B 125

B2B Marketing Metrics ROI 125

Writtent Blog

JULY 11, 2014

Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Here are 9 content metrics that will help you determine tangible ROI from your content production. Never fear, for such benefits are certainly available with content marketing. Bounce Rate.

Metrics 102

Metrics Content ROI Cost 102

Sprout Social

APRIL 25, 2023

billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.

Facebook 115

Facebook How To Aggregator Metrics 115

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. .&#

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

But there’s one critical metric that remains elusive to measure. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. .&#

Metrics 167

Metrics Social Media Adwords ROI 167

agora pulse

SEPTEMBER 23, 2020

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. Being more focused and goal-oriented means dropping tasks and activities that don’t help you hit your goal. Attach a metric to your social media goal, so that you can monitor progress. What Are SMART Goals?

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Every time your content is gaining engagement on social media, you’re receiving information on active prospects in real-time. Jump to Section: What is Intent Data?

Data 124

Data B2B How To Metrics 124