Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) A super-engaging campaign that doesn’t blow the budget! The result? View this post on Instagram.

Collaboration 63

Collaboration Brands Instagram How To 63

Sprout Social

MARCH 29, 2021

billion monthly active users. Now is a prime time to reassess how you approach Facebook and come up with campaigns that drive your business forward. That’s why we’ve outlined some recent success stories from brands, ranging from killer Facebook ad campaigns to smart posts that receive tons of love organically. Owlet Baby Care.

Campaign 138

Campaign Facebook Influencer Embedding 138

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

Hashtag 52

Hashtag Campaign Instagram How To 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights.

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Pixlee

JULY 12, 2021

How do you create an advanced influencer campaign tailored to the summertime? If you’re marketing an outdoor activities brand like Yakima Racks, focus on social users who love adventuring out in the world. Designing a Summer-Specific Influencer Campaign. Start with these tips. Find the Right Influencers for Summer.

Influencer 95

Influencer Campaign Apparel Travel 95

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. Beyonce x Peloton collaboration introduces a social competent by committing Peloton equipment to 10 HBCU's. “Believe in something. Even if it means sacrificing everything.”.

Activities 110

Activities Brands Social Capital Compete 110

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What influencer marketing goals can be set for holiday campaigns? But let’s start with the basics.

Metrics 52

Metrics Influencer Campaign CPA 52

Sprout Social

JANUARY 25, 2021

On Instagram alone, there are an estimated 500,000 active influencers and platforms like TikTok are breeding an entirely new generation of influencers. In this article, we’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for.

Influencer 107

Influencer Campaign How To Marketing 107

Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

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Examples Campaign Tips UGC 139

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 95

Metrics Influencer Marketing Survey 95

Sprout Social

APRIL 29, 2024

In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. million followers.

Influencer 98

Influencer Instagram Brands Fashion 98

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Here are three successful ABM campaigns that show how reaching a small audience can have a big impact. B2B companies have an attention problem. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Here are a few elements that you should check.

Tips 354

Tips Marketing Privacy Influencer 354

Pam Hughes

NOVEMBER 2, 2021

Brands must adapt to today’s digital landscape to deliver value, provide the best customer experience possible , and create effective marketing campaigns. Many brands are increasingly relying on Agile techniques to ensure their marketing campaigns succeed. Adopting an Agile marketing strategy may be the answer. Prepare your team.

Campaign 63

Campaign Strategy Marketing How To 63

Ignite Social Media

JUNE 17, 2024

Engagement metrics should ideally capture more active forms of interaction like likes, comments, and shares, which demonstrate deeper levels of engagement. Influencer marketing campaigns often rely heavily on video content. link posts). Also, when deciding where video views fit in the customer journey (i.e.,

Engagement 72

Engagement Video Social Media Metrics 72

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

Brands 152

Brands Marketing Real Estate Collaboration 152

Sprout Social

MAY 9, 2024

They don’t want to simply collaborate with any brand. Niche influencer marketing trends continue to grow Millions of followers doesn’t equate to a successful influencer marketing campaign or record sales. Instead, you need to incorporate DEI year-round to demonstrate their efforts aren’t rooted in performative allyship or activism.

Industry 94

Industry Influencer Trends Marketing 94

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 100

ROI Influencer Marketing Survey 100

Social Media Strategies Summit

MAY 27, 2022

Track your time for at least a week and figure out what social media activities take the most of your time. Make a list of repeat activities you perform daily and write down the time spent on each. Add a column for the time you’d ideally like to spend on these activities. Use Team Collaboration and Task Management Tools.

Social Media 178

Social Media Strategy Marketing Curation 178

Oktopost

MARCH 24, 2022

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. Those actively managing their employer brand can reduce turnover by 28%. At the same time, Chewy demonstrates its genuine commitment to animal welfare along with its collaborative culture.

Examples 107

Examples Campaign Brands Reputation 107

Social Media Strategies Summit

SEPTEMBER 18, 2023

The Value of Brand Partnerships One of Abbey’s biggest takeaways from this early campaign was the importance of the partnership with Hudson. Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So

Influencer 130

Influencer Travel Retail UGC 130

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. It has to be strategic. Take Pipedrive, for example.

Influencer 101

Influencer Marketing Collaboration ROI 101

Sprout Social

SEPTEMBER 18, 2023

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 126

Marketing How To Sample Samples 126

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. For example, some are more focused on organic growth, while others are more invested in paid campaigns.” Every brand or business line has their own objectives and audiences.

Resources 98

Resources Telecommunications Collaboration Project 98

Bill Hartzer

SEPTEMBER 29, 2023

Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base.

Organization 166

Organization Platform Social Media Wireless 166

Sprout Social

SEPTEMBER 13, 2022

And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. You need to post when your audience is most active, and this can be throughout the day or in the middle of the night.

Tools 118

Tools Strategy Video Library 118

Sprout Social

APRIL 29, 2024

In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. Sam’s comedic content and collaborations with his girlfriend Zara McDermott have made him popular among his followers. million followers.

Influencer 61

Influencer Instagram Brands Fashion 61

Waxing UnLyrical

APRIL 13, 2016

81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). How many active followers do they have?

Influencer 100

Influencer Campaign Marketing Fashion 100

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

Influencer 295

Influencer Brands Policies Privacy 295

Keyhole.co

NOVEMBER 17, 2023

Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Adidas also actively seeks to expand interests to other fields, roping in diverse industry stalwarts to help their mission. For example, take their collaboration with singer Pharell Williams.

Sports 59

Sports Social Media Strategy Apparel 59

Keyhole.co

JUNE 11, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. You’ll be able to come up with campaigns that get results and even use website feedback tools more effectively because you’ll better understand what your audience wants from you wherever you interact with them.

Sentiment 52

Sentiment Metrics LinkedIn Analysis 52

Oktopost

DECEMBER 16, 2020

Today, when everything needs to be done remotely, marketing teams rely on their social calendar not just for planning but for collaboration on aligning activities, approving content, boosting engagement, and filling content gaps. All calendar views were improved to better reflect your social media activities. Customization.

Overview 110

Overview Collaboration Apple Team 110

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 106

Social Media Authentication Communities Campaign 106

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. million Facebook: 108 million Twitter: 3.3

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. In today’s competitive landscape, marketing campaigns should be informed by feedback from the sales team. Both teams engage in collaborative activities and share data to support mutual success.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. Back from the days of their landmark 1984 advertising campaign and their ‘Think Different’ campaign, Apple has crafted a solid spot for itself among consumers worldwide. And their slightly regal but warm approach extends to their online presence and marketing.

Social Media 59

Social Media Strategy Apple iPhone 59

Keyhole.co

MARCH 26, 2024

With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy.

Construction 52

Construction Social Media Strategy Collaboration 52