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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What you give your community, otherwise, seriously, why should they care? Its all about “What’s in it for them&#.

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Tactical Tips for Building an Online Community

ProBlogger

With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. Here’s how we did it.

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NBC Targets Local Markets on the New Digg

Adam Sherk

Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. A lot of the quirky stories that show up in Digg’s “Offbeat&# section are really local news items when you think about it, and we felt that a lot of our content fit into what the Digg community already finds interesting.

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Social Media Chat Tuesday, July 21st

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are (..)

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Read All About It!