Dave Fleet

MARCH 8, 2012

Community management , because as a brand you need to be watching the activity on your page and watching for spikes in attention. Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc).

Curation 389

Curation Brands Facebook Patterns 389

Dave Fleet

JUNE 18, 2010

Why am I writing about this on this blog? Likewise, your reputation-building activities continue throughout your career. I was in town for PodCamp Montreal, walking along the street to meet up with Julien Smith and a bunch of other folks, when I bumped into my ex-housemate. Small world. Out of sight does not mean out of mind.

Reputation 310

Reputation Meeting Eventful Industry 310

Dave Fleet

MAY 25, 2011

Cookie-based web solutions are good sources of information on all of the behaviors that occur within a website, and therefore can be used to calculate and optimize site flow, conversion rate and other onsite activities. Would you mind if I published your response as an update to my blog post? Thanks, Dave. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

JUNE 15, 2010

Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 2, 2011

Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom. On the other hand, it’s hard to know just how many people actively read comments on sites – especially when comment threads get long. Reduced spam.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

MARCH 8, 2011

Lost opportunity to aggregate relevant conversation and to activate advocates on page. Requires wider group of employees to have admin access to the company’s Facebook page, meaning less control over activity on the page. Lost opportunity to aggregate relevant conversation and to activate advocates on page.

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

DECEMBER 24, 2010

Dial-up the activity throughout the year and keep that Christmas spirit alive. As part of that hub, Santa (and his elves, if he’s pressed for time) could blog about the whole process of getting ready for the holidays. This year, I got to thinking what I’d do to digitize Santa. However, it’s dormant most of the year.

URL 337

URL Foursquare Applications Notification 337

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. One day after the U.S. Twitter Triumphs over The New York Times”.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Blogs were still emerging. I talked about social media earlier. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

SEPTEMBER 9, 2010

As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. Can you imagine Apple blogging about products still in development or tweeting about product bugs?

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

APRIL 4, 2018

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Blogs were still emerging. I talked about social media earlier. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. Listen; engage; develop. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417