Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Just 10 (15%) of these event professionals maintain active Twitter accounts.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. Social media platforms and practices evolve constantly. The first step is to choose which social media sites on which to focus your activities. Twitter, on the other hand, uses hashtags to measure trending topics.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers. Click To Tweet. Maybe but….

Data 131

Data B2B Statistics Social Media 131

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. The post What Is a Social Media Hub and Why Would You Use One?

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand.

Trends 166

Trends Marketing Influencer B2B 166

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

JUNE 11, 2019

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Zoho Social. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. Influencers have a large presence on social media and can help bring more attention to your content.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. LinkedIn is a network laser-focused on business trends and networking. You won’t get much out of your social presence if you’re a total island.

Social Media 106

Social Media Marketing URL Hashtag 106

Hootsuite

JULY 4, 2022

Pay attention to who’s active in your industry or verticals and check to see if your competitors are there. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

MARCH 9, 2023

Meltwater Meltwater is a full marketing and social media suite offering social media monitoring, online media monitoring, social engagement reports, influencer management, newswire distribution, media relations tools, and more. Pro: Sprinklr allows you to unify your customer experience management with your marketing activities.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

FEBRUARY 1, 2016

Twitter points to brands like KPMG to show how hashtags, events, and promoted Tweets can drive traffic and awareness. Another shining example is GitHub, the social network for programmers. Make sure your social activity maps to your buyer personas. One of the company’s goals was “GitHub everywhere.”

Strategy 60

Strategy Resources HootSuite Social Media 60

Sprout Social

MARCH 8, 2019

And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Sounds pretty “social” to us! Why online social listening matters. The keyword here is “listening.” Are you listening?

Reddit 100

Reddit Tumblr YouTube Review 100

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. Tweet Type: What I’m Reading.

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. Social media analytics.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 27, 2017

However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. Instagram posts using at least one hashtag receive 12.6% Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. More than 33,000 chatbots are active on Facebook.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

AUGUST 16, 2016

To get the most out of your social media shares, there are a few key elements that you need to optimize. Take the time to do this so you can be sure your content looks great on social networks and in search results. Take control of how your content looks on the social network by marking up your website with Open Graph tags.

Social Media 40

Social Media Mobile Social Networking Trends 40

Sprout Social

JANUARY 9, 2017

billion monthly active users , Facebook is king of social media. Through the different data sources, Facebook is certainly an active spot every day of the week. While other social media networks certainly have fewer active days throughout the week, Facebook is kind of hard to get wrong when finding a time to post.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. Mr. Kim did not have an active Twitter account at the time of his hiring.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Tools 170

Tools Social Media Netvibes Lithium 170

Buffer Social

AUGUST 23, 2023

To help you answer that question, here’s a birds-eye view of some of the most popular social platforms, who frequents them, and what they’re used for. Birch & Bramble makes the most of all three by showcasing their work in photo posts and behind-the-scenes Reels and stories.

Small Business 77

Small Business Activities Platform Social Media 77

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. 1) TwitterCounter. Pricing: free.

Tools 100

Tools Twitter Sample Samples 100

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. 1 Social Media Tool Create. Second only to the 16% business use growth of TikTok.)

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

NOVEMBER 26, 2020

Managing your brand’s multiple social networks can be challenging. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. Your hashtag strategy could fall flat. You’re busy.

Social Media 145

Social Media HootSuite Hashtag Template 145