Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

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B2B LinkedIn Marketing How To 88

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

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ROI B2B Social Media How To 52

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Twitter B2B LinkedIn Brand Monitoring 228

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities?

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Strategy Twitter Tips Marketing 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. Over half of millennials are active users on Instagram. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way.

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B2B Instagram Brands Hubspot 158

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Webbiquity SMM

APRIL 30, 2020

Today’s lockdowns have made people more active on social media, creating an opportunity for marketers to build brand awareness. Many students, job seekers, employers, and other experts are active on it to reach out to their communities. billion active users. Hashtags are most effective when used strategically.

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Instagram Tools Hashtag Authentication 159

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Monitor competitor activity. Since these are customized according to your activity, you can get an idea of the trending topics in your industry.

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Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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Webbiquity SMM

JANUARY 24, 2019

Automating social media activity certainly doesn’t mean a completely hands-off process. In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. First things first. You may reach out him @jibber.co/anand

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Social Media Marketing Hashtag Campaign 164

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

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LinkedIn How To Marketing Newsletter 130

Hootsuite

SEPTEMBER 2, 2021

For example, if one of your goals is to increase awareness about a new product or service that could benefit from video tutorials, you should focus on video-only platforms (like YouTube and Vimeo) or video formats available on the sites you’re already active on (like Instagram Stories and Reels, Facebook Live, etc.). Source: Instagram.

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Types Social Media Statistics HootSuite 145

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. Here are a few reasons your business should consider having an active referral marketing program. Here’s a quick breakdown of both strategies.

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Discount Marketing How To B2B 127

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users. Grow your audience.

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LinkedIn Company HootSuite Hashtag 145

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Social media marketing activities can include: Content planning and creation.

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Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. This is especially important for B2B brands. ” Random photo tag?

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Conversation Review Marketing How To 137

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. Learn from Your Competition.

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Content FAQ Sentiment Hashtag 118

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. La Roche-Posay As the US Open’s official sunscreen partner, La Roche-Posay hosted a brand activation at the national sporting event.

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Examples Influencer Campaign Marketing 127

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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Social Media Management B2B Social Media HootSuite 76

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

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Tips Authentication LinkedIn Groups 133

Later

APRIL 7, 2021

With the right strategy, influencers can increase brand awareness, drive sales, and create a community of advocates. Once they have their community’s trust, they’re able to sell products in a less sales-y way – it’s like a recommendation coming from a friend: View this post on Instagram. Their power stems from their authenticity.

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Influencer B2B Instagram Price 80

Oktopost

APRIL 2, 2020

First, it helps you understand in detail what’s working and what isn’t within the social media channels that you are active in. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Data Insights are Hard. What’s working.

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Report Social Media Tools ROI 126

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. Social media channels. Social media channels. Fanbooster.

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Analytics Social Media Tools Price 179

agora pulse

JANUARY 3, 2020

Twitter has 330 million monthly active users and 134 million daily active users. 75% of B2B businesses market their products and services on Twitter. This ticks many boxes, such as “giving back to the community,” “being inclusive of a wide audience,” and “supporting social issues.”

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Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Productivity app Notion uses Easlo to build a community for the brand to this end.

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Influencer Marketing Collaboration ROI 107

Keyhole.co

DECEMBER 1, 2023

But regramming definitely can be worth it for B2B companies and product or service owners, in terms of generating more engagement. Here’s a tip: Use appropriate hashtags when you post to generate more traffic to the shared post. For example, a Twitter user started the hashtag — want an R8. This entails leaving the app.

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Instagram How To UGC Curation 59

Sprout Social

FEBRUARY 8, 2023

Whether you’re into knitting figures from your favorite TV shows or foraging for wild mushrooms, social media has a community for you. That level of community matters and your brand should take an active role. This customer-centric approach makes their brand come across as approachable and connected to the community.

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Industry Social Media B2B Resources 87

Hootsuite

AUGUST 6, 2019

Over the past two years, updates to the LinkedIn algorithm have spurred a more than 50% increase in viral activity. For this reason, the LinkedIn algorithm measures a post’s affinity to someone’s interests based on the groups they’re in, and the hashtags, people, and pages they follow. LinkedIn recommends three hashtags max.

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LinkedIn HootSuite Hashtag Airlines 111

Keyhole.co

NOVEMBER 17, 2020

You are making our communities healthier , and in return we want you to succeed. If you own a B2B business you’ll likely find your audience on LinkedIn or even Instagram. Listen to the conversations your customers are having online, track your competitors, and follow certain hashtags to keep up to date with the latest trends.

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Social Media Marketing Hashtag Small Business 91

Keyhole.co

MAY 9, 2023

Brands only have to encourage the audience to complete basic actions like: Hit the “Like” button: This activity can improve your brand visibility and engagement. Drop a comment: This encourages brand conversations, allowing you to build a community of loyal audiences. Ensure they use the branded hashtag in their post.

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Instagram UGC Hashtag Guidelines 52

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2B Services: 20.5%. Backed by Facebook’s campaign capabilities, use Instagram ads to reach its community of one billion monthly active users.

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Social Media HootSuite Social Media Management B2B 111

Hootsuite

MAY 8, 2023

Book a Demo Social listening Social listening is a method of tracking relevant keywords and hashtags on social channels. More than 80,000 posts use the #petinsurance hashtag on Instagram and another 63,000 on Facebook. Among social platforms, Facebook is the best site for B2B lead generation. Try Hootsuite’s Inbox today.

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Insurance Social Media Policies HootSuite 88

Ignite Social Media

MAY 6, 2021

LinkedIn stories allow you to share content with your community for up to 24 hours (which tends to be the standard timeline for this content to stay active). It also allows Creator users to embrace their voice and add hashtags around what content they share or write on the most. .

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LinkedIn Marketing Eventful Compete 202

Direct Marketing Observations

MAY 7, 2010

3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. 6) #Hcsm The Health Care Communication & Social Media community hosts a weekly Twitter conversation about communication and marketing practices by Health Care organizations, including use of social media. Great discussions.

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Social Media Health Care Pharmaceuticals Social Entrepreneurship 214

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Later

MARCH 26, 2021

With nearly 740M users globally, LinkedIn is the home of a thriving professional community. In fact, over 70% of top-performing salespeople are active on the platform. Research shows that 92% of B2B customers are happy to engage with salespeople when they have established themselves as industry thought leaders.

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LinkedIn How To Hashtag Industry 62