Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 113

Social Media Authentication Communities Campaign 113

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. This brand is active on YouTube and uses the platform to present prospects with high-quality educational content. For starters, it has more than 2 billion monthly active users.

Social Media 225

Social Media Tips Marketing UGC 225

Bill Hartzer

FEBRUARY 15, 2024

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. At the foundational level are the “Viewers,” providing an entry point for users eager to consume news and engage with community posts.

Conversation 95

Conversation Platform Meeting Construction 95

Buffer Social

JANUARY 22, 2024

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building. Tell us in the comments!

Social Media 101

Social Media Authentication LinkedIn B2B 101

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Holy Social!

Authentication 137

Authentication Nielsen How To Case Study 137

Bill Hartzer

SEPTEMBER 29, 2023

Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement. The newly acquired funds will be channeled towards expanding the technology platform across major U.S.

Organization 164

Organization Platform Social Media Wireless 164

Bill Hartzer

DECEMBER 21, 2023

Moii is more than an app; it’s a community fostering connections beyond social inhibitions and geographical borders.” Users can curate avatars that authentically represent their personalities, allowing for a more genuine expression of self in the digital realm.

Avatar 95

Avatar Platform Authentication System 95

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Ignite Social Media

SEPTEMBER 18, 2023

Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses the app for an hour and a half per day. If you make consistently authentic content, your audience will find you. What is your unique perspective and sense of humor?

Brands 110

Brands Content UGC How To 110

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Typically, most companies find they need at least a social media manager and a community manager. The Sims has both social media managers and community managers. Should they?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 125

Strategy Brands Content UGC 125

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. What do different types of influencer marketing campaigns look like?

Examples 129

Examples Influencer Campaign Marketing 129

Buffer Social

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.  Follow along with our transparent roadmap for progress.

Team 103

Team How To Instagram Authentication 103

SocMed Sean

FEBRUARY 15, 2022

This unfolding popularity provides many opportunities for marketers who are willing to adopt a new social medial channel and believe that their target demographic is active on TikTok. billion active global users as of 2021, 69% are aged 13-24, and users spend an average of 46 minutes on TikTok per day. billion active users and 2.5+

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

MARCH 12, 2024

The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” Will brands sit this one out?

Social Media 116

Social Media Marketing Sentiment Influencer 116

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 123

Social Media Survey Education Team 123

Ignite Social Media

FEBRUARY 1, 2022

Ericka Riker, Community Manager. In this scenario the organization often misses out on the efficiencies born out of creating content that resonates with the communities, that could be repurposed to drive marketing results as well.” Continuing to Promote Half-Baked Activism. If you’re going to engage in social activism,?commit.

Social Media 196

Social Media UGC Trends Organization 196

Social Media Strategies Summit

JULY 14, 2022

Leveraging your community of students or employees can be very powerful! You must be active on the platforms to understand them. Never forget that at the center of any great campaign idea is a person you’re trying to connect with, so always speak authentically and connect with them on a human level.

Education 204

Education Case Study Overview Upcoming 204

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Bill Hartzer

DECEMBER 18, 2023

.” After a highly successful beta phase, which saw the active participation of over 6,000 users, the stage is set for /Reach’s grand debut on Monday, December 18th, at 14:00 EST, propelled by the innovative $REACH token.

Twitter 95

Twitter Project Fashion Education 95

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 116

Brands How To Authentication Collaboration 116

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Moreover, brands today can use their websites to build a community around their product or service.

Influencer 288

Influencer Brands Policies Privacy 288

Janet Fouts

JULY 13, 2020

Lynn Abate-Johnson is an endlessly curious community builder (on and offline) as well as a holistic business consultant who cares deeply about doing business from the heart. Lynn specializes in social media outreach across all major channels, and is currently “the voice” of the Co-Active Training Institute (CTI). facebook.com/lajbiz.

Brands 226

Brands Marketing Committee Consultant 226

Ignite Social Media

FEBRUARY 9, 2022

In September of 2021, TikTok announced an active user base of 1 billion users. ” Here are five brands that are doing just that by embracing authenticity and creativity on the platform: 1. One of the best ways to cultivate authentic brand loyalty is to spotlight community member’s brand love. Make TikToks.”

Brands 120

Brands UGC Authentication Comparison 120

Sprout Social

JANUARY 27, 2021

It’s become common for brands to participate in Black History Month, but these efforts are often perceived as little more than performative activism. Kinda not looking forward to black history month for the simple fact we're about to get bombarded with more performative activism for 28 days then back to the regularly scheduled program.

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Waxing UnLyrical

JULY 18, 2019

Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand. This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Influencers and brand. Influencer approach.

Influencer 211

Influencer Engagement Fashion Retail 211

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. We can communicate how, when and where we want… and so can our audience.

Content 78

Content Authentication Training Template 78

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. But the success of influencers of all sizes isn’t limited to music festivals, and brands that don’t align with this strategy year-round won’t appear authentic to millennials.

Communities 75

Communities Geotagging Brands UGC 75

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. It’s all about authenticity and relatability.

Influencer 108

Influencer Marketing Collaboration ROI 108

Keyhole.co

OCTOBER 16, 2023

Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. They have created a dynamic, inclusive online community beyond mere advertising. Coca-Cola on Twitter With a substantial following of 3.3

Strategy 69

Strategy Social Media Loyalty UGC 69

Social Media Strategies Summit

SEPTEMBER 9, 2022

If you’re going to add NFTs to your marketing mix, do it in a way that aligns with your current activity. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. NFL & Ticketmaster: Be Authentic. Coca-Cola got this right. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. The influencers you consider partnering with should also be active on the same channels as your audience. Nyane Lebajoa – @nyane Instagram: 2.5 Colorful, fun and classic.

Fashion 98

Fashion Influencer Ensembli Instagram 98