Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Methodology.

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Sprout Social

OCTOBER 25, 2021

What began as a way to promote the library and its local history (after all, it was founded in 1683) has ballooned into a global fan base and consistently positive press coverage , thanks in large part to social media. — Orkney Library (@OrkneyLibrary) August 24, 2021. — Orkney Library (@OrkneyLibrary) July 16, 2021.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. They provide a variety of services for analytics, technology, creative and media services. Some examples of Byte’s services include chatbot creation and augmented reality.

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Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. — BBC Sport (@BBCSport) August 1, 2021.

Eventful 106

Eventful Social Media How To Sports 106

Later

JULY 29, 2021

In this edition of 5 Minutes With , Hershel Supply’s Brand Experience Manager, Laura Ingham , shares her career journey, the ethos behind Hershel’s social strategy, and the biggest opportunities for growth in 2021. Laura Ingham never set out to be the Brand Experience Manager for one of the world’s biggest backpack brands.

Brands 66

Brands Travel Instagram Curation 66

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

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Skills Social Media Marketing Influencer 195

Sprout Social

AUGUST 16, 2023

To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze. Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock.

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Social Media Banking Brands Sentiment 72

Sprout Social

MARCH 20, 2023

YouTube Shorts: Since launching in 2021, YouTube Shorts officially surpassed 50 billion daily views. But emphasizing original and community-first content has given their short-form video content an identity—on TikTok and beyond. Lean into your community Good social content is created with your brand’s community in mind.

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Buy Video How To Template 109

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

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Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. Why does customer experience on social media matter? Our community is very vocal about what they desire from us.

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Buffer Social

JUNE 16, 2022

It’s not just about making sure you’re not being a jerk online, but also about curating your voice so that the real you comes across visibly and authentically. And last but not least, social media can help you engage with people you may otherwise have not come across before.

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Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. — Nike Service (@NikeService) October 19, 2021.

Social Media 142

Social Media HootSuite Meme Influencer 142

Keyhole.co

JULY 18, 2023

Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. TikTok creator accounts Up until August 2021, there were two types of Creator Accounts – an Individual Creator Account and a Business Creator Account. Join the TikTok Creator Fund.

Tips 52

Tips Marketing Trends Influencer 52

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

MAY 19, 2021

Reporting on your achievements in the context of industry and platform standards helps you tell a richer story when proving the value of social to other stakeholders. 8 ways customers interact with brands on social in 2021. Social media gives consumers the opportunity to interact with brands anytime, anywhere.

Engagement 130

Engagement Brands Review Influencer 130

Pixlee

JUNE 21, 2021

Editor’s Note: Community is everything to us at Pixlee. We’re thrilled to welcome our community of #PixleePros in our latest series “Send Tweet: Insights From the #PixleePros.” Pat Timmons is a social media marketer with experience in tech, music business, advertising, and PR. Haley Fraser: I love that.

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Class Authentication Newsletter Communities 95

Hootsuite

JULY 5, 2022

Instagram itself says , “Reels is the best place to grow creatively, grow your community, and grow your career.”. The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. Use Instagram Reels. photo posts.

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Instagram Strategy HootSuite Hashtag 110

Social Media Strategies Summit

JANUARY 26, 2023

Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)? Facebook created Pages to establish authentic and verifiable accounts for public figures or companies. A great example is “ Become a Social Media Manager – With Rachel Pedersen.

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Groups Groups Communities Engagement 237

Sprout Social

OCTOBER 3, 2022

Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. Strengthen communities on social.

Strategy 111

Strategy Brands Content Social Media Management 111

agora pulse

FEBRUARY 2, 2021

Check out these tips for how you can make the absolute most out of the popular social media channel. . When Instagram first launched in 2010, I was a social media manager for a finance brand. In this article, I’m going to show you how to create an Instagram strategy that wins 2021. And that was that.

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Instagram Strategy Guidelines How To 144

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. When and where is your audience spending the most time on social? According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021.

How To 138

How To UGC Authentication Campaign 138

Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Hootsuite

NOVEMBER 3, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Donating real money, uplifting marginalized voices, volunteering and attending marches and rallies are all ways to genuinely show up for your community. Marketing to Gen Z vs. Millennials.

Airlines 109

Airlines Marketing How To Influencer 109

Sprout Social

AUGUST 29, 2022

Content creator vs social media manager: what’s the difference? While there certainly is overlap between social media content creators and social media managers, they’re not one and the same. Content creation is one of many responsibilities a social media manager might take on.

Social Media 100

Social Media Content Social Media Management Collaboration 100

Hootsuite

JULY 14, 2021

Posted by Plantsome on Monday, June 28, 2021. Check out the… Posted by Fox Cabaret on Friday, July 9, 2021. Posted by Pantone on Thursday, July 1, 2021. We're immensely proud of our team of volunteers across the 11 UEFA EURO 2020 host… Posted by UEFA on Friday, July 9, 2021. Get to know your audience.

Engagement 145

Engagement Facebook HootSuite Groups 145

Sprout Social

JULY 26, 2022

Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A — Social Allie?? social_allie) August 3, 2021. There are so many layers to social media management,” says Powell. They market themselves. They do their own styling.

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Brands Content Project Social Media Management 73

Hootsuite

JUNE 27, 2022

TikTok has opened the door for random hobbyists, eclectic subcultures and aesthetics , and traditionally “uncool” or uncelebrated communities to not only gather, but flourish. Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok.

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B2B Trends Authentication Film 97

Sprout Social

OCTOBER 20, 2022

At first glance, this campaign doesn’t seem relevant to brand marketers–unless they’re a social media manager having a particularly bad day. Even more (88%) consumers say authenticity is important when they’re deciding what brands to support. She nabbed the Grammy for Best New Artist in 2021.

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Marketing Resources Authentication Issues 95

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. Freelance creators can extend your reach into new communities through a trusted voice.

Content 85

Content How To Skills Meme 85

Later

FEBRUARY 5, 2021

Their content pillars include sustainability, inclusivity, and everyday wear, and their social media posts consistently reflect these themes: View this post on Instagram. This creates a cohesive message throughout their social media channels, and their community will always know what type of content to expect.

Social Media 108

Social Media Content How To Film 108

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. Sylvia Choi: Sure, of course.

Features 52

Features Brands Influencer Travel 52

Buffer Social

OCTOBER 4, 2023

I love learning new things on LinkedIn — it’s been an incredible resource for me after pivoting from journalism to marketing back in 2021. My audience, mostly being business owners and social media managers) wanted social media updates but all in one place. There are a couple of reasons.

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LinkedIn Brands Template Templates 128

Sprout Social

JANUARY 10, 2022

As social media managers, the best we can do is recognize the moment and act quickly to capitalize on it. When executed well and in a timely manner, the result is what I like to call, “social media gold.” — Massachusetts Institute of Technology (MIT) (@MIT) May 22, 2021. We even posted it at 9 p.m.

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Types Organization Engagement Content 143

Hootsuite

JUNE 21, 2022

For a social media company, you could argue we were a bit late to the TikTok game. But while we only launched our official TikTok strategy in July 2021, we were lurking on TikTok for years prior to that. It was the most downloaded app of 2021 , with 656 million downloads (over 100 million more than its closest rival, Instagram).

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HootSuite Trends UGC Authentication 84

Hootsuite

MAY 30, 2023

Source: Main deterrents to hiring an attorney according to legal consumers in the United States and Canada in 2021, Statista Of course, part of using social media for brand awareness is the ongoing upkeep of posting content, replying to comments, and knowing the latest social media trends. Try it free today.

Social Media 79

Social Media HootSuite Template Templates 79

Sprout Social

MARCH 27, 2023

For instance, the inspiration for the Year in Social campaign mentioned above started with the customer marketing insight that social marketers often feel the pressure to do more—without acknowledging how far their brand has come. They can get down on themselves, or feel like they’re never doing enough.

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Campaign Social Media UGC Metrics 123

Hootsuite

OCTOBER 26, 2020

But after testing, Twitter says it : “…made us realize how much work we still need to do as a company, and we made a commitment to make Twitter more inclusive for the disabled community – creating a dedicated team to focus on greater accessibility, tooling, and advocacy across all of our products.”. Source: Twitter Transparency Center.

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Twitter API Trends HootSuite 144