Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. 96% of Facebook users access it on mobile. billion monthly active users.

CPC 111

CPC Facebook Marketing Advertising 111

Ignite Social Media

MAY 4, 2020

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. While some marketers have strayed away from activating on this platform due to the younger user base, others have found success on the channel. Social Media Stories Breakdown by Channel.

Social Media 121

Social Media Brands Content Real Estate 121

The Social Media Incubator

JANUARY 24, 2014

Have you noticed more ads in your social media feeds lately? ’ It’s also projected to reach $11 billion by 2017. Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. It may be something you have to get used to. billion in 2014.

Advertising 114

Advertising Mobile ROI Project 114

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Ready to jump in? – Instagram.

Trends 40

Trends Social Media Predicition Instagram 40

agora pulse

OCTOBER 3, 2017

LinkedIn native video has been rolling out to users since August 2017. The nice thing about LinkedIn native video is that it lets us see the faces behind the polished profile pictures on our feeds. LinkedIn crops vertical video to a square in the feed. Click and it expands to fill the mobile screen. More on this later).

LinkedIn 122

LinkedIn Video Mobile Feed 122

agora pulse

AUGUST 31, 2017

Social Media Examiner has recently turned their popular news videocast ‘ The Social Media Marketing Talk Show ‘ into an audio podcast. A post shared by Amanda Webb (@spiderworking) on Aug 28, 2017 at 3:07am PDT. It takes up more space in the feed and matches the Instagram style. Tool: Audacity. Tool: Instasize.

Video 155

Video Content Film Instagram 155

Twist Image

MARCH 18, 2016

How many brands are really marketing themselves properly these days? Each and every day, the feeds are full of marketing-related stories that glorify the lack of knowledge that either a brand or an agency has. The real focus should be on the overall mobile experience of the brand. Mobile goes beyond impressions and reach.

Marketing 40

Marketing Mobile Advertising Metrics 40

Ignite Social Media

MAY 1, 2017

For starters, disclosures must be clearly visible in the mobile feed without requiring the user to click “read more.” It appears Twitter knows full well the industry is going to need more than just 1 good quarter of active user growth to get back on its feet, stating revenue growth is expected to lag user growth for the rest of 2017.

Instagram 104

Instagram Twitter Engineering Influencer 104

Convince & Convert

JANUARY 11, 2018

YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. Will we one day call all feed-centric social media 'Facebook' like we call all search engines 'Google'? Are we ready to serve a mobile-first audience? What happens if Twitter. Click To Tweet. I don’t know, man.

Social Media 156

Social Media Consultant YouTube Instagram 156

Later

NOVEMBER 14, 2018

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

Instagram 58

Instagram Tips Marketing UGC 58

agora pulse

JULY 10, 2019

One thing I’ve noticed, though, is that there’s a piece of that puzzle that marketers and brands often don’t even realize is missing in their account monitoring: Instagram saves. When users are scrolling through their feed, they typically have three options for how to engage: Like it. Leave a comment.

Instagram 110

Instagram Social Media Management Report Social Media 110

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. ” This is why it’s important as a marketer not to abandon email.

How To 131

How To Retail Buy Mobile 131

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others—all from within the mobile app.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Buffer Social

MAY 31, 2017

With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. Square videos take up 78% more real estate in the News Feed on mobile than on desktop.

Video 111

Video Engagement Facebook Mobile 111

agora pulse

MARCH 1, 2017

Live video – especially Facebook Live – is among the top trends that marketing experts are suggesting to businesses to get ahead on social media in 2017. Select a well-lit, quiet location with interesting visuals that will catch viewers’ attention when they see your livestream in their Facebook feed.

Facebook 60

Facebook Wireless Eventful Upcoming 60

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. We are at a space where mobile dominates, with consumers spending more time browsing the web on mobile than desktop on average. Since 2017, we have seen many improvements. 655 million monthly active users that are mobile only.

Instagram 99

Instagram Strategy Facebook Social Networking 99

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

Comments 86

Comments Instagram Brands Feed 86

Talkwalker SM

JUNE 2, 2016

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. say they plan to increase their social strategy on visual platforms by 2017.

UGC 60

UGC Brands Content Instagram 60

Later

MARCH 13, 2019

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content. You can think of them as a movie trailer for your Instagram feed. Not sure where to start when it comes to marketing your business with Instagram Stories?

Instagram 75

Instagram How To Curation Fashion 75

Buffer Social

JULY 27, 2016

In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Snapchat has huge, multi-billion dollar revenue potential , and as reported by TechCrunch , the company is looking to be making and as much as $1 billion in revenue during 2017.

API 40

API Marketing comScore Video 40

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. McDonald’s (@McDonalds) October 8, 2017. Content Marketing. Post Types.

Social Media 145

Social Media How To Metrics URL 145

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Facebook, for example, didn’t invent the vertical scrolling feed.

Feed 110

Feed Feedly News Social Media 110

Later

MAY 6, 2020

Wondering if TikTok marketing could work for your brand? Discover everything you need to know about the app, our top tips for creating viral videos, and how the algorithm works in this ultimate guide to TikTok marketing: Table of Contents. And if you’re thinking TikTok is just for teens — think again! What is TikTok?

Marketing 113

Marketing Hashtag Trends Analytics 113

Buffer Social

OCTOBER 3, 2017

billion people using Facebook Messenger every month 1 Techcrunch , 2017. Have you considered the possibility of using it for your marketing? Here’s everything we know about using Facebook Messenger for your marketing. Here’s everything we know about using Facebook Messenger for your marketing.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Buffer Social

APRIL 16, 2017

Ninety-three percent of marketers we surveyed are actively using Facebook for their business. And almost everything that Facebook does to its family of products can have a great impact on marketers. Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. What is F8?

Conference 106

Conference Facebook API Marketing 106

Hootsuite

JUNE 25, 2019

Enter for a chance to win one $50 Whole Foods Market gift card plus a variety pack of three Mi Nina Tortilla chips sure to make the [unofficial] first weekend of the summer a fiesta to remember???????? This promotion is in no way sponsored, endorsed, administered by or associated with Instagram or Whole Foods Market. To enter: 1.

Examples 111

Examples Social Media Instagram Hashtag 111

Ignite Social Media

SEPTEMBER 14, 2020

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. Be Strategic with Paid Media.

Social Media 161

Social Media Strategy Marketing Retail 161

Jon Loomer

FEBRUARY 9, 2018

Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions. On Pages, we’ve historically defined reach as a person refreshing their News Feed and the post being placed in their feed. Update to Mobile Page App.

Organization 251

Organization Facebook Metrics Report 251

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 111

CPC Video Cost CPM 111

Buffer Social

MARCH 13, 2017

This post has been refreshed for 2017. This post will give you the lowdown on Snapchat, from the basics of how it works to 5 super-actionable tips for brands and businesses from marketer, Everette Taylor. Getting to Know the Ghost: A Handy Guide to Using Snapchat for Marketers. Let’s get started . – Snapchat 101.

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. 3 Important Takeaways to Guide Your Video Marketing Strategy.

Video 111

Video CPM Real Estate Mobile 111

Sprout Social

JANUARY 4, 2017

Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic.

Trends 112

Trends Social Media Analytics Instagram 112

Buffer Social

FEBRUARY 19, 2019

Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the impact of video format on overall video engagement. Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019.

CPC 85

CPC Video Cost CPM 85

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. With the immense engagement potential, a newly implemented Instagram algorithm and more users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. and 5 p.m.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Later

OCTOBER 28, 2018

Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . In the following blog post, we share 7 key Instagram influencer marketing tips for the holiday season. Let’s get started!

Influencer 69

Influencer Instagram Tips Marketing 69

Razor Social

DECEMBER 21, 2016

What are the hottest marketing tools you should be using in 2017? This may not be the definitive list of all the best marketing tools out there, but it is the contents of our well-equipped toolbox, and it’s definitely worth your consideration. Marketing Automation. Let’s look at some numbers. billion one.

Tools 40

Tools BuzzStream Marketing Template 40