Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

UGC 59

UGC Brands Apparel Content 59

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one.

Instagram 139

Instagram Brands UGC Travel 139

Pixlee

FEBRUARY 23, 2018

Companies that don’t keep up with the latest trends will have difficulty reaching their goals. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.

Retail 55

Retail Trends UGC Authentication 55

agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. Let’s lay it on the table.

UGC 139

UGC Hashtag How To Meme 139

Ignite Social Media

MAY 4, 2020

A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017. While the interface is a bit different than that of its daughter company, Facebook and Instagram Stories’ features are nearly identical. Source: Facebook.

Social Media 121

Social Media Brands Content Real Estate 121

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. The shoe company Stuart Weitzman recently launched the #EYELOVE campaign in collaboration with it girl of the moment/supermodel, Gigi Hadid. Stuart Weitzman. Under Armour.

Campaign 43

Campaign UGC Content Tourism 43

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

UGC 60

UGC Content Instagram Hashtag 60

Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60

Pixlee

SEPTEMBER 3, 2020

ThirdLove, which launched in 2013, is a lingerie company created in response to the frustration the co-founders (and countless other women) felt when trying to find bras that fit real bodies. Dove is one of the brands under the umbrella of multinational consumer goods company Unilever. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

UGC 40

UGC Content Class Authentication 40

Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

Sentiment 95

Sentiment B2B HootSuite Retail 95

The Realtime Report

FEBRUARY 16, 2017

Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017. Nearly half of companies that are currently doing influencer marketing are spending less than 10% of their digital budget on the tactic. This will only increase in 2017.

Video 131

Video Retail Influencer YouTube 131

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. Smaller Social Teams Leveraging UGC Creators. Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. LinkedIn generated record ad revenues of $13.8 What does this tell us?

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

AUGUST 12, 2020

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. Take a page from Nike’s book and make use of UGC and on-screen text. So what’s their secret? Memorable.

How To 133

How To Apparel Influencer YouTube 133

Sprout Social

OCTOBER 10, 2016

Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. Of the most-used hashtags, 7 out of 10 were branded.

Instagram 40

Instagram Hashtag UGC Campaign 40

Pixlee

OCTOBER 24, 2018

Take Advantage of User Generated Content (UGC). To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage. Do Good During the Holiday Season.

Authentication 42

Authentication Brands CSR Hotels 42

Ignite Social Media

FEBRUARY 7, 2017

A video posted by Samsung Home Appliances (@samsunghomeappliances) on Jan 25, 2017 at 7:12am PST. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous. What does a gas company have to do with Beyoncé? Be Authentic.

Social Media 60

Social Media Content Authentication UGC 60

Sprout Social

APRIL 11, 2017

Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Then the company Regrams some of the best photos onto their own feed. Branded Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

Sprout Social

FEBRUARY 28, 2017

Universal Textiles (@unitextiles) February 20, 2017. Integrate UGC: Getting people to submit user-generated content as a part of their entry helps build buzz as well as gives you more content to share. Choose a good prize: Pick a prize specific to your company or industry. — Louis Vuitton (@LouisVuitton) January 19, 2017.

Twitter 40

Twitter Tips Fashion Open Source 40

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The Honest Company is an example of a brand that highlights its personality through a combination of illustrations, positive quotes, product shots and adorable babies. January 2017. It’s honestly up to you!

Instagram 40

Instagram Tips UGC Hashtag 40

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day.

Instagram 75

Instagram How To Curation Fashion 75

Ignite Social Media

JANUARY 11, 2017

Outline your specific goals and make a momentum map/timeline for 2017 to keep you and your team on pace. Leverage user-generated content (UGC) to tell your story. So, who better to promote your product or company than the very people who adore, use & share your product already? Don’t know how to find UGC?

Social Media 60

Social Media Strategy UGC Energy 60

Buffer Social

OCTOBER 27, 2016

And by 2017, this figure is predicted to rise to 70.7%. According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Instagram has become an incredibly important network for brands. In fact, 48.8%

Instagram 40

Instagram Content Hashtag Notification 40

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43

UGC Campaign Marketing Hashtag 43

Buffer Social

JUNE 16, 2016

We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company.

Social Media 40

Social Media Social Media Management Project Marketing 40

Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC.

Social Media 239

Social Media Content UGC Influencer 239

Keyhole.co

DECEMBER 7, 2020

5 social commerce tips to get you started – Start with low-cost offers – Use hashtags to drive product discovery – Take advantage of UGC – Get your timing right – Build trust with reviews Sell more on social. Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Facebook Shopping.

Social Media 80

Social Media UGC Hashtag Instagram 80

Later

JANUARY 30, 2019

A branded hashtag is a hashtag that’s unique to your company when using Instagram for business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. A post shared by Free People Movement (@fpmovement) on Nov 19, 2017 at 7:50am PST. Collect User-Generated Content (UGC).

Hashtag 111

Hashtag Instagram Travel Communities 111

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. We may be saying R.I.P. to Vine in 2017, but that doesn’t take away from the creative social media marketing campaigns we saw from brands in 2016. It’d be easy for a company the size of Taco Bell to sit back and coast through social media.

Examples 111

Examples Social Media Marketing UGC 111

Later

SEPTEMBER 22, 2019

Check out how Later customer, Dermalogica uses carousel posts with UGC content to reveal before and afters, thanks to their customers’s at-home snaps: . Check out how Chupi’s founder shares a throwback that shares her company’s journey. A post shared by Kim Kardashian West (@kimkardashian) on Jun 22, 2017 at 10:14am PDT.

Instagram 81

Instagram UGC Curation Apple 81

Sprout Social

APRIL 5, 2017

Post real-time updates: Whether you’re slated for a product launch or a company update, scheduling takes the stress out of social and allows you to focus on other things. — Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. — Grubhub (@Grubhub) March 25, 2017.

Social Media 87

Social Media How To Publishing LinkedIn 87

Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

Campaign 145

Campaign Social Media Travel Hashtag 145

Pixlee

DECEMBER 30, 2020

I had interned at ABC my last year of college, which led me to my first job working for the newly launched FOX Interactive Media company in Beverly Hills. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team.

Features 52

Features Brands Influencer Travel 52

Later

AUGUST 11, 2019

billion in 2017. A post shared by jeannette ogden (@shutthekaleup) on Nov 24, 2017 at 3:48pm PST. A post shared by Christie Tyler (@nycbambi) on Dec 11, 2017 at 8:13am PST. For example, you could find that user-generated-content (UGC) is driving more sales than stories on Instagram. That’s a 16.5%

Social Media 56

Social Media Strategy How To Campaign 56

agora pulse

NOVEMBER 25, 2020

Company social media profiles usually appear at the top of SERPs for branded keywords. Company logos and images from social media also pull through to the SERPs. That means better brand recognition, increased interest in your company, and potentially more sales. Example of UGC and SEO writing. Improved evergreen presence.

SEO 190

SEO Social Media Reddit Hashtag 190

Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling.

Instagram 75

Instagram UGC Content Hashtag 75

Hootsuite

SEPTEMBER 8, 2020

“Our CPC for that campaign is the lowest it’s ever been” or “Don’t forget to add those SEO keywords to that blog post” or “Uh oh, we’re running out of UGC”? ? Make a list of the acronyms your company commonly uses internally, along with the full spelled-out versions of what they stand for. Well, wtf does that mean? ? ? How to credit.

Template 145

Template Templates Social Media Guidelines 145