Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. They aim to inspire people to think about everything they could do with a suitcase, positioning the company as more of a travel brand than a luggage one.

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Pixlee

FEBRUARY 23, 2018

Today, brands need to find more authentic ways to connect with their existing and potential customers. Companies that don’t keep up with the latest trends will have difficulty reaching their goals. Many of today’s consumers prefer buying products from companies that they consider socially responsible.

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Ignite Social Media

MAY 4, 2020

While you may spend hours perfecting the aesthetic of a post that lives on your main Instagram feed, users are looking for a relatable, authentic experience when tapping through their Stories – don’t be afraid to give them that. A Brief History: To the dismay of many, Facebook rolled out its own take on Stories in March 2017.

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. Let’s lay it on the table.

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Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Stuart Weitzman. Under Armour.

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Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. Showing shoppers how real people interact with a product brings the authenticity, social proof, and trust needed to convert shoppers into buyers. SAN FRANCISCO , Dec.

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The Realtime Report

FEBRUARY 16, 2017

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Participants were asked to complete a series of questions focused on how their organization is currently leveraging influencer marketing and expected change in 2017.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

MAY 21, 2020

While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location.

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Talkwalker SM

JUNE 2, 2016

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. say they plan to increase their social strategy on visual platforms by 2017. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

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Ignite Social Media

FEBRUARY 7, 2017

A video posted by Samsung Home Appliances (@samsunghomeappliances) on Jan 25, 2017 at 7:12am PST. Be Authentic. Authenticity is crucial for having a successful social media presence. Authenticity to your brand means you aren’t straying from your brand equity just to capitalize on a trend or jump into a popular conversation.

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Sprout Social

APRIL 11, 2017

Branded hashtags are specific to your company. One benefit of branded hashtags is they can be tied back directly to your company. Another advantage you with branded hashtags is the ability to get user-generated content (UGC). Then the company Regrams some of the best photos onto their own feed. Branded Hashtags.

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Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. The Honest Company is an example of a brand that highlights its personality through a combination of illustrations, positive quotes, product shots and adorable babies. January 2017. It’s honestly up to you!

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Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Ignite Social Media

DECEMBER 12, 2017

Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create meaningful social media content on their own. Finally, there’s User-Generated Content (UGC). For UGC Content: Give audiences an incentive to share UGC.

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Hootsuite

AUGUST 19, 2020

Why it worked: This campaign is fuelled by user-generated content (UGC), which helps your brand build their reputation through the audiences and social media channels of influential users. UGC also helps brands build up their content library by collecting high-quality visual assets from other users, and resharing them with permission.

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Campaign Social Media Travel Hashtag 145

Pixlee

DECEMBER 30, 2020

I had interned at ABC my last year of college, which led me to my first job working for the newly launched FOX Interactive Media company in Beverly Hills. I joined the Yakima Racks team in 2017, where I started in brand marketing as a social media specialist acting as a social media manager on our lean team.

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Later

JULY 25, 2019

And while celebrities like Kylie Jenner can get away with a single moon emoji as a caption, for brands and influencers, lengthy captions that champion story-telling and authenticity are driving great results: . Authenticity and transparency is valued on Instagram more than anything else, so it’s worth being honest with your followers. .

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Buffer Social

MAY 9, 2016

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling.

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Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. You don’t have to be a B2C company. To be successful, authenticity is paramount on TikTok.

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