Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percentage of them probably won’t be able to become your customer?

Strategy 113

Strategy Automotive Campaign Social Media 113

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Here are 7 social media promotion ideas to explore instead, and how to execute them. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Why promote your business on social media?

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 76

Influencer Tools Marketing Klout 76

Likeable

MARCH 8, 2021

One year after selling her men’s sock brand to Shoes.com in 2015, the online retailer went bankrupt. It’s okay to disconnect from social media, especially when it’s your job. Social media managers are under immense pressure to stay online, respond quickly, and not make mistakes. And 21 Seeds was born.

Class 97

Class Social Media Management Retail Social Media 97

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Video 126

Video Social Media How To Trends 126

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers.

Social Media 96

Social Media Instagram Social Media Management Team 96

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 103

Software Marketing Analytics B2B 103

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Hootsuite

DECEMBER 7, 2022

Still, if you master the tool, you can dig deep and revisit some favorite or forgotten posts — or study your competition’s social media strategy. It’s perfect for hacking your social strategy and finding fantastic old tweets. What is Twitter’s advanced search? 11 smart ways to use advanced Twitter search.

Twitter 117

Twitter HootSuite Airlines Mobile 117

Ignite Social Media

JANUARY 17, 2017

Based on past Super Bowl social trends, check out these potential opportunities for your brand. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. pic.twitter.com/42tpWwY7WH — JetBlue Airways (@JetBlue) February 2, 2015. 1) Trending Hashtag Overload.

Social Media 60

Social Media Sports Hashtag Trends 60

Audiense

SEPTEMBER 16, 2016

It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories.

How To 60

How To Marketing Authentication Project 60

Sprout Social

SEPTEMBER 21, 2020

When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Submitted imagery can include first-person videos, photos and/or original art and will be featured across VSCO’s social channels and within the app’s new #BlackJoyMatters Discover carousel.

Issues 133

Issues Survey Campaign Authentication 133

Hootsuite

NOVEMBER 25, 2015

It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. DATE: Wednesday, December 2, 2015.

Influencer 40

Influencer Tools Marketing Klout 40

ProBlogger

MARCH 20, 2016

5 Blogging Strategies I’m Betting on This Year. To help you keep up with things, take a look at these five blogging strategies that I’m betting in 2016. It worked in 2013, 2014, and 2015. The bottom line is that guest blogging is a tremendously effective strategy. Master the Art of Guest Posting.

Strategy 35

Strategy Cost Blogger Sites 35

Rebekah Radice

APRIL 27, 2015

No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost. Posted by Marie Forleo on Wednesday, April 22, 2015. Too often, the cover photo is mistaken as a spammy marketing tool. I’m going to demystify how social media managers find content on a daily basis.

Small Business 131

Small Business Facebook How To Airlines 131

Convince & Convert

MAY 1, 2015

Now they’ve learned to focus their efforts on channels that are able to support the three pillars of their strategy: service, brand reputation, and commerce. “I I believe that if you want to conquer the social word, you shouldn’t be afraid to make mistakes because you’re going to make them anyway. dorieclark Tweet This.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy.

Organization 108

Organization Flipboard Social Media Company 108

yMarketingMatters

NOVEMBER 2, 2016

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! In addition, Pinterest also created a new quick reference to help marketers “create great Pins quickly and easily.”. These changes include: Updated layout with a cleaner design.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Hootsuite

SEPTEMBER 10, 2019

And give you inspiration from other successful social media takeovers. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Why run a social media takeover? There are many reasons to host social media takeover.

Social Media 111

Social Media How To Hosting Hashtag 111

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Fair use rarely applies to social media marketing. How does the use affect the potential market for the original work? A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. The post Can I Use This Photo on Social Media?

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Instagram 70

Instagram Brands Collaboration Hashtag 70

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer.

Instagram 111

Instagram Cost Comparison Analytics 111

Oktopost

JUNE 28, 2023

At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. With these, you can hone your strategy as you go.

Social Media 62

Social Media Engagement Strategy B2B 62

Oktopost

APRIL 4, 2023

Social media has changed so much in just fifteen to twenty years. Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. After all, influencer marketing is not without its risks.

Social Media 118

Social Media Marketing B2B Banking 118

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

SEPTEMBER 21, 2016

magazine, her most recent book, Stand Out , was named the #1 Leadership Book of 2015 by Inc. We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment. — About the Show.

Brands 40

Brands Reputation Social Media Management Skills 40

Sprout Social

AUGUST 2, 2016

Not only that, but hashtags tend to be great marketing resources. Measure Your Efforts: By using third-party social media management software like Sprout Social, you can track hashtags within your most important networks. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. Watch the video!

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Buffer Social

MARCH 18, 2019

From specific writing techniques to the psychology behind bringing your stories and captions to life , you’ll leave today’s episode with several new copywriting tactics and strategies to try. Feel free to jump around and explore the art of copywriting in this week’s Science of Social Media : A brief overview of storytelling.

Engagement 76

Engagement How To Overview Social Media 76

Talkwalker SM

APRIL 26, 2016

This post originally appeared on the Crosby Marketing Blog and was written by Social Media and Content Director, Lindsey Goebel. MadePossibleMonday content resulted in more than two million organic impressions and made up nearly 10% of all shared content from the organdonor.gov Facebook page in 2015.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Social Media 145

Social Media Exercises Committee Marketing 145

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. For some, the social network might not be the right fit, but for millions of others, it’s a must. Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. More than 1.71

ROI 40

ROI Facebook How To Analytics 40