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Captivating a global audience: Why social data is the key to your esports marketing strategy

Sprout Social

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87
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10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Even more popular than free shipping and loyalty rewards, consumers want a price deduction before anything else. Don’t disappoint your customers.

Discount 159
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Reflections on the changing digital agency environment

Dave Fleet

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. 2015 was actually the year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105
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Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. The stories show the company’s dedication to its customers and its excitement for new trends in the technology industry. UPS (@UPS) December 31, 2015.

Loyalty 60
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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. This goes against the grain that “boring content” comes from “boring industries.” With Sprout you can easily view your overall Instagram engagement, hashtags mentioned with your name or trending hashtags in your industry. Don’t risk it.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Engaging in a Regulated Industry. The awesome thing about social media is that it’s available to businesses of all shapes and sizes across industries. The most important thing to do is familiarize yourself with the rules and regulations that apply to your specific industry. Four more years. pic.twitter.com/bAJE6Vom.

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Instagram Checkout: Everything You Need to Know

Later

Plus, we share 5 top industry tips to drive maximum sales with this new feature! Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear. Plus, it also rewards your community on Instagram — which can be great for building brand trust and loyalty! #3: