yMarketingMatters

SEPTEMBER 23, 2016

Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. Insta Stats & Facts: Users: 500 million monthly active Instagram users as of June 2016 up from 400 million in September 2015. So, how do you get noticed?

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Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Important hashtags/mentions to include: Important for trends and partnerships. Plus 60% of consumers think short-form video is the most engaging type of in-feed content. Use hashtags. And what “viral” means has changed over time.

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Video Social Media How To Trends 129

yMarketingMatters

FEBRUARY 8, 2016

Basically, Conversation Ads are like Promoted Tweets on steroids, and allow you to include call-to-action buttons and customizable hashtags that drive consumer engagement. This new feature makes it easier to increase your contact base and fill your feed with useful content from people who matter. Smartphone App in 2015.

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Sprout Social

SEPTEMBER 21, 2020

Choosing the right focus continues to benefit VSCO as the app currently serves over 2 million paid subscribers—creators who value the tools and experiences offered up on their Feed, Discover and Studio pages. Key channels: Instagram, Twitter and VSCO’s own social feed are the premiere destinations for #BlackJoyMatters content.

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Issues Survey Campaign Authentication 136

Hootsuite

FEBRUARY 24, 2020

A post shared by Doe Deere (@doedeere) on May 17, 2015 at 9:05am PDT. Re-posting pictures in feed. It’s popular for brands to encourage people to post their photos with a branded hashtag for a chance to be featured in the company’s feed. No, I'm not gonna go after him.

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Social Media Public Domain Creative Commons Fair Use 145

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. These posts included the brand handle as well as the hashtag. It’s almost time! Ellie Hernaman , CEO, Truffle Social.

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Instagram Campaign Hashtag Blogger 84

Convince & Convert

DECEMBER 7, 2015

A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . – – #myyogalife A photo posted by Yoga (@yoga) on Nov 3, 2015 at 10:48pm PST. Grow Using Hashtags and Tags Without Looking Spammy. #We ” 3. .

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Communities Instagram Hashtag Engagement 60

Hootsuite

DECEMBER 15, 2021

A TikTok trend can be a sound, hashtag, dance or challenge. Scrolling through the app, you’ll notice that while TikTok trends are always identifiable, not all videos within a trend are the same (that would make for a very boring feed). Gentleman – Dance Hits 2015. What is a TikTok trend? Trends were made to be modified.

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Trends HootSuite Fashion Video 142

Socialmedia.biz

FEBRUARY 11, 2019

On social media platforms, your feed is curated with news stories, images, or videos that filter through friends, people you may know, or brands you follow. In 2015, Maurice Lineman and his colleagues set out to analyze compare the search volume for both global warming and climate change and how they increased/decreased over time.

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Social Media Sentiment Analysis Study 88

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score.

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Organization Flipboard Social Media Company 108

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

agora pulse

DECEMBER 20, 2016

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. Posts on Instagram with at least one hashtag average 12.6%

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Instagram Video Hashtag Case Study 60

Devumi

FEBRUARY 20, 2015

First, I’m not going to be so boring that I say “use hashtags and links.” From our own Twitter feed, we see nearly twice as much engagement on tweets which contain photos versus those which don’t. Twitter content marketing hashtag marketing online marketing social media marketing twitter marketing twitter marketing strategy'

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Activities Engagement Twitter How To 60

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts.

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Study Instagram Hashtag Research 111

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. On their Instagram feed, they post individual pictures of a finished recipe. By creating a larger image out of their entire feed, Reynolds Kitchens takes full advantage of the platform’s capabilities. The Concept. Why is this?

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Campaign Instagram Brands Delicious 40

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Curate Your Feed. Mosts posts on a branded product feed will feature a product in some way, whether that’s as the main subject of a post or more of an accessory in the background. Don’t Forget About Hashtags.

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Instagram Tips UGC Hashtag 40

Sprout Social

FEBRUARY 27, 2017

Since the beginning of 2016, Instagram has released a new feed algorithm, 60-second videos, a complete redesign and logo, videos in explore, Instagram Stories, stickers and hit the 600 million user benchmark. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015. billion users.

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Statistics Social Media LinkedIn Instagram 40

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. And of course I went surfing on their Twitter feed after receiving this to see that it was not only Nicole that did the shout outs – other team members did too! KuniLexusofPortland (@lexusofportland) October 16, 2015. Yes, they have their own Shout Out Hashtag.

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Small Business Social Media Instagram Smart Phone 40

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. And nearly 60% of Instagram users admit to checking their feed at least once a day. With Sprout you can easily view your overall Instagram engagement, hashtags mentioned with your name or trending hashtags in your industry.

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Instagram Brands Collaboration Hashtag 71

Devumi

FEBRUARY 6, 2015

indiefilm pic.twitter.com/TRpVUqbI6Q — Devumi.com (@devumi) February 5, 2015 Here it is earlier the first time it was published: Do you see what that dirty simian did there? He changed the hashtags, the wording, and even the photo. Hashtags on Google+? For the Devumi Twitter feed, the Gorilla noticed that we got crazy RTs.

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Social Media Vimeo How To YouTube 60

Buffer Social

DECEMBER 4, 2019

With Instagram Checkout, you can see a product that you like in the Instagram feed and then complete the entire purchase without ever leaving Instagram. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. We’ve seen more and more commerce features since. Enjoy the show?

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Social Media Instagram Apparel Groups 98

Buffer Social

AUGUST 24, 2017

Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. Instagram posts will stay on your feed and profile, whereas Snaps dissappear after 24hrs. Through hashtags and @-mention tags, people can discover and check out your Instagram profile.

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Instagram Cost Comparison Analytics 111

ProBlogger

DECEMBER 4, 2015

Nothing has come close to killing off email, and you don’t have to worry about algorithms, news feeds, and the fleeting nature of social media. You’ll also find today’s challenge (don’t forget to use the hashtag across social media so we can support and keep each other accountable!),

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List Tips RSS Class 20

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). You may also be monitored!! Who is monitoring you?

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Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. RIP to Periscope, 2015-2021.

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Sprout Social

FEBRUARY 28, 2017

Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. In fact, they were so confident in live streaming early on that they bought Periscope in 2015 before the app even launched. It's a new year and the resolutions are in.

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Twitter Tips Fashion Open Source 40

Hootsuite

SEPTEMBER 2, 2021

We record and upload our twitter spaces sessions to this podcast feed each week. There are also communities built around industry-specific hashtags on Twitter, like #MarketingTwitter and #FreelanceTwitter. Matt Navarra does a great job of combining Twitter Spaces AND podcasts: We got you covered. Checkout: @SpaceCastsPod.

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Types Social Media Statistics HootSuite 145

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Here are all the planning features you can use in Buffer to feed your audience a steady diet of quality content. This area also includes analysis of your hashtag performance. Buffer is so much more than a social media scheduling tool!

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Features Sentiment Analytics Statistics 84

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). Facebook has already begun testing a MSQRD integration within the News Feed. On the product side, Twitter has enhanced its mute functionality by allowing users to filter specific phrases, keywords, and hashtags. billion in revenue during Q3 2016 and now has 1.79

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Trends Social Media Predicition Instagram 40

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. For example, TikTok requires a very unique creative approach that feels native to the feed. Hashtag Challenge , which was intended to drive greater awareness of their core brand positioning ( e.l.f

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Later

OCTOBER 8, 2020

Since 2015, REI has closed on Black Friday. And while the campaign was initially created for Black Friday, the #OptOutside hashtag is used frequently on Instagram (over 16M posts!) REI has become associated with the #OptOutside hashtag, and the longevity of the campaign has cemented them as a go-to brand for outdoor apparel.

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Campaign Instagram Apparel Discount 80

Buffer Social

JUNE 29, 2016

Study and load up on quality hashtags. Social media analytics tool Quintly analyzed over 5,000 profiles in early 2015 to learn that the average Instagram account posts once per day. Study and load up on quality hashtags. In other words, hashtags could be your best bet for growing a fast following on Instagram.

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Instagram Engagement Hashtag How To 105

ProBlogger

JUNE 5, 2017

Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag. That would be my only suggestion if you want to get a hashtag going is…. It’s a closed group but it’s not a secret group?

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Blogger Groups Groups Fashion 42

Devumi

JANUARY 23, 2015

For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! You’ll rarely find a hashtag that really connects with your brand. This is a fairly exhaustive resource for your Twitter trending hashtag planning and research! tagdef: What in the world does that hashtag mean?!?

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Trends Twitter Hashtag Marketing 60

ProBlogger

JUNE 5, 2017

Just one more thing on community, you’ve used hashtags really well. Where did that idea come from, #everydaystyle, using that hashtag to build your brand I guess in many ways? Cheers to that hashtag. That would be my only suggestion if you want to get a hashtag going is…. It’s a closed group but it’s not a secret group?

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Blogger Groups Groups Fashion 36

Rebekah Radice

OCTOBER 26, 2015

Include your business, background, career highlights, and any relevant hashtags. People that are tweeting regularly about a #hashtag that you follow. — Rebekah Radice (@RebekahRadice) October 21, 2015. With Post Planner , you can share content as a link post and have the featured image show up within your Twitter feed.

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Twitter How To Hashtag Curation 114

Social Media Strategies Summit

AUGUST 1, 2019

Weiss has let this sentiment be the guiding light for Glossier’s marketing since the company’s founding in 2015. Forever 21 routinely also shares her posts to their Plus Size Instagram feed. Why it worked : Boxed made the most of their macro-influencers by getting them to engage their audience in the hashtag campaign.

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Influencer Examples Brands Fashion 114