Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. At the heart of social media is people. Tips to nurture relationships using social media.

Buy 113

Buy Social Media Brands Loyalty 113

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Try new features as soon as they are released When a social media platform introduces new features, they often promote them to encourage users to try them. 💡 Don’t shy away from trying new features.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

Organization 108

Organization Flipboard Social Media Company 108

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. This week’s roundup features seven posts from around the web that focus on being personable. How to Be a Good Social Citizen. The Serious Goings-On Behind The Social Networking Scene .

Consultant 200

Consultant Flickr Resources Communities 200

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 79

Sports Social Media Engagement Compete 79

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Nice move, YouTube.

Review 60

Review Google Facebook YouTube 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Its features? 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 2015 has been a great year for video, but there is a lot more to come in 2016. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

yMarketingMatters

SEPTEMBER 23, 2016

With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. With a business profile, you’ll get access to new business features and Instagram Insights : 1. The app is one of the most popular social networks worldwide.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 100

Video Vimeo Marketing YouTube 100

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. YagOCR1qFJ pic.twitter.com/3sHSUTEy7W.

URL 61

URL Social Media Campaign Analytics 61

Ignite Social Media

JANUARY 9, 2017

Accelerated Mobile Pages were introduced in 2015 by Google with a goal of helping publishers get their articles loaded to mobile pages more quickly. 2017 Social Media Trends for Millennials. Millennials are much more active on other social media platforms than non-millennials. 2016 in Memoriam.

Trends 60

Trends Mobile Influencer Social Media 60

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. Create a schedule that easily integrates into your current social media strategy. Just as with any social network, it doesn’t do you any good to post and run. There’s no sense in getting active on a social network if no one knows about it.

Instagram 132

Instagram Geotagging How To Real Estate 132

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

DECEMBER 1, 2023

Andy’s advice: ‘Be passionate about your industry’ “At Buffer, it helps to be active and passionate about social media. I was pretty early on Twitter, and since then, an early adopter of quite a few social networks over the years (App.net, Mastodon , etc.). ” 8. ” 9.

Team 79

Team Engineering Company System 79

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2015-2016: Satisfaction & personalization. billion YouTube users worldwide. Global ad revenue is 19.77

YouTube 114

YouTube Notification Video Trends 114

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 40

Social Media Avatar Social Networking Compete 40

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Various attribution model options.

Software 101

Software Marketing Analytics B2B 101

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. Newly (re-)accelerated change in social networks.

Mobile 105

Mobile Trends Compete Loyalty 105

Sprout Social

FEBRUARY 28, 2019

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Stone Temple later discovered in 2015 that 90% of valid profiles on Google+ had no content. How will it affect social media marketers and businesses? While there were 1.15

Google 108

Google Metadata Data API 108

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. In a social media age where saving and preserving moments has become the norm, Snapchat found a way to go against the grain. Let’s dive into some of the main features, and frequently asked questions. This post has been refreshed for 2017.

Social Networking 111

Social Networking Social Media Examples Video 111

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We have been slow to fix issues and add new features, and we saw how this negatively affected our customer’s team’s operations.

Small Business 53

Small Business Team Social Media Organization 53

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. This showed that Gap values the posts it gets through the social community.

Engagement 91

Engagement Instagram Hashtag Loyalty 91

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. Your social media analytics can tell you what’s working and what’s not. A shortcut is to use the Pages to Watch feature in the “Overview” tab. Let’s dive in.

Content 110

Content How To Overview Analytics 110

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. What is Social Media Outreach? Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Should You Use a Business or Personal Account?

Social Media 40

Social Media BuzzStream Alltop Influencer 40

Buffer Social

NOVEMBER 21, 2016

What does the future look like for social media? As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. 2016 has been a period of consolidation for many of the biggest social media platforms out there.

Trends 40

Trends Social Media Predicition Instagram 40

agora pulse

MAY 23, 2016

Periscope is one of the fastest growing social networks these days. Since its launch in March 2015, it has already hit over 30 million users. Lucy Hall, is a social media trainer and founder of Social Day UK. She said she found it very interactive compared to other social media platforms.

Facebook 85

Facebook Hashtag Marketing Social Networking 85

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Blab is a social network designed to give users a platform on which to connect and have live video conversations. In March of 2015, Meerkat exploded onto the scene thanks to influential exposure at SXSW.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Hootsuite

APRIL 6, 2023

The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? Source: Pew Research Center.

Statistics 145

Statistics YouTube Marketing HootSuite 145