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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring.

Retail 109
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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion) in the UK. billion (or more than $3.58

Mobile 142
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113
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The Truth In Digital Advertising

Twist Image

If you're wondering just how healthy the state of digital advertising is, the Interactive Advertising Bureau released their 2015 Internet Advertising Revenue report today, and the numbers are impressive. As expected, mobile was a beast, growing 66%, from $13 billion in 2014 to $21 billion in 2015. mobile advertising.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat. Further, they engaged this wide audience by allowing fans to cast award votes via direct message on Twitter and Facebook Messenger. According to the National Retail Federation , the percentage of U.S.

Campaign 165
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17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111
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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

Mobile users in the Asia-Pacific region are driving much of this growth. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). In fact, Facebook and Twitter interactions can increase by up to one-third during Ramadan. during Ramadan.

Marketing 100