Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? We don’t care about our place within a social network. But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram.

Brands 113

Brands Instagram Engagement Activities 113

Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Companies are mining the social web to build dossiers on you.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Social Media Strategies Summit

NOVEMBER 7, 2018

Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. Trend #1: Focus on Generation Z. downloads up 25%.

Platform 271

Platform Social Media Influencer Trends 271

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. This means video has to be interesting, compelling and relevant to get engagement and results. In 2015, video will dominate as the social media content format of choice.

Video 100

Video Vimeo Marketing YouTube 100

Sprout Social

JULY 7, 2021

Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. Consider that messaging apps like WhatsApp, Facebook Messenger and WeChat are the third most commonly used social media following social networks and media sharing platforms.

Team 140

Team Conversation Social Media Instant Messaging 140

Buffer Social

MAY 6, 2016

Instagram first announced carousel ads in 2015, but now brands can include multiple videos (of up to 60 seconds long) to the same sponsored post. The social network is testing the ability for users in a few markets to leave a flower reaction. of engagements are using the love, wow, haha, sad, angry Reactions.

Instagram 61

Instagram Engagement Twitter Facebook 61

Rebekah Radice

MARCH 2, 2015

Sure, Facebook is still the most popular social network. In fact, in a recent Forrester study , it was found that, “Instagram delivered 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter.”. Don’t live in a social media silo. Speaking engagements.

Instagram 132

Instagram Geotagging How To Real Estate 132

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. Even more (65%) trust a company technical expert. Engagement.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

MAY 3, 2012

In fact, by 2015 more U.S. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Once upon a time (like a year ago), having a mobile strategy was an option, and revamping your company website for mobile was very progressive. What does mobile mean to your company? Still not convinced?

Mobile 180

Mobile iPhone iPad Training 180

Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2015-2016: Satisfaction & personalization. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 119

YouTube Notification Video Trends 119

Rebekah Radice

MARCH 16, 2015

How much time can you commit to managing your social media? Will you need to outsource to a company or virtual assistant? As you begin to venture into social media, making new connections is critical to your online health. The only way you can create meaningful relationships is to consistently engage. Listen and Respond.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

JANUARY 25, 2022

Serving Customers at a Deeper Level Tami Blake, founder and CEO of Free + True Skincare Tami Blake of indie skincare company Free + True says connecting with customers this year for her is all about looking for ways to serve them deeply, not just telling them about great products.

Small Business 91

Small Business Marketing Retail Education 91

Janet Fouts

DECEMBER 30, 2014

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. This may seem a stupid question in this day and age, but you’d be amazed at how many companies are simply not ready. They text instead of using voicemail or email.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Twist Image

MAY 21, 2016

For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brand and media companies have options. Photos and videos will engage your consumers more than text. The tighter your community, the better your engagement will be. engagement. instagram.

Facebook 64

Facebook Marketing Instagram Metrics 64

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Buffer Social

MAY 11, 2020

In 2015, we made Buffer’s most significant acquisition and acquired Respondly , which became Reply, our solution to help businesses deliver fast and responsive customer support on social media. We felt these pains ourselves, as we uniquely have high social volume as a small company.

Small Business 53

Small Business Team Social Media Organization 53

Sprout Social

AUGUST 2, 2016

Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Or users can simply engage in the conversation happening around that hashtag. Be more visible on a specific social network.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Sprout Social

FEBRUARY 28, 2019

The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. Since 2013, Google+ had been experiencing low activity.

Google 109

Google Metadata Data API 109

Rebekah Radice

NOVEMBER 30, 2015

Your company voice is translated across all of your marketing collateral. No matter the social network(s) you choose, you’ll need to get into the conversation. Never forget that social media is all about being social. Never forget that social media is all about being social. Define Your Voice.

Brands 114

Brands Construction Small Business Instagram 114

Buffer Social

MARCH 27, 2018

These strategies help me uncover the types of social media content that our audience loves to engage with and share. One way to find your top-performing Facebook posts is to go to your Page Insights > Posts and manually look for posts with high reach or engagement. Let’s dive in. Use your analytics. Instagram.

Content 110

Content How To Overview Analytics 110

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Convince & Convert

JANUARY 13, 2016

With social media platforms as a whole reaching a stage of maturity, it begs the question: Why are so many B2B companies still not making the most of social? Though there are a number of stellar examples of B2B brands who have implemented a comprehensive social strategy, the vast majority of them remain conspicuously absent.

Social Media 60

Social Media B2B eBook Case Study 60

Sprout Social

OCTOBER 9, 2018

Social media makes fantasy sports a global, connected community. Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world. With the surge in social media engagement came a surge in fantasy sports. Sporting goods companies.

Sports 81

Sports Social Media Engagement Compete 81

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. Don’t trick people into following you.

Instagram 40

Instagram How To ROI Organization 40

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Target the blogs where you can engage your potential customers. He looks for reviews about your company. This is a guest contribution from Jawad Khan. Content Marketing.

Small Business 20

Small Business Strategy Reputation Marketing 20

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Blab is a social network designed to give users a platform on which to connect and have live video conversations. In March of 2015, Meerkat exploded onto the scene thanks to influential exposure at SXSW.

Social Networking 113

Social Networking YouTube Platform Hosting 113

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Social Media Advertising Statistics. Social Media Engagement Statistics. Instagram’s growth and recurring success shows why it’s one of the most powerful social media networks.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Ignite Social Media

JUNE 1, 2016

Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. If the brand does not post something new for days or even weeks on Facebook, the engagement is much higher on Facebook than Twitter (even though it posts regularly on Twitter). It’s All About Facebook.

Trends 60

Trends Social Media Strategy How To 60

Rebekah Radice

JULY 20, 2015

In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: This contact could be through social networks, social media groups or a handwritten note. Now think about unique opportunities available to your company.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. From the moment of initial contact, engagement, and into long-term retention, brands are using journey mapping to analyze and fine-tune their entire tunnel through the content they put out. Journey Mapping. Explicitly ask them to share.

Content 60

Content Tips Analysis Curation 60

Hootsuite

FEBRUARY 12, 2015

It’s important to make sure the content itself, whether it’s on your company’s blog or on your social channels, is tailored to the right audience. Here are the best practices for using social media marketing to drive B2B sales. 9 Ways Social Media Marketing Can Help B2B Companies. Find content inspiration.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Social listening and social media customer service are built into most company digital initiatives. Brands engage.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. And then it was 2015. . Social listening and social media customer service are built into most company digital initiatives. Brands engage.

Retail 40

Retail Reputation Authentication Social Media 40

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. Start by creating a list of social media objectives and goals.

Social Media 40

Social Media ROI Loyalty Social Networking 40