Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Social Media 109

Social Media Marketing Atlassian Team 109

Hootsuite

FEBRUARY 12, 2015

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

SEPTEMBER 21, 2020

One of these experiences in particular has received a lot of love and attention from users and media alike: a photo collection titled #BlackJoyMatters , which features the work of Black photographers and artists. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

Issues 132

Issues Survey Campaign Authentication 132

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Use hashtags.

Video 126

Video Social Media How To Trends 126

Rebekah Radice

APRIL 27, 2015

No matter if it’s missing content, a lack of strategy or an obsolete bio, mistakes are made and prospects lost. how long have you been serving the community). Posted by Marie Forleo on Wednesday, April 22, 2015. Share your history, unique abilities and commitment to your community. Build a Strong Community Culture.

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

Examples 92

Examples Campaign Discount Marketing 92

Ignite Social Media

JANUARY 17, 2017

Based on past Super Bowl social trends, check out these potential opportunities for your brand. Let’s start with the easiest; social media managers should ensure their Super Bowl weekend strategy. pic.twitter.com/42tpWwY7WH — JetBlue Airways (@JetBlue) February 2, 2015. 1) Trending Hashtag Overload.

Social Media 60

Social Media Sports Hashtag Trends 60

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. So how can you apply this strategy?

Organization 108

Organization Flipboard Social Media Company 108

Talkwalker SM

APRIL 26, 2016

The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public. This community was becoming a support group for those with a connection to the cause.

UGC 60

UGC Sentiment Exercises Issues 60

Later

OCTOBER 14, 2019

But it’s not just about posting content, it’s about having a strong game plan, actionable strategy, and in Jasmine Star’s words “turning up every day.” . Consistency in what and when you post to Instagram is key if you want to build a loyal community and a stronger brand for your business. . Link in bio: ?5 for the week ahead.

Instagram 44

Instagram How To Feed Feedly 44

Oktopost

JUNE 28, 2023

At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it. So, whether you’re feeling stuck or just want to keep the momentum going, here are the best strategies for social media publishing that drive engagement and kickstart conversions. With these, you can hone your strategy as you go.

Social Media 62

Social Media Engagement Strategy B2B 62

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. What we found over time is that the quality of conversations we were having on Instagram with our target audience (marketers and social media managers) was much higher than on Snapchat.

Instagram 111

Instagram Cost Comparison Analytics 111

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Sprout Social

SEPTEMBER 13, 2016

Return on investment (ROI) plays a big role in your decision to not only bring Facebook into your marketing strategy, but to keep it there. Facebook Ads are becoming a major part of marketers’ strategies. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers.

ROI 40

ROI Facebook How To Analytics 40

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. I also created a company called Carusele.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently.

Social Media 145

Social Media Exercises Committee Marketing 145

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. How to choose the best types of social media for your business. Source: Instagram.

Types 145

Types Social Media Statistics HootSuite 145

Buffer Social

NOVEMBER 14, 2016

Surprisingly, only 1 in 5 businesses (21%) said they use social media for customer support. The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). 84% also do content marketing alongside social media.

Social Media 40

Social Media Report Survey How To 40

Oktopost

APRIL 4, 2023

A staggering 82% of Gen Z (that’s 1996-2015 for those not up-to-date on their gens) say they find brands that use real photos of their customers more trustworthy. The most sought-after content on social media is funny and light-hearted, while 41% of Gen Z social media users want content that’s directly relatable to their situation.

Social Media 118

Social Media Marketing B2B Banking 118

Hootsuite

APRIL 6, 2023

As far as we’re concerned, a year of profitability is but a ‘taste’ of the success we aspire to achieve at LinkedIn,” said social media manager Mario Sundar in a blog post lauding 2006 as LinkedIn’s first year “in the black.” It was so popular that Apple awarded the app the iOS app of the year in 2015. Best photo ever.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

JUNE 9, 2016

I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. But then I realized, social media managers are in the market of verbs. Verbs govern the rules for social media managers and propel us to amazing places. Communicate.

Social Media Management 40

Social Media Management Social Media Flipboard Tweetdeck 40

Mindjumpers

JANUARY 21, 2015

However, content without context is just messages without any bond to your long-term brand strategy and audience. To have an always on-strategy is to think long-term on a short-term basis and prioritize quality over quantity. In practical terms it means that your overall brand strategy should be implemented on a daily basis.

Content 100

Content Tumblr Communities Social Media 100

Hootsuite

JANUARY 27, 2020

For instance, in 2015, Facebook introduced the “See First” feature to let users choose which Pages they’d like to see at the top of their feeds. With all this background, what can brands do to make sure their Facebook strategy is aligned with the Facebook algorithm’s priorities? (Goodbye, reverse-chronological order). Get Started.

HootSuite 145

HootSuite Facebook How To Groups 145

Hootsuite

MARCH 30, 2020

Governor Jay Inslee will directly address the people of Washington today at 5:30 pm to lay out enhanced strategies to mitigate the COVID-19 outbreak. Managing and sharing health information is particularly challenging in a time of crisis. For example, Dr. Zubin Damania is better known on social as ZDoggMD. Vaccinate your spawn.

Social Media 145

Social Media How To Exercises Guidelines 145

Hootsuite

NOVEMBER 4, 2019

Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. That number from Pew Research is way down from 71% in 2015.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. can go a long way on Tumblr.

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

AUGUST 17, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

Radian6 113

Radian6 Training Communities Conversation 113

Audiense

DECEMBER 19, 2016

trillion between 2015 and 2020, with growth expected to be between 27-40%. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ). Solar Impulse integrated targeted DM activity in their PR strategy, as email inboxes of journalists were becoming cluttered.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. So much for social media being a time hog. Still short of content?

Engagement 60

Engagement Strategy Social CRM Hashtag 60

Hootsuite

NOVEMBER 9, 2015

Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015. Social media is gasoline,” and with over 176,000 followers it’s obvious he knows what he’s talking about. obE8oTe0xY.

Social Media 75

Social Media Twitter Feed Feedly 75

Buffer Social

NOVEMBER 30, 2020

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. Having tried working in waves, I would not recommend it as a long term strategy. 2015: Exploring self-management. Read my thoughts.

Team 74

Team Startup Project Company 74

Hootsuite

NOVEMBER 9, 2015

While he has a focus on blogging, Darren highlights the deep connection between content marketing and social media through posts sharing his own content, or others he finds interesting and relevant. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – [link].

Social Media 40

Social Media Twitter Feed Feedly 40

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Employees or colleagues.

Hosting 109

Hosting Instagram How To Metrics 109

Sprout Social

NOVEMBER 28, 2016

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social.

Social Media 40

Social Media Social Networking Review Mobile 40

Hootsuite

FEBRUARY 26, 2020

Read on for the tips, tricks, and tools you need to make collages a part of your Instagram business strategy. The choices you make should always be in the interest of communicating a message or idea as clearly as possible. There are some instances where high volume is called for—say, to convey the size or diversity of a community.

Instagram 141

Instagram Tools Template Templates 141

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. This tool should be on every social media manager’s shortlist.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

NOVEMBER 23, 2016

A successful strategy relies on a variety of different elements. Here are six social media tactics you should adopt: 1. Social media is dynamic, and your content strategy has to be as well. For local businesses, location is a huge component of your marketing strategy. pic.twitter.com/TOqiAh0dPH.

Social Media 40

Social Media Content Meme Geotagging 40