Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. Ellie Hernaman , CEO, Truffle Social. These posts included the brand handle as well as the hashtag. It’s almost time!

Instagram 84

Instagram Campaign Hashtag Blogger 84

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting.

Instagram 69

Instagram Brands Collaboration Hashtag 69

agora pulse

DECEMBER 20, 2016

In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. Choose Relevant Hashtags. hashtags per post.

Instagram 60

Instagram Video Hashtag Case Study 60

Pixlee

JANUARY 25, 2018

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

Loyalty 60

Loyalty Social Media Engagement Training 60

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Collaborate With Customers.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. Collaborate With Customers.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.

Features 84

Features Sentiment Analytics Statistics 84

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. In 2018, they built first-of-kind video production solutions for YouTube’s customers.

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Team UGC Video Training 130

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

Social Media 88

Social Media Marketing Influencer Energy 88

Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign?

Campaign 109

Campaign Social Media Tips Brands 109

Likeable

AUGUST 26, 2019

And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family. Their momager, Lily, said: “We have made so many friends over the years of being on social media.

Influencer 112

Influencer Communities Social Media Instagram 112

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. 2015 (330M members): $1.5B

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 They’re also integrating Instagram into their social media marketing campaigns to achieve their business and marketing goals. Hashtag Selling. Another way to sell products on Instagram is with the use of hashtags. Use Hashtag Research to Increase Your Reach.

Instagram 60

Instagram How To Hashtag Domain Name 60

Buffer Social

FEBRUARY 14, 2017

What started out as a fun way for brands and Instagrammers to collaborate, has now transitioned into one of the valuable aspects of any Instagram marketing strategy. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Driving social engagement.

Hosting 109

Hosting Instagram How To Metrics 109

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Hootsuite

OCTOBER 15, 2020

But social media marketers can practice it, too. Several social platforms have made recent accessibility updates. Social media accessibility isn’t technically required under Web Content and Accessibility Guideline’s 2.1 Inclusive social media marketing is just good social media marketing.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Sprout Social

MARCH 7, 2017

Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. First, come up with a branded hashtag for people to use when Tweeting about your chat. Then enter that hashtag into Tchat to see conversations going on in real time and engage. Try Filta.

Storify 93

Storify Tools Twitter Hashtag 93

Sprout Social

NOVEMBER 8, 2016

Following Facebook best practices is essential to your overall social media marketing strategy. They saw this opportunity to grow by using social collaboration tools to respond to incoming messages faster and more efficiently. In the end, Facebook is a lot like every other social network. Just how much?

Facebook 107

Facebook Feed Feedly Social Media 107

Sprout Social

NOVEMBER 14, 2016

Tracking things like hashtags, geolocations, comments and likes can give brands an in-depth view into marketing opportunities. A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Provide Unique Content to Each Account. That’s a drastic jump from the 6.6

Instagram 40

Instagram Brands How To Fashion 40

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100

Socially Sorted

MARCH 4, 2016

In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. We all want more of it.

Social Media 97

Social Media Content Template Templates 97

Socially Sorted

JUNE 4, 2016

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism.

Tourism 40

Tourism Social Media Brands Hotels 40

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We recently tried this technique at CoSchedule, scrutinizing the best times to post on social media. However, humor and entertainment is one of the main reasons people share content on social media. Data Visuals.

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Diagrams Posterous Eventful Template 60