Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Rebekah Radice

JULY 27, 2015

Marketing your business on social media is tougher than ever. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Or why so many businesses are eager to create differentiation through social media? We discussed social media, blogging, content marketing and so much more.

Social Media 129

Social Media How To Marketing Social Networking 129

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. Gen Z and social media statistics. Lesson learned?

Statistics 102

Statistics Marketing HootSuite Study 102

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business.

Buy 113

Buy Social Media Brands Loyalty 113

Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? How to Create the Perfect Social Media Marketing Mix. Q1) How do you find the perfect social media mix that captures audience attention? Marsha Collier (@MarshaCollier) May 6, 2015. ➡️ #Tip : want to become a Social Media Influencer?

Social Media 131

Social Media How To Marketing HootSuite 131

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Rebekah Radice

JUNE 12, 2015

Have you ever wondered what an effective Pinterest marketing strategy looks like? Know what works, what doesn’t and how to seamlessly integrate it into your marketing strategy. Tips to Instantly Improve Your Pinterest Marketing Strategy. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015.

Strategy 131

Strategy Tips Marketing Storify 131

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. I suspect it won’t be enough to keep creators if the audience flows back to their current social networks.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Social Media Strategies Summit

FEBRUARY 27, 2020

This trend toward growth and diversity means that no one social platform or channel can be ignored. Take a holistic look now at the 2020 social media trends emerging now and how they will affect the platforms you use, how you use them, and your business as a whole. Source: PEW Surveys conducted 2012-2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Hootsuite

SEPTEMBER 30, 2019

The super app is the single largest social network in China, and it’s gaining momentum elsewhere, too. They can also synchronize their posts , called “Moments,” with Facebook and Twitter—social networks that are still banned in Mainland China (along with Instagram and YouTube). WeChat influencer marketing.

Vimeo 111

Vimeo How To Marketing Template 111

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure.

Social Media 100

Social Media Marketing Mobile B2B 100

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? 81% of 15–25 year-olds in the U.S.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

APRIL 7, 2022

If you’re not already keeping an eye on the platforms below, it’s worth checking them out to see how social media is changing in 2022. New social media apps and platforms marketers should watch in 2022. In 2021, only 9% of marketers were using TikTok to promote their business. Source: Statista. Ready to get started?

Platform 142

Platform Social Media Reddit Hosting 142

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Rebekah Radice

JUNE 26, 2016

Because without visual marketing , your content is stuck in neutral. So how can you create a strong visual brand on social media ? Today I’m giving you 6 visual ingredients your social presence can’t live without. 6 Ingredients to a Strong Visual Brand on Social Media. How’s that?

Social Media 129

Social Media Brands Energy Buy 129

Rebekah Radice

NOVEMBER 30, 2015

Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. But adding visuals to a marketing mix and using them to brand your business can be a challenge. Update a traditional element of your business with social media designs.

Brands 114

Brands Construction Small Business Instagram 114

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! They’re social. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media.

Social Media 113

Social Media How To Survey Social Networking 113

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. You Build Trust.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality?

Data 60

Data Social Media Brands Forums 60

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. On one hand, it was great for brands and the Grand Prix race for millions of likes.

Facebook 64

Facebook Marketing Instagram Metrics 64

Rebekah Radice

JANUARY 12, 2017

About to abandon Facebook marketing? 5 Facebook Marketing Tips That Will Increase Engagement. Take past newsletters, emails and other marketing collateral and turn them into quick tips. Many Facebook marketer’s shy away from this idea. And don’t forget to brand it. I know how you feel!

Engagement 150

Engagement Tips Facebook Marketing 150

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself.

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 141

Team Conversation Social Media Instant Messaging 141

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. It feels like every month a social network unveils a new social media advertising tool. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Even though social media ads only represent 13.9

Advertising 112

Advertising Social Media List Statistics 112

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Four years passed, and my account was still sitting brand new with just my name and four or five connections.  I followed some well-known writers and marketers to keep consuming content related to my industry regularly.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Kikolani

MARCH 27, 2015

Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. The 10 New Rules Of Visual Content Marketing by Paul Bingham. 10 Trends Shaping the Future of Branded Content by James Cooper. Search Engine Marketing.

Products 60

Products Marketing Directory Case Study 60

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. In 2015/2016, organic reach was down to 2.6% of brand’s audience.

Social Media 84

Social Media Trends Community building Hosting 84