Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Social Analytics. Check out our social media analytics compass.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). This trend appears to be on many marketers minds, too, with 30% of respondents in our State of Social Media survey saying Facebook video is the #1 channel they’re looking to add to their efforts in the next 12 months. billion in revenue during Q3 2016 and now has 1.79 Acquisitions: .

Trends 40

Trends Social Media Predicition Instagram 40

Convince & Convert

AUGUST 3, 2015

When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. ”—or rather, “Why me?”

Adwords 60

Adwords CPC Marketing Retail 60

Hootsuite

FEBRUARY 17, 2022

The truth is, Pinterest is the ideal choice for retailers, and its selling potential should not be underestimated. According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. It’s shopping-friendly.

How To 111

How To Metadata HootSuite Retail 111

Sprout Social

SEPTEMBER 7, 2021

There are a number of tried-and-true elements marketers can borrow from campaigns that have gone viral before, from short-form video to audio-first content to inclusive marketing. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

Campaign 136

Campaign Social Media Collaboration Apple 136

Twist Image

APRIL 3, 2012

Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Choose a favorite retailer of yours.

Tips 106

Tips Retail Mobile Posterous 106

Jon Loomer

APRIL 21, 2015

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Facebook has rolled out new training materials for marketers, and some are quite useful… Click To Tweet. Facebook offers a series of 41 course lessons covering wide ranging marketing topics.

Training 114

Training Resources Facebook Marketing 114

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. trillion between 2015 and 2020, with growth expected to be between 27-40%. We can then suggest tweaks for the campaigns based on our analytical findings that will help yield better results.

Trends 60

Trends Marketing Forums Microsoft 60

Devumi

JANUARY 23, 2015

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! For a local retailer with one location, well, what’s the point of all this?

Trends 60

Trends Twitter Hashtag Marketing 60

Sprout Social

JANUARY 4, 2017

While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic. Priority on Business Features & Analytics. Using Social Media Analytics.

Trends 112

Trends Social Media Analytics Instagram 112

Twist Image

DECEMBER 18, 2015

Analytics, data and turning that information into something actionable is nothing new. From performance-based opportunities (like search engine marketing and email marketing) to affiliate marketing and, yes, even native advertising. So, guess where the brand's lion share of advertising goes in 2015.

CPM 40

CPM Brands Affiliate marketing ROI 40

Convince & Convert

FEBRUARY 4, 2016

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. This reveals a huge chasm in marketing strategy, targeting, and messaging. Maybe I could.

Conversation 60

Conversation Discount Study Statistics 60

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Target is one of the most successful retail brands on Facebook. Timing matters.

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Target is one of the most successful retail brands on Facebook. Timing matters.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

NOVEMBER 28, 2016

Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Followers Are Your Strongest Marketing Assets. According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase.

Social Media 40

Social Media Social Networking Review Mobile 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. You can track this in Google Analytics.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

So what are the trends shaping 2017, and how will they affect your marketing strategy? Here’s a look at the top trends that could make or break your social media marketing in 2017. Omni-Channel Marketing. Multi-channel marketing is, by now, a well recognized and essential strategy. – Wikipedia.

Trends 60

Trends Social Media Strategy CSR 60