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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

Study 79
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How Marketers Can Get Back to Modern Marketing

Convince & Convert

Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective. Marketers Go Back to School, Too. Marketers Go Back to School, Too. Read the whole entry. »

Apparel 146
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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Released today, the study found that average website satisfaction is 78.2 ACSI 2014 Website Satisfaction: Credit Unions 86. Specialty Retail Stores 79. Internet Retail 78. Related Stories 88% of Digital Marketers Consider Realtime Marketing Critical To Their Efforts Social Networking Stats: 8 in 10 U.K.

Sites 177
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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Storytelling in 2014 from Gary Vaynerchuk. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now.

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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 141
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This number is juxtaposed against a recent study by Communicus that says 80% of Super Bowl ads don’t affect sales. Listen Now. Holy Social!

Brands 131
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Seven Types of Product You Could Sell From Your Blog

ProBlogger

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. I’d never written, designed, marketed a product of my own before… I didn’t have a shopping cart system… I didn’t know if my readers would buy…. I also had a long long list of other excuses to put it off.

Types 49