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Study Finds Advertisers Get a Boost from “Media Multitasking”

The Realtime Report

Study Finds Advertisers Get a Boost from “Media Multitasking”. The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S.

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How Marketers Can Get Back to Modern Marketing

Convince & Convert

Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. His post looked at the whole “back to school” process and mindset from a retail perspective. » Digital Marketing back to school digital marketing ebook marketing case study marketing research modern marketing Oracle'

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Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Released today, the study found that average website satisfaction is 78.2 ACSI 2014 Website Satisfaction: Credit Unions 86. Specialty Retail Stores 79. Internet Retail 78. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Consumer Shipping 85. Full-Service Restaurants 83.

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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Storytelling in 2014 from Gary Vaynerchuk. Listen Now.

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Do You Know When to Create and When to Curate?

Convince & Convert

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Their 2014 for the Chevy Silverado, in answer to “Ford Tough,” is “Silverado Strong.” Listen Now. Holy Social!

Curation 139
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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This number is juxtaposed against a recent study by Communicus that says 80% of Super Bowl ads don’t affect sales. Official Omaha Info (@VisitOmaha) January 12, 2014. Listen Now. Click the play button to listen here: [link].

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Seven Types of Product You Could Sell From Your Blog

ProBlogger

Back in 2014, I wrote about the experience , and how it nearly never happened: My big issue was a severe lack of time. The seven types of product I’m going to run through in this post are: Ebooks: these might be positioned as “guides” or even self-study courses. They made me more than $160,000 in 2009 alone and changed my business.

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