Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 68% of U.S.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Which metrics are most valuable in evaluating tactical success? 5 Social Media Trends for 2014: New Research by Social Media Examiner. What trends and changes in social media do marketers need to stay on top of?

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Social Media Tumblr Marketing B2B 245

Webbiquity SMM

MARCH 11, 2014

Content marketing remains a hot topic, as practitioners continue to ask questions, like: what are the hottest trends in content marketing for 2014? Leading Experts Predict The Content Marketing Trends for 2014 by Search Engine Journal. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

DECEMBER 30, 2014

While some of these posts date back the beginning of 2014, all remain relevant and useful. After sharing some compelling statistics–“the content marketing industry (has) grown to a $44 billion industry…93% of B2B brands and 90% of B2C brands are now using content marketing to educate consumers about their brands.

Content 193

Content Tips Marketing B2B 193

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. LinkedIn first introduced the concept of the SSI back in 2014.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Sprout Social

FEBRUARY 10, 2022

The importance of thoughtful and original branding can’t be overstated. You shouldn’t be saddled with a brand identity that doesn’t make sense, right? Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. The short answer?

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Social Media How To Press Release Sentiment 118

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions’ is one of those stats that isn’t very telling by itself, but helps add context to other metrics. How to access Twitter Analytics. Impressions over time. Engagement rate.

Metrics 75

Metrics Analytics Twitter Module 75

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

NOVEMBER 18, 2015

Analytics have been available to all users since August of 2014 (before that, access was a little more restricted to the big players and savvy users). Impressions’ is one of those stats that isn’t very telling by itself, but helps add context to other metrics. How to access Twitter Analytics. Impressions over time. Engagement rate.

Metrics 40

Metrics Analytics Twitter Module 40

Writtent Blog

DECEMBER 8, 2014

It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? When asked to pick the top organizational priorities for 2014, your peers had ROI on their minds.

Strategy 111

Strategy Content Marketing B2B 111

The Social Media Hat

MAY 6, 2016

In fact, latest research puts this number at 122% more per ad unit than in 2014. Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time. Companies are spending more than ever on Facebook advertising.

Facebook 153

Facebook Feed Feedly News 153

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Can social media help shorten b2b sales cycles?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). e-Strategy Trends ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

AUGUST 26, 2015

There’s no hidden metrics here, but it’s a brilliant example of smart, strategic marketing psychology. Not too shabby for a brand many assumed had no more fight left in it. Yet Hammock managed to increase open rates by 48% for B2B companies. This is both surprising and unsurprising. Their secret? Simplifying content. Hammock’s

Case Study 60

Case Study Study Marketing B2B 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. 55% of B2B marketers and 59% of B2C marketers plan on increasing their content marketing spending in 2016.

Tools 60

Tools Content Marketing ROI 60

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. 41% who are on Facebook), Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 52 Cool Facts About Social Media by Danny Brown.

Research 191

Research Social Media B2B Statistics 191

agora pulse

AUGUST 19, 2020

But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen. Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand. That makes your brand aspirational and highly desirable to customers.

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Curation Content Curata Flipboard 130

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. Pricing: Deluxe: $59 per user/month – Manage up to 10 profiles, 5 brand keywords, smart inbox, scheduling, brand monitoring, and reports. Includes audience growth, reach, and engagement metrics, social media scheduler, email reports, and online support.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

ProBlogger

APRIL 14, 2014

Most importantly, test and learn from data you collect looking at engagement metrics, such as social sharing and page views. The #5 best performer on SearchDecoder, 7 Lessons for Effective B2B Content Marketing via the Maersk Line Case Study , drew in eager students quickly. Ask your friends or followers for feedback. He is an Adj.

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Case Study Curation Study Startup 55