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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Resources mentioned: In any B2B sales cycle, knowledge equals power.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

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What is Good Engagement Rate?

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Wired to be Wowed, 2014. Episode Summary.

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TechTarget’s VP Sales on Why Intent Data has Become a Dirty Word

Oktopost

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Rich is a B2B intent data extraordinaire and SaaS sales VP with 13 years of experience across a number of sales and leadership functions within TechTarget. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Rich Stone.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. So it’s no surprise that an increasing number of business leaders are active on social. 6 of the Best B2B Brands on Social Media Now. For one thing, it seems employees like it. Only 12% disagree. Brian Scudamore.