Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 10, 2013

In another study, 35% of marketing professionals worldwide cited content marketing as their leading focus in 2013, followed by social media (25%) and SEO (15%). ” ( Social Media Today ). Social Media Today ). eMarketer ). Heidi Cohen ). B2B Marketing Insider ). Almost half of U.S.

Statistics 207

Statistics B2B Content Marketing 207

The Realtime Report

APRIL 9, 2014

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile. Are advertising dollars following this shift?

Social Networking 178

Social Networking Mobile comScore Tumblr 178

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 140

Social Media Foursquare Journal Flipboard 140

The Realtime Report

DECEMBER 30, 2013

It’s been a bit quiet on the social media news front over the holidays, but here are a few updates worth checking out: Google+ and Facebook. Let us know if we missed any updates, and we look forward to bringing you more of latest social media news in 2014! Happy New Year!

News 150

News Review Google Social Media 150

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Journal comScore 162

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. Social Media Trends of 2019 #1. The Rise of Social TV.

Trends 142

Trends Social Media Instagram Influencer 142

Buffer Social

JANUARY 12, 2018

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on the go super easy and smooth for you. Getting started with Buffer on mobile. 6 social network integrations. Let’s get started!

Mobile 95

Mobile Social Media Tips Marketing 95

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. And the gap is only going to widen.

Social Media 167

Social Media Nielsen Press Release News 167

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 165

Social Media Tumblr Authentication comScore 165

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

The Realtime Report

JANUARY 7, 2014

In 2014, just under half (48%) of Western Europeans will access the internet via mobile phone (at least once per month), according to new research from eMarketer. Norway is currently well in the lead, with 57% of the population using mobile phones to access the web in 2013. By 2017 that number will rise to 66%.

Mobile 156

Mobile Statistics Reddit Social Networking 156

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

APRIL 2, 2014

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177

Mobile YouTube Airlines Statistics 177

The Realtime Report

APRIL 25, 2014

Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users. On Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month. Social Media Statistics Facebook Facebook Messenger mobile'

Social Networking 170

Social Networking Mobile Tumblr Facebook 170

The Realtime Report

JUNE 20, 2014

if you have additional updates, or a social network that you feel should be on the list. . Mobile Video Now Accounts For 21% Of All Online Video Plays. 21% of all online video-plays globally were completed through mobile devices in the first quarter of the year, according to video technology company Ooyala.

Social Networking 175

Social Networking Mobile Video Tumblr 175

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Realtime Report

DECEMBER 6, 2013

if you have additional updates, or a social network that you feel should be on the list. . Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? Survey data came from a poll of 500 people in the US who activated a mobile phone between June-September 2013.

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. Is social media management still relevant? Social is the New SEO.

SEO 74

SEO Social Media Engineering Social Media Management 74

The Realtime Report

MARCH 21, 2014

if you have additional updates, or a social network that you feel should be on the list. . Twitter Users Log In Via Mobile. has the greatest percentage of respondents using mobile as the primary way to access Twitter. currently access the social platform via mobile device; 70% log on ‘primarily’ via mobile.

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

The Realtime Report

JANUARY 31, 2014

Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. Back in 2012, Facebook had “virtually no mobile presence” and most of the social network’s revenue came from generic banner ads that appeared on the desktop site. and 945 million monthly mobile users, up from 874 million in Q3. billion).

Social Networking 150

Social Networking Mobile Tumblr Statistics 150

The Realtime Report

DECEMBER 20, 2013

if you have additional updates, or a social network that you feel should be on the list. . Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6 billion in 2013.

Social Networking 142

Social Networking Mobile Tumblr Statistics 142

The Realtime Report

JANUARY 3, 2014

if you have additional updates, or a social network that you feel should be on the list. . Reddit Earns 56 Billion Pageviews in 2013. 2013 was a big year for Reddit. Reddit users are spreading the wealth among posts; out of over 40 million posts in 2013, the most popular post had just 3.6 million pageviews.

Reddit 149

Reddit Social Networking Tumblr Statistics 149

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories.

Social Media 121

Social Media Brands Content Real Estate 121

The Realtime Report

OCTOBER 2, 2012

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a younger adult audience (under 45 years old) and to “engage this game’s huge fan base,” Lexus media manager Teri Hill told Adweek.

Mobile 156

Mobile Automotive Campaign Influencer 156

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

The Realtime Report

JANUARY 20, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, LinkedIn and Spotify: Facebook’s new Trending section. Any social media updates we missed? Let us know in the comments below.

News 150

News Flipboard Social Media Twitter 150

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” It was one of the top buzzwords, only to fall off around 2013. Edison Research reported “six in ten Americans are now familiar with the term ‘podcasting’, a number that has risen 22% in two years.”. Augmented Reality.

Social Media 113

Social Media Project Apparel Trends 113

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

Case Study 194

Case Study Study Social Media Film 194

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. Just as social has given rise to the likes of influencer marketing , there are opportunities across a wide variety of networks in which to build and enhance your personal brand. How important is authenticity on social media? Don’t create.

Trends 111

Trends Social Media Brands Authentication 111

The Realtime Report

JANUARY 21, 2014

While Facebook is still the most popular worldwide, the news was not so good for the social networking giant, nor for YouTube, and Odnoklassniki and VK in Russia — these social networks all saw a decrease in active usage ( TechCrunch ).

Social Networking 175

Social Networking Instagram Microblogging Statistics 175

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. This time, women can enter by using the website or mobile app; both allow them to set goals and share their progress. VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JUNE 24, 2014

Usage of health and fitness apps has grown exponentially since 2013. Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Social Media 100

Social Media Class Conference Research 100