Convince & Convert

JUNE 2, 2013

The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. Is social ineffective or just invisible? But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative.

Social Media 148

Social Media URL Conversation Report 148

Buffer Social

MAY 30, 2023

It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. Try it out → Short-form video as a concept isn’t new — Vine saw immense popularity from 2013 to 2016 with its 6-second or less looping videos.

Video 76

Video Film Meme Trends 76

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

The Way of the Web

FEBRUARY 9, 2014

Not only are they helpful in ensuring that everyone in a company understands what is expected of them, they can also be a way to empower your employees to feel comfortable and confident in engaging with customers or clients via social media. List of Social Media Guidelines and Policies: Company Name Document Name Link.

Guidelines 65

Guidelines Social Media Committee Microblogging 65

Kikolani

MARCH 1, 2013

Seven Ways Writers Can Build Online Authority with Google+ – In the scheme of Author Rank, your Google+ profile is going to be your verifiable identity, and there are several factors that influence your reputation. This information should give you the hard evidence necessary to create an effective online marketing strategy.

Mashup 141

Mashup Resources Google Adsense 141

Danny WhatMough

MAY 13, 2014

One of the challenges of social media marketing is that you are often at the mercy of third party platforms. Over the last few years Facebook has ‘tinkered’ with its platform on numerous occasions and this has repeatedly moved the goalposts for marketers. Post reach is an area that has been affected like no other.

Facebook 49

Facebook Marketing eBook Cost 49

Socialmedia.biz

JULY 14, 2016

The extent to which Google and other search engines are indexing and ranking social traffic is still relatively unclear, but one thing is quite clear, social media matters. What Google does understand are links coming from reputable sources. If you’re still not convinced, find strength in numbers.

Social Media 60

Social Media NoFollow SEO Engineering 60

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. Perhaps the biggest revelation is the way local bricks and mortar businesses have taken up content marketing. From search results to social media, the internet is getting more and more local. Content Marketing. Reputation Management.

Small Business 20

Small Business Strategy Reputation Marketing 20

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. They’re not really mapping the social network.

Influencer 85

Influencer Social Media Hubspot Travel 85

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 25, 2014

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute.

Google 198

Google Yammer Social Networking SEO 198

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? In episode #69 of The Science of Social Media , we explore the many features that make LinkedIn such a powerful platform for brands and what marketers need to know going into 2018.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Buffer Social

AUGUST 10, 2016

Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like this in the 1980s: To this today: Beer ads that support equal pay? What is point of view marketing? What is point of view marketing?

Marketing 40

Marketing Authentication Campaign Sports 40

Webbiquity SMM

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Twist Image

MAY 28, 2013

Like Instagram, Tumblr has no immediate and clear revenue model (the company reportedly made about $13 million in 2012 with an estimated $100 million for 2013 in advertising revenue). brand reputation. online social network. social media. Are we asking the right questions? business column. consumer habit.

Tumblr 101

Tumblr Yahoo Brands iPad 101

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120

Webbiquity SMM

APRIL 29, 2014

Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Marcela De Vivo covers a great deal of ground in this thought-provoking and wide-ranging post, from the impact of social signals on organic ranking to earning (vs. Convergence: Merging Disciplines Between PR and Marketing by InNetwork.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How is the role of social media evolving in online visibility? Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. See it implemented at Social Media Examiner. Connect with influencers in your market. Brilliant job Kristi!

Tips 168

Tips Influencer Blogger LinkedIn 168