Mindjumpers

MAY 23, 2013

More and more, news travels to people through social platforms and their online networks. The evolution from traditional marketing campaigns to a newsroom mentality is not only about finding and creating great content, but also about the processes and methods through which the content is created. News and Social Monitoring.

Trends 178

Trends Sports News Social Media 178

Social Media Marketing

MARCH 29, 2013

Old Spice, a brand known for incredibly-clever video content, recently upped the engagement on their branded YouTube channel by letting their fans dictate the direction of their campaign. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Pixlee

JANUARY 15, 2018

Kattan launched her own makeup line back in 2013—which includes metallic lipsticks, highlighters, and more. Alexandra Lapp is a fashion, beauty, travel and lifestyle blogger, as well as a model. Amy Bell is a popular fashion and travel blogger from Scotland. Nikkie de Jager / NikkieTutorials. Fashion Influencers.

Fashion 40

Fashion Influencer Brands Travel 40

Ignite Social Media

JANUARY 23, 2017

Heathrow Airport (yes, an airport) did a fantastic job of telling heartwarming stories with their holiday campaign this year showing two teddy bears traveling home for the holidays. Despite AT&T’s tweet going up in 2013, it’s still a prime example of trying to turn a tragedy into a marketing effort.

Social Media 60

Social Media Discount Travel Brands 60

Kikolani

DECEMBER 7, 2012

How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies. 100+ Social Media and Content Marketing Predictions for 2013 – There is no better way to start off December than to look ahead to next year. Business / Career.

Mashup 122

Mashup Resources Remix Google Reader 122

Jon Loomer

OCTOBER 5, 2017

We can go back nearly five years now to my New Year’s resolutions for 2013. Target Nearby Travelers. I created a Video Views campaign using the built-in split testing feature to try out three primary audiences: Website Custom Audience – Viewed Facebook Topic – 2+ Frequency – 180 Days. Video is powerful.

Video 155

Video Facebook YouTube Publishing 155

Sprout Social

JANUARY 28, 2020

Instagram started offering ad spots to select businesses after it was acquired by Facebook in 2013. It’s important to focus on your key goals and objectives for the year and only dedicate money to ads and campaigns that help your bottom line. Name your Instagram ad campaign. What is Instagram advertising? What are you promoting?

Advertising 139

Advertising Campaign Instagram CPC 139

Writtent Blog

MARCH 10, 2014

Hotel chain The Four Season’s clientele are a uniquely urbane and well-traveled bunch, which is why just any content wouldn’t do. Not only was Pace awarded agency of the year at Content Marketing World 2013, the content’s also been awarded multiple gold and silver awards in the annual Adrian digital marketing awards. Did it work?

Content 85

Content Marketing Energy Case Study 85

Socialmedia.biz

FEBRUARY 25, 2019

Airways multiple times about her flight being delayed and how she was unhappy with her travel experience. Kmart went overboard with template-responses: In 2013, Kmart, the American department store chain announced that their doors will open at 6 a.m. Airways to look into.

Social Media 103

Social Media Brands Template Templates 103

Ignite Social Media

FEBRUARY 2, 2023

In fact, they’ve been mostly irrelevant since 2013, but that doesn’t stop clients from coming to us and still saying, “I need to increase my followers.” We already talked about how interesting content can travel. But interesting content travels. It really does take a team. The timing was awful.

Influencer 85

Influencer Social Media Hubspot Travel 85

Bill Hartzer

DECEMBER 26, 2013

And as a Digital Insights inforgraphic for 2013 revealed, animated GIFs continue to be the engaging type of post on the platform, so keep that in mind. In 2013, sharing has been predominantly through videos and image-based services like Instagram (130 million + users) and Pinterest. Image-Based Social Media Will Be More Effective.

Training 111

Training Trends Social Media Marketing 111

Audiense

AUGUST 25, 2016

Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel.

Social Media 60

Social Media Energy Project Campaign 60

Audiense

AUGUST 25, 2016

Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel.

Social Media 60

Social Media Energy Project Campaign 60

Hootsuite

JUNE 23, 2020

travel (494.6M A branded hashtag is simply a tag that you create to promote your own brand or campaign. And sometimes a brand just doesn’t check to see if a hashtag is already in use before creating a whole campaign. Burger King was guilty of this back in 2013, when they used the hashtag #WTFF to mean “What The French Fry.”.

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Hashtag Instagram How To HootSuite 145

Later

SEPTEMBER 22, 2019

Those early likes gave me the strength to believe maybe my dreams were possible and to take the risk and do my very first show in 2013 in Dublin (I’m not sure I was ever that young!). A post shared by Nikki | TRAVEL & MARKETING (@nikkitravelled) on Jul 25, 2019 at 10:53pm PDT. It’s taken me to show at New York fashion week.

Instagram 81

Instagram UGC Curation Apple 81

Sprout Social

OCTOBER 3, 2018

A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. Why is this so important?

Campaign 109

Campaign Social Media Issues Instagram 109

Visually SM

FEBRUARY 15, 2020

Let’s travel back in time and take a look at how brands have been using microcontent over the years. With its sixty-year run, the marketing campaign can hardly be called unsuccessful. pic.twitter.com/dnQ7pOgC — Oreo Cookie (@Oreo) February 4, 2013. The long history of microcontent. Trade cards. Since the 17th Century.

Sports 130

Sports Instagram Advertising Travel 130

Dave Fleet

JANUARY 21, 2021

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. This doesn’t mean every campaign has to be boring, earnest and beige, with talking-head videos staring people in the eye and slowly sapping our will to live.

Privacy 397

Privacy Eventful Compete Report 397

ProBlogger

APRIL 23, 2013

I’ve updated them to make them as relevant as I can for 2013. Rather than promoting perfume on your travel blog try travel books, luggage and other travel products. Multiple Promotions Per Campaign. Track Your Campaigns. Try promoting relevant books, CDs and DVDs instead.

Review 56

Review Buy Widget Discount 56

Convince & Convert

MARCH 21, 2013

As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. Gap (@Gap) March 16, 2013. Use your social media efforts to bring people to the event that can’t physically travel there.

Activities 122

Activities Tumblr Fashion Curation 122

Later

AUGUST 21, 2020

HYPER-NATURE CARL—Meet CARL OSTBERG, the photographer and floral artist behind the Boy Smells Pride campaign. It’s the Sisterhood of the Traveling Pants for swimwear. Since 2013, Later user Collective Arts Brewing has published the work of over 2000 artists on their product labels. View this post on Instagram.

Instagram 104

Instagram Brands Communities Loyalty 104

The Realtime Report

NOVEMBER 27, 2013

Engblom (@JWXYZ1985) November 21, 2013. A study by travel market research firm PhoCusWright found that “ 34% of hotel room revenue comes from online and mobile app bookings ,” a figure that is by all accounts only going to rise in the future. Plus, it becomes part of the history of your Twitter feed.

Hotels 148

Hotels Twitter Travel System 148

Later

NOVEMBER 4, 2018

Back in June 2013, when videos were first introduced on Instagram , they were limited to 15 seconds and had to be shot in-app on your mobile device. . As we already discussed, Instagram video posts have evolved quite a bit since they were first introduced in 2013. . Image by Charlie White via Mashable. The original! weareallbirds.

Instagram 76

Instagram Video Analytics Feed 76

Hootsuite

OCTOBER 29, 2019

In 2013, Aimee Stephens was fired from her job for being a transgender woman. The Washington Post’s travel offshoot By The Way uses the carousel to build intrigue: View this post on Instagram. Macy’s “ The Remarkable Shot ” campaign turned ‘grammers into photographers. View this post on Instagram. The votes are in.

Social Media 110

Social Media Engagement Tips Content 110

Kikolani

SEPTEMBER 17, 2013

And I’m also assuming you don’t have a massive budget to run an advertising campaign. If you blog in a visual niche (food, travel, DIY, etc.) Let me explain… If I wanted to write a resource on the 50 best marketing blog posts of 2013, I would search all over the web for great posts.

Tips 168

Tips Influencer Blogger LinkedIn 168