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The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. 2013 was the watershed year where we witnessed the continuous invasion of sensor technologies into all ‘things’ – enabling. years of content. Read the whole entry. »

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. That began to plunge in December of 2013 and total engagements fell right along with it. Nearly 6 years later, total investment in social media marketing has only skyrocketed. Here are 5 reasons why: 1.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. If you weren''t sure, things just got interesting.

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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Statistics is all about collecting, analyzing and interpreting data.

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I Asked 13 Buffer Leaders for Advice on Succeeding in My New Role

Buffer Social

While he has worked mostly in iOS and apps, he’s also dabbled in marketing, too — Andy’s had a hand in building almost every part of the Buffer website! Adam Farmer, Senior Escalations Manager & Customer Experience Lead 📍Started at Buffer in November 2013 as a Happiness Hero 🌎 Location: Florida, U.S.

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