Trending Sources

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.  In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. drought12. Thinking why am I harvesting this stuff but moisture is 15%.

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The Coming Twitter API Change: Twitter Share Counts to Disappear

Devumi

Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi. Devumi Twitter Websites online marketing social media marketing social proof twitter for business twitter for small business twitter marketing

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Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official PartnersEmojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub. Also, marketers will be able to access detailed metrics such as dwell time per component and clicks per component to track Canvas performance.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.

How the Internet Enables Marketing’s Story Villains

Convince & Convert

” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity. And Facebook’s automatic API limits didn’t even stop them. Peeple, people.

The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

Read the whole entry. » Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled  2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. years of content. think it’s fair to say that our prediction was pretty spot on.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.

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25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future. Blog Marketing Social Media Marketing api facebook keyword insights api professional skills public feed api

Facebook Exchange Shutting Down

SocialTimes Facebook

Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema  told Marty Swant of SocialTimes parent Adweek  that the goal is to wrap up those migrations by Nov. 1. Idema said in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Did it help your marketing strategy? Click on that.

Advisory: Google+ Begins Booting Brands

Geoff Livingston

Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. Image by Sean MacEntee. Image from KCET-TV.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

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How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.

Augmented Reality for PR and Marketing Pros

Spin Sucks

Unless you are a marketing or PR pro who also has amazing skills with API development, particularly around camera data, this is not a DIY project. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. Watch.

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Why Marketers Should Use Native Interfaces

Geoff Livingston

Marketers in particular want to schedule updates, sift through posts using simplified search, and measure click throughs. The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial. Should marketers use native applications? Image by EdgeRankChecker.com. Literally.

New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters

Buffer Social

” This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business. Now that it’s imminent,  let’s jump into what the newest Twitter update will mean moving forward and how marketers can maximize those 140 characters for your business or brand. People have had to work around it. Goodbye to.@replies.

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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense.  At the core, the following defines the heart of the concept.  Content Curation – The next wave of B2B marketing? HiveFire: Content Curation for Marketers.

Will Facial Recognition Ads End Privacy?

Geoff Livingston

Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. This service matches your physical image at a store or location against your social profile pictures via the Facebook API , and then serving you specific social deals on site. Marketing Reality Ads API facebook Facetime google impression privacy private recognition technology

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. So, why isn’t SMS marketing as popular as it should be, with these kinds of results? No convinced?

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Cost-Efficient Facebook Marketing for Small Business

Idaconcpts

A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing. Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya.

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10 Great Alternatives to the Google Keyword Research Tool

Pamorama

Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. Content Marketing SEO Social Media Content marketing engagement What to do?

It’s Official: Twitter Files For IPO.

Myrland Marketing

This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. Social Media Twitter Uncategorized Facebook IPO How Will The Twitter IPO Fare Initial public offering LinkedIn IPO Social Networking Twitter API Twitter IPO IT’S OFFICIAL! Twitter has filed for IPO. HOW WILL IT FARE?

4 Ways Facebook Instant Articles Will Change Blogging Forever

agora pulse

Though, if you are tech savvy you will be able to use an RSS feed or Facebook’s API directly. Content marketing Facebook marketing tips instant articlesFacebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. What exactly are Facebook Instant Articles? Mobile matters. Click To Tweet. Click To Tweet.

What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. So I sat down with Noah Abelson, chief executive (CEO) of  ShareRoot , a leading Pinterest marketing company, to discuss what this means for brands. 1. Paying Pinners. Accessing Data. Contests. What This All Means. Tweet your pins.

Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! They had some great fun, made lots of new Twitter friends, and did some great marketing. The first two aspects are what I will be looking at here.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2? structured approach to capturing, measuring, analyzing and refining marketing strategies in near real time is essential to executing a successful social campaign.

Promoting an API – Etsy offering basic programming classes…

The Way of the Web

A lot of people have spent time talking about the value you can get by providing an API (Application Programming Interface) for other people to use and build with. nice example of going further than simply creating and releasing an API has been announced by Etsy , the community of makers and sellers of all sorts of items. Pipework by Matius Kalisky on Flickr (CC Licence).

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Thanks to their highly advanced Send/Receive API, these bots are able to reply with actual structured messages, including links, images, hotel reservations, the weather etc. Besides banks, what other markets will benefit from this? In fact, the potential amount of markets are endless for this stream of interaction – just like it is with human customer service. Where to go next?

What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though?

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How I do it : Bulk URL shortening for #socialmedia updates

Koka Sexton

I post a lot of updates on social media some for marketing and others for social selling activities. What I want to focus on is a way that you can take all of the collected and curated content you have and generate customized shortened URLS for them so you can easily have the updates scheduled for social marketing activities across platforms like Twitter and LinkedIn. yourlink.

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What the Future Holds for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more. Mobile 2.0

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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Grow Your Business with Social Listening

Spin Sucks

This powerful (and underused) social listening technique offers crazy benefits for marketers and communication professionals. It’s a must-do strategy for any business or brand using content marketing to create leads, communicate ideas, or drive intent to purchase. Content marketing wonks? ” Listening is essential to everything we do, online and off.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. You can jump to the end for the Takeaways ).

To Schedule Tweets or No? Two Reasons You Should.

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Kiesha Easley @krenee76 Kiesha is a technical writer and owner of two blogs: affiliate marketer’s help desk & Christian inspirational blog: Highly Favored To Schedule Tweets or No? Two Reasons You Should. Very human.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Slide 20-23: Going a bit back to the strategic analytic dashboard, giving examples on buzz tracking, platform API, social profiling and campaign performance measurement. Marketing & Communication Awareness Inc. Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. View more presentations from Mindjumpers.

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