Trending Sources

Offline Conversions API Available via Facebook Business Manager

SocialTimes Facebook

You can measure the impact of your Facebook advertising on your business across your sales channel and market based on customer actions. When Facebook introduced the offline conversions API in June, it said in a Facebook for Business post : Advertisers now have a way to connect transactions that take place in store or over the phone to their ads. Optimize future campaigns.

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Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

Twitter has been beta-testing Gnip’s Audience API  since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Seamlessly integrate alongside existing Gnip APIs. At Twitter, everything we do is oriented around our users, and the Audience API is no different. Return insights in real-time.

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Twitter Adds Aggregate User Age Information to Gnip Audience API

SocialTimes Twitter

Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Mark Callahan , who works on data product marketing for Twitter, added in a blog post : Twitter’s age models use a blend of several data sources. Just as was the case with the Audience API’s 10 original user models, we worked diligently to protect individual user privacy throughout the process of surfacing aggregate age data. Aggregate user age information became the 11th demographic model  available for audience analysis, joining: Gender.

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Announcing the Simply Measured API and Tableau Integration

Simply Measured

Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Why Build an Analytics API? We also believe that these problems are becoming more important as social marketing gets more sophisticated and breaks out of its silo.

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Twitter: Gnip 2.0 APIs Now Generally Available

SocialTimes Twitter

versions of the Gnip APIs will sunset Dec. 1, adding that brands and agencies making the move to 2.0 Advertising/Marketing Twitter 30-Day Search Adam Tornes APIs Application-Programming Interfaces Decahose Emoji emojis Gnip Gnip 2.0 Twitter announced earlier this week that the updated (2.0) versions of its Gnip  application-programming interfaces are now generally available. Gnip product manager Adam Tornes said in a blog post  that the 1.0 will see enhanced versions of PowerTrack , Decahose , 30-Day Search  and Historical PowerTrack.

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The Coming Twitter API Change: Twitter Share Counts to Disappear


Twitter’s coming API change, on November 20 2015, is a very bold move on behalf of the 140 character platform. The post The Coming Twitter API Change: Twitter Share Counts to Disappear appeared first on Devumi. Devumi Twitter Websites online marketing social media marketing social proof twitter for business twitter for small business twitter marketing

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

And the Facebook offline conversions API gives retailers insights into the impact of their Facebook marketing campaigns on in-store transactions, call-center transactions and more. Advertisers can use the offline conversions API to: See real-time results as transactions occur in-store and over the phone. The store locator shows a map of all the locations a business has nearby.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

Oracle Data Cloud Partner Lift API: Oracle Data Cloud  became the first partner to integrate with the lift application-programming interface  Facebook introduced in March , and this integration will give CPG marketers more accurate measurements of every campaign. The social network added in a Facebook for Business post : An emerging measurement standard in digital marketing is lift testing. Facebook added in the Facebook for Business post: Marketing mix modeling is the preferred measurement system for many of the largest brands in the world.

Twitter Introduces Emoji Targeting

SocialTimes Twitter

Shah wrote: This new feature uses emoji activity as a signal of a person’s mood or mindset—unlocking unique opportunities for marketers. Advertising/Marketing Twitter 4C Ad Targeting AdParlor Ads API Ads Application-Programming Interface Amobee Brand Intelligence APIs Application-Programming Interfaces Emoji Emoji Targeting HYFN Neil Shah Perion SocialCode Targeted Ads Twitter Official PartnersEmojis  are everywhere, and brands advertising on Twitter can now use them to target their campaigns. Now, brands can: Connect with people based on their expressed sentiment.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Push and in-app notifications (beta) help you reach your customers and automate your marketing campaigns with targeted messages. The app events export API  allows you to debug events and analyze your analytics data offline, allowing you access up to the last 30 days’ worth of your events. With more than 1.5 Push Notifications in Facebook Analytics for Apps.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The social network announced the beta-test of its new Audience Insights API; updates to its Canvas  full-screen immersive ad product; updates to its Slideshow  ad product; and the launch of the Facebook Creative Hub. Also, marketers will be able to access detailed metrics such as dwell time per component and clicks per component to track Canvas performance.

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. Most of those companies were acquired in 2012 and 2013 in a spending spree by enterprise software vendors, but after a failure to integrate what were effectively agencies, not software platforms, the Facebook partner market shifted drastically. Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time.

How the Internet Enables Marketing’s Story Villains

Convince & Convert

” Couple this with the knowledge that the founders wanted to scrape names automatically from Facebook’s API, and you’ve got a mind-numbingly sociological experiment on your hands—and you’re the subject. Thankfully, the Facebook API won’t allow such activity. And Facebook’s automatic API limits didn’t even stop them. Peeple, people.

The Next Great Social Marketing Opportunity: The Internet of Things

Convince & Convert

Read the whole entry. » Social Media Marketing appirio clinton bonner dreamforce nest open API quantified self the internet of things wearable technology In late 2012, we shared an article on the TopCoder Blog entitled  2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. years of content. think it’s fair to say that our prediction was pretty spot on.

Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.


Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities. Heineken 100 marketing campaign.

25 Excellent Content Marketing Tools for Your Brand


Successful content marketing initiatives have many moving parts. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. It’s easy to curate, upload, and aggregate content related to your content marketing strategy. . 5.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. One important factor to note, however, is that there are still manual capabilities the API does not currently cover.

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Since-Fixed Bug Affected Facebook Page Insights From Oct. 4-14

SocialTimes Facebook

This also affected all post engagement-related metrics in the Pages Insights APIs (application-programming interfaces). Advertising/Marketing Facebook APIs Application-Programming Interfaces Bugs Comments Facebook for Business page administrators Page Insights Page Insights APIs Pages Reactions SharesFacebook page administrators : If the figures for Reactions , shares and comments on your pages seemed a bit off between Oct. 4 and 14, here’s why. through 14 that has now been fixed. We apologize for the inconvenience this may have caused.

More New Features for Facebook’s Analytics for Apps

SocialTimes Facebook

Advertising/Marketing Facebook analytics Analytics Dashboard Analytics for Apps APIs App Events App Events API Application-Programming Interfaces Applications apps Breakdowns Conversion Pixel CRM Cross-Device Analytics custom audiences Customer-Relationship Management Event Trends F8 Facebook login Facebook Pixel In-App Notifications Insights javascript Josh Twist Lookalike Audiences Metrics People Insights Pixels push notifications sdks Sharing Insights Software-Development Kits User Properties Virality Web AnalyticsLearn more about user properties in our docs.

Facebook Updates Messenger Platform Policies, Speeds Up Review Policy

SocialTimes Facebook

Product manager Seth Rosenberg announced in a blog post  that the main updates are a 24-hour window for businesses and developers using the Send/Receive API (application-programming interface) to respond to users’ messages, as well as a test of subscription messaging for specific use cases. There is also an allowance to send one message after the 24-hour window.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Using Graph API to Get the User''s Followers The trick involves just a little Graph API (the Facebook developer platform used to get data out of Facebook). Did it help your marketing strategy? Click on that.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future. Blog Marketing Social Media Marketing api facebook keyword insights api professional skills public feed api

Advisory: Google+ Begins Booting Brands

Geoff Livingston

Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business offering. This offering is rumored to include an open API for applications and data usage. Image by Sean MacEntee. Image from KCET-TV.

Grounded: Twitter Scraps Flight Developers Conference In Favor of Local Events

SocialTimes Twitter

Given the diversity of things developers are building with Twitter (from MoPub , to the Ads API  [application-programming interface], to Gnip , Fabric  and more), having more local events will enable us to engage with our community in a much more personal way. Apps Twitter Ads API advertising APIs Application-Programming Interfaces Developers F8 fabric Facebook flight Gnip HelloWorld Kurt Wagner Marketing mobile MoPub Recode Will StickneyOther sources told Wagner a Flight conference for this year was tentatively planned before it was scrapped.

Facebook Exchange Shutting Down

SocialTimes Facebook

Facebook Exchange, or FBX, launched in September 2012 , but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network, and vice president of monetization product marketing Matthew Idema  told Marty Swant of SocialTimes parent Adweek  that the goal is to wrap up those migrations by Nov. 1. Idema said in a statement emailed to SocialTimes: Mobile is now a necessary component of effective marketing campaigns, and Facebook is helping millions of businesses understand their customers’ purchase path across devices.

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Adam Singer is a digital marketer and blogger at The Future Buzz. Jason Falls. Traackr.

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Augmented Reality for PR and Marketing Pros

Spin Sucks

Unless you are a marketing or PR pro who also has amazing skills with API development, particularly around camera data, this is not a DIY project. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. Watch.

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How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.

Why Marketers Should Use Native Interfaces

Geoff Livingston

Marketers in particular want to schedule updates, sift through posts using simplified search, and measure click throughs. The proliferation of Tweetdeck, Hootsuite, and other third party API-based clients to update social networks within the marketing space is substantial. Should marketers use native applications? Image by Literally.

Twitter Gives Advertisers More Klout

SocialTimes Twitter

Evaluate the conversation around a competitive topic/brand and generate new content marketing ideas to win more share of voice from target customers. Advertising/Marketing Twitter APIs Application-Programming Interfaces Demographics Gnip Greg Lyon Influencers Interest Topics Klout Klout Enrichment 2.0 Twitter provided more details on the Klout enrichment  that it discussed in its announcement earlier this week  that the updated (2.0) versions of its Gnip application-programming interfaces  were generally available. Klout Scores tailored audiences Topic Data

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Email Automation: The Essential Guide to Email Marketing Automation

Razor Social

Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. By the way, this was research done by eMarketer on marketing channels that provide good ROI.  As you can see, email is at the top of the table. Powerful?

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Will Facial Recognition Ads End Privacy?

Geoff Livingston

Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. This service matches your physical image at a store or location against your social profile pictures via the Facebook API , and then serving you specific social deals on site. Marketing Reality Ads API facebook Facetime google impression privacy private recognition technology

Marketing via Aggregation, Filtering and Curation – Tools and Resources


How Marketing Might Want to Aggregate, Filter, Curate, Publish and Distribute. Before you start to look at all the different approaches, marketing professionals should be thinking about what exactly would make sense.  At the core, the following defines the heart of the concept.  Content Curation – The next wave of B2B marketing? HiveFire: Content Curation for Marketers.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday. First, there is increased competition for social marketing budgets, which requires us to continuously raise the quality bar on the advertising solutions we bring to market. to 11 p.m.

A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles

Buffer Social

We recently launched one of our biggest product enhancements,  Buffer for Instagram , to help you plan, track and amplify your Instagram marketing. Everything you need to know to create a killer Instagram marketing strategy for your business. . Boasting over 300 million daily active users, Instagram has huge potential for marketers. It’s the marketers dream. FedEx.

Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

Hitting this revenue target will rely greatly on Snapchat’s ability to spread its wings and continue to grow beyond its early adopters and increase its market share for the 35+ age range (and into the early majority). Just last month (June 2016) , Snapchat announced an advertising API  – its biggest move yet towards becoming a pay-to-play network for large brands. Video

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Facebook Quietly Launches Ads API for ALL Developers

Stay N' Alive

That was the launch of Facebook’s advertising API to all developers, making the entire API public. Up until “recently”, as Facebook reps weren’t able to give me a specific date that it went live, you used to have to apply to access Facebook’s ads API through a very hard-to-find form on the Facebook Developers website.

New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters

Buffer Social

” This big, new Twitter update will surely change the way people use Twitter personally and how social media marketers use Twitter for business. Now that it’s imminent,  let’s jump into what the newest Twitter update will mean moving forward and how marketers can maximize those 140 characters for your business or brand. People have had to work around it. Goodbye to.@replies.

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Cost-Efficient Facebook Marketing for Small Business


A key element to making when it comes to any sort of business is marketing. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly. The number of ads is what makes a tool like Qwaya really handy when it comes to Facebook marketing. Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya.

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