Why “Hidden Like Counts” Won’t Hurt Influencer Marketing
Ignite Social Media
OCTOBER 22, 2019
While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it. Engagements Don’t Drive Sales and Never Have.
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