Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. One of the best things to do at the end of the year is look back and see what was good about it and what you can change to make the next year better.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

OCTOBER 10, 2014

Here’s the three results from this year’s 15-question survey: Social CEOs make better leaders — and agreement with this statement has jumped from 45% in 2012 to 75% in 2013. Social CEO engagement leads to brand trust — if they know who you are and respect you, they are more apt to trust your brand.

Social Media 107

Social Media Survey Startup Reputation 107

Small Business Mavericks

OCTOBER 30, 2012

If that happens, then you can bet that online content producers that haven’t switched from the SEO tactics of 2006 to the SEO tactics of 2013 will fall off the radar. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. Write great content.

Google 111

Google Reputation SEO Engineering 111

Small Business Mavericks

MAY 15, 2013

Luckily, in 2013, there are some tools that can make your HTML website or WordPress blog or website mobile ready in a few clicks. Not only do you need to make sure that it offers a great user experience for desktop browsers, but you’ve got to make your website mobile-ready. You should also make sure it is Pinterest-ready.

Mobile 98

Mobile WordPress Notification Social Networking 98

Small Business Mavericks

AUGUST 1, 2013

In 2013, those percentages are 47.5%, 44.8%, and 7.7%, respectively. In 2010, smartphone usage consisted of 41.5% of total mobile usage while tablet usage consisted of only 4.3% of total mobile usage. Feature phone usage consisted of 54.3% of total mobile usage. I fully expect smartphone and tablet usage to continue to increase.

Mobile 105

Mobile SMS Small Business Marketing 105

Small Business Mavericks

OCTOBER 23, 2013

Mobile is expected to impact 87% of buying decisions in 2013. Here’s a short sampling of holiday shopping stats that show how important social media is for promoting local brick and mortar stores: 65% browse online and buy off line. 90% of sales take place in brick and mortar stores. Online sales will increase by 15.1%

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

FEBRUARY 8, 2013

A new article at SiteProNews claims that 2012 was a volatile year and there are 4 new lessons you can pick up from it to make 2013 even better. But here’s the truth. These aren’t really new lessons. What are these 4 new lessons? Let’s summarize: Go long tail. Go white hat. Get relevant. Provide quality content.

Guidelines 98

Guidelines SEO Small Business Policies 98

Small Business Mavericks

JULY 12, 2013

Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. Whether you are a CEO, a small business owner, or a freelancer, your online reputation could use a boost. According to Conductor.com, Google+ does exactly that.

Google 98

Google Brands Reputation Small Business 98

Small Business Mavericks

FEBRUARY 12, 2013

I don’t think that’s the best approach in 2013. There are still some companies trying to do it like it’s 2005. That is, their main aim is to acquire as many links as possible. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

AUGUST 7, 2014

Here are a few highlights from the survey: more businesses are spending $10 to $50k a month on link building (including content projects) — 37% instead of 2013′s 11%. The trick is figuring out what the “right” kind is, and that is indeed tricky, but it isn’t impossible.

Directory 87

Directory Survey Project SEO 87

Small Business Mavericks

JUNE 10, 2014

It’s very likely you do because the Absolut ad campaign consisted of variations on the same theme from 1981 until the summer of 2013 when they changed their methods to include more than just a beautiful picture. Do you know what I’m talking about?

Analysis 87

Analysis Advertising Campaign Collaboration 87

Small Business Mavericks

FEBRUARY 11, 2013

However, you do want your website to look like it meets the design standards of 2013, not 2005. If these metrics are high for your website, you should think about your redesign long and hard before implementing it. You don’t want to lose the effectiveness of those key metrics.

SEO 87

SEO How To Metrics Engineering 87

Small Business Mavericks

MAY 24, 2013

Small Business Mavericks was honored to be the Online Marketing Sponsor for the TwinWest Chamber of Commerce Annual 2013 Small Business Awards Luncheon , which was held on May 23, 2013. This is our favorite Chamber event of the year, as everyone comes together to celebrate entrepreneurship and small business.

Small Business 98

Small Business Eventful Groups Groups 98

Small Business Mavericks

JUNE 28, 2013

I expect the rest of 2013 and 2014 to be big years for the business-to-business social networking site. Don’t make the decision lightly. Give it some serious thought. Think about who your target audience is and where they are likely to hang out. If in doubt, ask. LinkedIn is on the go.

LinkedIn 101

LinkedIn Social Networking Social Media Sites 101