Jeff Esposito

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

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Twitter gets ugly in NHL playoffs

Jeff Esposito

Immediately following the goal Ward, who is a black Canadian player, was the target of irate fans using racial epitaphs and slurs on Twitter. After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable.

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Reflecting on last year’s top Tweets

Jeff Esposito

Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012. John Dennis (@JohnDennisWEEI) February 1, 2012. Amy Patti (@amybp) February 2, 2012. . — Amy Patti (@amybp) February 2, 2012. Ike Pigott (@ikepigott) February 3, 2012. Gary Vaynerchuk (@garyvee) February 14, 2012. Stacey Hood (@StaceyHood) February 20, 2012.

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Viral, cash for dirty rats and Twitter spam

Jeff Esposito

Toyota Spams Twitter Users In Super Bowl Ad Campaign – I expected this in 2009, but really 2012 Toyota, really you are sorry for spam on the Twitter, very sad. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

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Don’t spray WD-40 there, social media shakeup and hidden Olympics

Jeff Esposito

London 2012: 20 lesser-spotted things of the Olympics so far – some interesting tidbits straight out of London minus the NBC delay. Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others.

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Tacky Tweet, Cookies and do you need a check-up?

Jeff Esposito

Early Brands and Politicos Try Twitter Header – Have you tried out Twitter’s new Header yet? Oreo Gets Dunked by One of the Best Twitter Replies Ever – possibly the best brand on brand Twitter “tiff” ever with some good insight into staying on brand. AMC Theatres (@AMCTheatres) September 25, 2012. How about you?

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Thinking creatively to overcome social roadblocks

Jeff Esposito

March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. Why bother trying when you get the same result? Think differently. A few weeks ago, the Tweet above inspired a pretty good conversation with Geoff Livingston.