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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). The data comes from interviews with 1,088 U.S.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

The thick of the 2012 holiday season is here. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Just think of how bad the other ideas for the Tostitos commercial were if that talking chip bag was the best of the bunch #marketingfail.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Dusty (@DustyHunt) January 3, 2012. Twitter is a living focus group. Given that I almost never watch television without an iPad nearby, I quickly retweeted displeasure about the commercial. Just think of how bad the other ideas for the Tostitos commercial were if that talking chip bag was the best of the bunch #marketingfail.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

The 2012 Community Manager Report [INFOGRAPHIC]. Community Manager Appreciation Day 2012. Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. By David B.