Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Common examples of dark social are: Private messaging apps (e.g. What are dark posts?

HootSuite 120

HootSuite URL Analytics Forums 120

Firebelly

JANUARY 23, 2012

Today is the 3rd annual Community Manager Appreciation Day ! A Worldwide Salute to Community Managers. By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. By David B.

Communities 176

Communities Press Release Focus Group Survey 176

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Strategy CoTweet CoTweet 122