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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

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Identify Your Brand’s Social Kernel

Mindjumpers

It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. In this post I want to put focus on the social kernel and why it is important to have it in mind when you build communities and costumer relationships through Facebook.

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PERTH: Social Media Training Course April 2012

Laurel Papworth

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. As an example, I want to shed light on a case by American Express. As an example, I want to shed light on a case by American Express.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Let’s hear it for the ladies!

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

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