Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

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Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . Media Coverage: .

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Akamai Marketing

JANUARY 1, 2015

Case Study #4: Neighborhood Shopping Center. These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. Background: . We used promotions on Facebook to build this list.

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agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. Everything is in one place.

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agora pulse

NOVEMBER 6, 2019

Read on to find out how Digital Butter saved time and effort when the digital marketing agency began using Agorapulse. When’s the last time a digital marketing agency shared online its promises to clients ? Digital Butter is a digital marketing firm based in Durban, South Africa. Everything is in one place.

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Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. The changing narrative.

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Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Case study: ASO.

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Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

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Convince & Convert

DECEMBER 5, 2013

Jessica Gioglio is a Social Media Strategist based out of Boston, Massachusetts who specializes in social media content, community engagement and crisis management. 2 Amazing Movember Case Studies That Will Make You Grow it Back is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

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Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Christine Priester, VP, Marketing. . . . . Christine Bon, Manager Digital Marketing & Communication. . . .

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Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. The community that tallied the most votes was awarded $1 million to help fight hunger. The next 20 communities each received $50,000 for hunger relief.

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Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

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Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. This method is one of the most important strategies for LinkedIn marketing. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster.

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Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. I know what you are thinking… “Pam this is just mumbo jumbo marketing talk… I don't need a content architecture like you do, as you are a geek and you love these things.”

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Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. LinkedIn Stories.

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Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

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Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

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Convince & Convert

JULY 1, 2014

Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name.

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ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting. They’ve also been the most structured, with a lead generation strategy and marketing campaign.

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Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

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Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. Through our case study and simple-to-follow tips, we will show you how to build a network of Advocates to create real business impact regardless of budget size or how advanced your marketing strategies are.

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Convince & Convert

MAY 28, 2014

Contrary to popular belief, marketing doesn’t necessarily need to be a “scalable” operation. In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. Nothing is black and white, especially marketing.

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Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

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Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

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Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Making decisions with data.

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Ignite Social Media

APRIL 2, 2019

We help support Altar’d State with their day-to-day execution of creating social media content (40+ pieces of social content per week), community engagement and running their paid media. You can check out our full Altar’d State Retail Case Study here. 88% year-over-year increase in last-touch sales attribution from social media.

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ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. Within a few weeks I raised more than AUD 15,000 (more than enough to cover the project costs), and had 54 members in my Self Sufficiency in the Suburbs membership community. Market Research. Here’s how she did it. And the rest is history.

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Sherrilynne Starkie

NOVEMBER 5, 2018

It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . Author Greg L Witt has been named a “Top 5 Youth Marketer to Follow” by Inc. ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice). How to enter.

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Viper Chill

MAY 30, 2011

Today I’m going to share with you an in-depth case study of two moms who are killing it online. Unlike case studies you’ll find elsewhere, this article contains not only their personal stories, but the exact strategies they use and actual income proof. Click the picture to view the full screenshot).

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Convince & Convert

MARCH 5, 2015

The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. My co-author of The Power of Visual Storytelling , Ekaterina Walter, wisely said, “Don’t just create marketing campaigns, build tribes!

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Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

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Convince & Convert

JULY 17, 2014

» Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling' At press time, the video has 522,000 views and counting.

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Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Gareth and his partner are building a social media tool called Content Sleuth , which provides social media automation, analytics and outreach for content marketers.

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Your Escape From 9 to 5

JUNE 27, 2022

The skeleton of all marketing campaigns are pretty much the same: spread the word, build buzz, find ways to get both new traffic and get traffic to return to your company for another sale. You cannot expect marketing a law firm, in the same way, say, a grocery store owner would market her business. Gather, rinse, repeat.

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Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Is MySpace marketing really worth it?

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