Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. Also, the positive trust effect built up over time with the search engines can eventually be overwhelmed by the impact of brand strength.

B2B 100

B2B SEO Social Bookmarking Sample 100

Webbiquity SMM

NOVEMBER 5, 2013

In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. She is a social branding consultant with expertise in social business and social media. Cheryl is a syndicated blogger.

Twitter 187

Twitter Airlines Syndication Blogger 187

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 77% said they interact by reading posts and updates, while 17% share experiences and news stories, and 13% post updates about brands they like. • In fact, by 2015 more U.S. Still not convinced? Cross-Platform Is a Must.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 71% of consumers say that CEO participation in social media leads to improved brand image. ( Internet users and represent the majority of Americans’ time online. MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Actually, SEM is used pretty often; in 2012, 64% of b2b companies and 73% of b2c brands used pay-per-click (PPC) advertising to drive leads.

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. 10 Ways to Build Your Twitter Following Like Big Brands Do by iMedia Connection. Tips for Twitter Brand Pages. 4 smart tactics for brands on Twitter by iMedia Connection.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

SEPTEMBER 19, 2012

Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can brands most successfully drive fan engagement? 18 Tools to Develop Your Brand on Facebook by Practical eCommerce. Facebook Guides, Tips & Techniques.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. How your brand is abusing social networks by iMedia Connection. ** 5 STARS. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks by Brian Solis. ” Don’t be one of those brands. .” by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012.

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection. Chris Chariton shares five ideas on how “sales and marketing can work together to generate leads and build the brand as part of the same effort.”

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 75% of journalists say they use Twitter to build their personal brands. 36% of Fortune 500 companies had a presence on Pinterest in 2014, up dramatically from 9% in 2013 and just 2% in 2012.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. •

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

DECEMBER 8, 2015

A great way to optimize social media efforts for a small business is to delegate the task to a single individual who will avoid redundancies, understand what content is valuable and in-line with your customer-facing strategy and branding efforts, and seal the cracks so content doesn’t fall through. About the author: H.

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

JULY 14, 2015

People expect to hear back from the brands they interact with on Twitter and other social networks. Furthermore, nearly half of all social media users share content with their friends, family and co-workers at least weekly; so if they have a bad experience with your brand, the word is likely to spread. Be responsive. MarketingProfs ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 70% of marketers plan to increase the number of different social platforms they use in 2012. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JULY 7, 2014

” The checklist-style guide enables you to score your brand’s LinkedIn efforts across 14 different areas like sponsored updates, showcase pages, and use of LinkedIn groups. Writing that “brands must creatively combine paid, owned, and earned media to fully realize all potential points of contact with consumers” (i.e.,

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 94% said C-suite social media participation enhances a brand image. 70% of marketers plan to increase the number of different social platforms they use in 2012. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

FEBRUARY 10, 2015

Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And yet – 80% of brands advertised on social media sites in 2014. VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MARCH 11, 2013

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s Search Critical in Brand-Building Strategies by eMarketer.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

MARCH 27, 2013

How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? ” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. ” 10 Ways to Promote Your Personal Brand on LinkedIn by iMedia Connection. There are a bunch of templates to choose from too.”

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

FEBRUARY 7, 2012

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 19, 2017

Content marketing itself first started emerging a hot trend five years, at the end of 2012. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. to artificial intelligence (perhaps too soon).

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. And yet…54% of brands don’t have an onsite, dedicated content director. Blogging increases web traffic by 55% for brands. 44% of direct mail is never opened. • NewsCred ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

APRIL 23, 2012

Video Case Study Parody by Jack: A Blog About Experience Brands. For those days when you wonder, “Was I crazy to leave to leave the corporate world?,” ” this priceless collection of demotivational posters will remind you that yes, you were. The pink pony birthday party video case study parody. Parents will get this.

Posterous 173

Posterous Social Media Marketing Case Study 173

Webbiquity SMM

MARCH 6, 2012

iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. ” Facebook will Turn Off all FBML on June 01, 2012. Contending that “Many brands trick out their Facebook pages with flashy apps while ignoring some of the most valuable (and free!) Transition to iFrames Now!

Tips 219

Tips Facebook Tools B2B 219

Webbiquity SMM

FEBRUARY 23, 2012

There’s no need to wait for brand pages to do business communication on Google+ by Holtz Communication + Technology. ” Google+ Brand Pages. 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. .” 13 Cool Examples of Google+ Brand Pages by DreamGrow Social Media. and Angry Birds.

Google 195

Google Tips Hubspot Adwords 195

Webbiquity SMM

MAY 14, 2013

No other endeavor can be better to promote you or your brand as a subject matter expert,” Steve Goldner offers seven tips for blogging success, such as utilizing your passion, speaking (writing) naturally, and posting on a consistent basis. I recommend you think about blogging first. 20 Ways to Improve Your Blog by TribalCafe.

Resources 195

Resources Tips Syndication SEO 195