Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

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Content B2B Hubspot Marketing 110

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

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Social Media Marketing Survey Metrics 100

Koka Sexton

JANUARY 14, 2013

When I signed up for LinkedIn back in 2005 I saw the potential. Your LinkedIn profile was your online resume that you could outline your entire career in one page. Your LinkedIn profile was your online resume that you could outline your entire career in one page. B2B Sales Motivation (@salesquote) January 14, 2013. .

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B2B Social CRM LinkedIn Class 92

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Announcing the 2012 SEO Industry Survey – From independent consultants to agency SEOs to in-house marketers, we got to see responses from a wide swath of the industry’s demographics.

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

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Social Media Hubspot B2B Marketing 229

Sprout Social

FEBRUARY 27, 2017

LinkedIn Statistics. LinkedIn Statistics. As the world’s largest professional network, LinkedIn continues to grow. With LinkedIn demographics vastly different than most other networks, it’s important to know what’s going on with the channel. LinkedIn posts with images receive 200% more engagement than text-only posts.

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Statistics Social Media LinkedIn Instagram 40

Oktopost

JULY 28, 2020

Using social media to network has been a concept around since Reid Hoffman founded LinkedIn in 2002. But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue.

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B2B LinkedIn Training Research 103

Webbiquity SMM

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

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LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

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LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

DECEMBER 4, 2012

Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media Marketing Guides and Tips.

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Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. Image credit: The Wonder of Tech. TechCrunch ).

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Social Networking B2B Paper.li LinkedIn 100

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. Writing emo poetry on MySpace notes revealed a passion for creative writing.

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Travel B2B Automotive Campaign 94

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. B2B And A Resistance To Video Marketing by B2Bbloggers. Quantify the biggest brand topics.

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Social Media Tips Tumblr Wikipedia 207

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

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B2B Marketing ROI Report 182

Social Selling Masters

NOVEMBER 6, 2016

Here are 3 ways social selling has changed the B2B sales process. Consider this statistic – 53% of buyers turn to social media for peer recommendations in 2013 compared to just 19% in 2012. 92% of B2B buyers choose to engage with industry thought leaders. How You Engage with Buyers Matters. Now buyers are more sophisticated.

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B2B Statistics Research LinkedIn 94

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

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B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ). AddShoppers ).

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Statistics Social Media B2B Hubspot 50

Koka Sexton

MARCH 24, 2013

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand.

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Company LinkedIn Hubspot B2B 109

Keyhole.co

JANUARY 30, 2024

In fact, TikTok counted around 37 million users who were born between 1997 and 2012. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals. In case Gen Z makes up most of your target audience on social media, Instagram and TikTok are the channels for you.

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Social Media How To Patterns Sports 59

Convince & Convert

MARCH 8, 2013

“@LinkedIn finally understands who it is. LinkedIn, too, has potential, especially in the B2B market and with the recent changes they have made. In November 2012, 54% of companies were using Instagram, while just three months later, that percentage had risen to 59%. The RSS feed is: [link]. Tweetable Moments.

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Curation Content How To LinkedIn 127

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. For reaching top executives though, LinkedIn is the place to be. B2B PR Sense Blog ).

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Social Media Marketing Statistics Tumblr 80

Mindjumpers

SEPTEMBER 18, 2012

However, if you are looking for a more professionally oriented platform, LinkedIn might be worth considering, and Pinterest, Instagram or Tumblr might be ideal for more visually oriented businesses. Similar Posts: Study: The Global Social Media Check-Up 2012. How Social Is B2B? Infographic].

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Platform Brands Automotive Tumblr 268

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

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Statistics Research Social Media B2B 190

Mindjumpers

AUGUST 28, 2012

Ten years ago, sites like Facebook, Twitter and LinkedIn were yet to exist. of companies that use LinkedIn. billion last year in advertising alone – and the estimate for 2012 surpasses $5 billion. How Social Is B2B? Not long ago, the majority of web users considered social media to be a strictly leisure-based enterprise.

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Strategy Facebook Metrics Advertising 228

Twist Image

AUGUST 16, 2012

When people ask me if this is a bubble, I am quick to answer "no," based solely on this quote by Simon Khalaf of Flurry from March 2012: "In 1999, there were 38 million broadband Internet users worldwide. " Is it a bubble? Did it pop? Today, there are 1.2 billion people getting broadband Internet access on their phones."

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Oktopost

AUGUST 15, 2022

The very same year, surprisingly, LinkedIn launched as a professional networking and job posting site. While younger people were agonizing over their top 8 on Myspace, LinkedIn slowly grew, acquiring just 20 signups per day. In 2012, Facebook launched their mobile ads program, and also acquired Instagram. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Kikolani

JUNE 29, 2012

Here’s the question I asked on LinkedIn to find out how savvy entrepreneurs are promoting their ebooks. What Marketers Need to Know About the Bing in 2012 – Bing has gone through a lot of changes in 2012. Business / Career. Learn about them, including some great new features in Bing’s Webmaster Tools.

Mashup 115

Mashup Resources eBook RSS 115

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

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Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. B2b marketers believe social media is critical to organic search success. Social Media B2B ). eMarketer ).

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Statistics Social Media B2B Marketing 198

Buffer Social

JUNE 1, 2016

I delete the vast majority of these emails—unless I recognize the rep or the brand from our interactions on Twitter, LinkedIn, or even Instagram. I recently spent a whole day at a B2B tech company watching Sam, a sales rep, call prospects. When it comes to platforms , LinkedIn is far and away the most popular.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Because we’re a white label company and a B2B company, awareness is tough sometimes. You saw the video? Number one, it has a story.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 86% of B2C marketers and 91% of B2B marketers use content marketing. Or maybe 93% of B2B marketers use content marketing. NewsCred ). Econsultancy ). Social Fresh ).

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NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

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Tips Facebook Tools B2B 219

Convince & Convert

JUNE 14, 2012

Read on for insights from Katie and our Social Media Stat of the Week ( this week : 47% of B2B companies do not track brand mentions on social media). We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. They surveyed over 1,000 B2B and B2C companies worldwide.

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Hashtag B2B Social Media Metrics 115