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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120
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What is Dark Social and How Is It Affecting Your Brand?

Convince & Convert

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 155
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How To Start A Blog In 2012

Twist Image

Starting a Blog in 2012 is a little bit more complex. How to start a Blog in 2012: Choose the right platform. I would argue that if you want to start a Blog in 2012, start with reading. Don't be scared of analytics. Most Blog platforms offer some kind of analytics. Starting a Blog is easy. A great bio is critical.

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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 89
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How Is Dark Social Affecting Your Brand?

Convince & Convert

Dark social describes the “invisible” shares that happen through channels like messengers, but also email and text messages. If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. Is Dark Social Messing with Your Metrics?

Brands 133
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9 Social Media Tools Every Blogger Needs To Know About

Kikolani

Are you feeling overwhelmed by social media? This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media. This is a guest post by Siv Rauv.

Blogger 159
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Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. David Armano of Edelman Digital calls this a social/creative model and wrote in November 2012 that if you don’t have this kind of online newsroo m within a year you might regret it. Google Analytics is a great tool for PR practitioners. Social Traffic.

Skills 53