Jeff Esposito

DECEMBER 1, 2011

Welcome to this week’s edition of Espo’s NFL Picks for the 2011 season. Instead of picking games on who has hotter cheerleaders, my gut or by throwing a dart at the list of games I am picking this season’s winners by using a series of social media metrics with the buzz generated by fans using Lithium’s Social Media Monitoring.

Social Media 35

Social Media Metrics List Crowdsourcing 35

Jeff Esposito

SEPTEMBER 4, 2012

This year, I am going to continue my work from last year in predicting winners of the games using social media buzz and some formulas using Lithium Social Media Monitoring. Despite the mild success in 2011 , I wanted to go back to the drawing board and tweak the scoring system a bit.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. I also see this as the first step for social media to be embraced and measured by the masses.

Radian6 52

Radian6 Social Media Social CRM Company 52

Jeff Esposito

JANUARY 18, 2012

During the NFL season and the last two weeks of the playoffs, we’ve picked the winners of each week’s match-ups using social media buzz. using Lithium Social Media Monitoring and plugged into a series of formula ( more here ) with assigned points. The data is pulled.

Lithium 41

Lithium Social Media Team Data 41

Jeff Esposito

SEPTEMBER 15, 2011

For those of you just tuning in, I have decided to use Lithium’s Social Media Monitoring tool to use social buzz to create my picks for the season ( click here for a full methodology). Last Sunday was a great week to be a coach potato watching the NFL.

Social Media 47

Social Media Tools Lithium 47

Jeff Esposito

OCTOBER 27, 2011

If you are done drooling, you probably know that it’s time for this week’s NFL picks utilizing social media buzz metrics ( click here to see metric breakdown ). If you still want to harp on that, take a look at Rob Gronkowski ’s bye week special and get back to me when the drool settles.

Social Media 39

Social Media Metrics Team Conversation 39

Jeff Esposito

FEBRUARY 2, 2012

Unlike many picks I am going away from my gut or stats and choose the winner of the Super Bowl based on social media buzz. All season long, I relied on a series of formulas that were run with social data pulled from Lithium’s Social Media Monitoring. Playoff-Long Metrics: NY Giants 22, New England -6.

Social Media 40

Social Media Metrics Conference Course 40

Jeff Esposito

DECEMBER 28, 2011

While the number might not seem like a world-beater, it impresses me because I use social media buzz to determine the winners. So here’s to wishing for a repeat of my 10-6 Week 16 – and a Baltimore win coupled with a New England loss – with this week’s social media predictions: Detroit 15, Green Bay 1.

Social Media 37

Social Media Team 37

Jeff Esposito

SEPTEMBER 22, 2011

Entering the third week of the NFL season, my experiment in using social media to select the winners of each game has been interesting. In the opening week, the results were pretty spot on, while week two was split down the middle.

Social Media 39

Social Media 39

Jeff Esposito

NOVEMBER 3, 2011

This year I decided to break away from that method and decided to make my weekly selections with social media buzz metrics using Lithium’s social media monitoring tool ( full metrics here ). Most years I pick on a combination of gut feeling and stats. Below are my picks for Week 9: New York Jets -6, Buffalo 22.

Social Media 34

Social Media Metrics Team Groups 34

Jeff Esposito

OCTOBER 13, 2011

It’s Thursday, so it is once again time for our weekly NFL picks utilizing buzz generated using Lithium’s Social Media Monitoring tool. If you are new to the picks, be sure to check out this post where the social media NFL picks process is outlined. 500 on the season with a 39-39 record.

Social Media 34

Social Media Team Process Tools 34

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 32

Social Media Metrics Team Tools 32

Jeff Esposito

SEPTEMBER 29, 2011

What I can do is offer my picks for the weekend’s games using social media buzz. Here are the social picks for Week 4 : Carolina 6, Chicago 10. For example will the Bills keep on their undefeated pace or will the magic in the Motor City fade? Last week the formulas led me to an 8-8 record, and on the season, I am 27-22.

Social Media 35

Social Media Team Examples 35

Jeff Esposito

JANUARY 11, 2012

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games.

Social Media 31

Social Media Conference Metrics Data 31

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

NOVEMBER 10, 2011

Like many of you cheering on your teams, I’ve also been picking the winners of each game to some success using a series of social media generated formulas from fans Tweeting, blogging and Facebook chatting up their teams.

Social Media 34

Social Media Team Facebook 34

Jeff Esposito

NOVEMBER 23, 2011

Starting tomorrow, the NFL kicks off the 12 th week of the 2011 season. With that said, my weekly picks using social media buzz metrics via Lithium’s Social media monitoring tool have not fared as well. The bye weeks are gone and the stretch run is n full swing. So it is still anyone’s game.

Crowdsourcing 35

Crowdsourcing Metrics Social Media Team 35

Jeff Esposito

OCTOBER 6, 2011

How is your team faring heading into Week 5 of the 2011 season? Instead of my usual gut or statistical picking methods, I decided to trust the wisdom of the crowd on social media to make my selections (the full methodology can be found here). Four weeks into the season, I am sitting just below.500 New Orleans 13, Carolina 3.

Statistics 34

Statistics Team Social Media 34

Jeff Esposito

JANUARY 14, 2011

27 ½ ways how to become a social media expert rockstar ninja in 2011 – OK now I have to be honest here. At first I thought that this was just another blowhard post where someone gives workarounds for the hard work that goes into social media. Will Facebook Reign Supreme In 2011?

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MARCH 25, 2013

Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community.

Communities 40

Communities Survey Social Media Management Upcoming 40

Jeff Esposito

DECEMBER 30, 2010

Last week my friend Danny Brown posted on the ROI of social media. Let me know how I can repay you in 2011. Now instead of dollars and cents, he looked at how we all give back to our communities. After dwelling on it for a week or so, here’s how I plan on reinvesting into all of you.

ROI 28

ROI Communities Social Media Sites 28

Jeff Esposito

JANUARY 12, 2011

When I first started exploring this thing we call social media nearly three years ago, I don’t think that there was a day that went by that I didn’t learn something new from the opinions of folks just like you or me around the web. You probably remember the prose and some of the other verses about some lost sheep.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

DECEMBER 8, 2011

With just four weeks in the NFL season, it is pretty safe to say that fans across the country have a good feeling about how their team’s chances of making the NFL Playoffs or landing Andrew Luck are looking. How is your team doing? More importantly how are you doing picking the weekly winners of.

Social Media 32

Social Media Team 32

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. This is a guest post from Alicia Lawrence. . But how has it evolved? 1. Better Content Distribution.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JANUARY 21, 2014

Content has matured as an industry ever since it exploded sometime around 2011. Among B2B companies , 87% are getting the word out on social media, 81% are using blogs and 80% are distributing their content via newsletters. This is a guest post from Alicia Lawrence. . But how has it evolved? 1. Better Content Distribution.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

AUGUST 22, 2011

This world ended with the onset of the social media world. That is not the case in 2011. I love designing social media and alternate reality games. Want to get a hold of a reporter? There is a hot link to their email at the end of every article. In many cases there is even a working phone number with an extension.

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

FEBRUARY 22, 2011

What if BP took the Dominos route on social media by building their accounts and saying they were listening? Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

OCTOBER 20, 2011

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45. San Diego 6, New York Jets 10. Houston 10, Tennessee 6.

Lithium 34

Lithium Travel Social Media Team 34

Jeff Esposito

NOVEMBER 16, 2011

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. Seeing that record you might be thinking to yourself as to how a guy who used to work in the NFL was performing so crappy in terms of weekly picks.

Crowdsourcing 43

Crowdsourcing Lithium Team Social Media 43

Jeff Esposito

SEPTEMBER 8, 2011

For this season, I decided to go against my gut and rely on the wisdom of the social web. Like many football fans, I enter pools to pick the winners of each game.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

MARCH 27, 2012

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. So if you are in one of those areas and think a social media job is for you – you may be in luck.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

DECEMBER 19, 2011

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

DECEMBER 3, 2010

First off Mrs. Espo and I found out the sex of Baby Espo who will be making a grand appearance in late April of 2011. Social Media Data: The Benefits of Friends – This AdWeek piece caught my eye, because it discusses the potential of value in mining social data and who will emerge as the best in class.

Tag Cloud 28

Tag Cloud Class Social Media Data 28

Jeff Esposito

FEBRUARY 24, 2011

On top of the graphic, here are some other interesting statistics from the survey respondents: 34% said they would be expanding their use of social media/networking (e.g. Another 40% indicated they would begin to explore social media, or maintain their existing social media presence.

Small Business 41

Small Business Statistics Survey Study 41