Remove 2011 Remove Communities Remove Company Remove Loyalty
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How Socially Responsible Communications Maintain Your Community Cool

Waxing UnLyrical

Communicators often find themselves torn between the desire to embrace innovation, and the need to give their clients responsible advice. Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. apologies, Shonali!).

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 6: Company channels are your most important social assets.

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

Examples 228
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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x But that’s not all.

Questions 104
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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

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Five Must Haves for Planning Social Content in 2018

Ignite Social Media

If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company. Ask yourself what your company’s end goal is when it comes to social strategy. Must Have #5: A Community. Need help revamping your strategy?

Content 99
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What A CMO Wants. What A CMO Needs.

Twist Image

That's nothing to laugh about and it creates a world of chaos for both companies and agencies who are trying to not only build a brand, but maintain some level of cohesion in the process. report titled, CMOs On Social Marketing Plans For 2011. This is from the executive summary. What does this all mean? How do you think they'll do?