The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. What is it? Jennifer Aaker. aaker. Diana Adams. Ambal.
Can Facebook Communities Replace Company Websites?
NOVEMBER 4, 2011
Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. For one, effort should be taken to make the Facebook page effective as a community tool. Once that bond forms between a follower and a brand, an advocate is gained and the community grows. Probably.
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should be open for discussion. We get this question all the time, “H ow can I grow my Facebook community ?” The answer?
Four Reasons You’re Not a Media Company
JUNE 20, 2011
He spoke about the importance of becoming a media company and about building equity in a community. Last week, we talked here a bit about the importance of building your own community via your own website or blog. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. You have a lack of cadence. Come on, people!
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: SEOmoz Hire a company or check out this guide for how to DIY. Community Management.
How can using social media as an employee help my company?
DECEMBER 14, 2011
You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? You’ll find a community of other people working in that very same space participating in social media somewhere. Recruiting.
How Social Media Strengthens Companies [infographic]
FEBRUARY 9, 2011
Tweet Socialcast has compiled this nice infographic that explains how social media strengthen the relationships inside the company to engage employees and consumers when creating customer relations. When building a community, you built trust and as a result the value of a brand is enhanced. Engage and build trust. Take a look yourself. Click image to view large -.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. ” Come on, if I were really interested in the new products of every company I like on Facebook, I would also be subscribed to over 400 email newsletters.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media. Are you confused.
Infographic: 5 Companies That Are Rocking Social Media
Social Media Marketing
NOVEMBER 29, 2011
We all know the usual names of companies that are doing well in social media. Unisys uses social media internally for effective collaboration and a boost to company productivity. Are there other companies that are doing some interesting things with social media that are worth talking about? infographic communities customer relations social media enterprise
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
Etsy.com: Online Community Revenue
JUNE 26, 2011
Etsy is a funky boutique of an online community, an independent online marketplace for handmade products and vintage goods where hand made jewellry, with tailor made skirts and vintage jackets live side by side with chocolates and photography. The company is generating over $1 million/month in revenue, Kalin told me. January 2011: Etsy’s 6.9 127 countries. Etsy blog ).
You Are The Company You Keep
NOVEMBER 10, 2011
Are you keeping company with people who are successful and learning as much as you can? Misery loves company. What kind of company are you keeping? You Are The Company You Keep. Communication Guest Posts Social Media engaging in social media nancy davis Online CommunitiesGuest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Only 23% of Fortune 500 companies maintained a blog in 2011, flat from a year ago after rising for several years. It’s hard to cultivate a community.
Are Social Media Companies Overvalued? [Infographic]
MAY 29, 2011
Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Will Kinsler.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Yeah, that’s going to be you.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Well, every company does it differently, but let’s look at corporate vs personal voice when dealing with negative comments. 1. Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. How about a bitchy tweet on Twitter?
HootSuite Talks to Spanish Speaking Community
APRIL 21, 2011
On April 21, 2011 there are several websites down. The company claims that are working to resolve the problem. Among the affected are HootSuite, Reddit, Foursquare and Quora. The problems appear to be caused by an issue affecting the Amazon Web Services. The issues were all visible on 4/21/2011 at Amazon’s AWS Service Health Dashboard. The HootSuite Case. Why HootSuite is Doing This?
B2B Blogging Trends 2011: Towards an Integrated Approach
MAY 24, 2011
Should a company blog? You can read a summary of the trends and their thoughts and tips in the B2B Blogging Trends 2011 white paper. B2B Blogging Trends 2011. In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. included). Should employees blog? There are no “musts” in business. They should be obvious by now.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Close Mashable Top Stories My Stories Topics People Activity Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Mashable Follow Resources Guidebooks Lists How To Trending Mashable Awards Subscribe Now Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account? hmmmm.)
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. More than 80% of U.S. The conclusion?
Social Media Strategies: Is Social Media Adoption The New Quality Standard Of Successful Company?
Social Media Citizens
FEBRUARY 13, 2011
As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. Companies like Cisco and Avaya are good example of this.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.
Interview with Community Manager: Ida Vega Santana from Sony Iberia
Social Media Citizens
MARCH 11, 2011
Ida Vega Santana is a community manager at Sony Iberia. For the last 5 years she have been exploring online communication world and developing her community management skills at companies like Heineken , BBDO and the likes. You can follow Ida on Facebook , Linkedin or Twitter. G: How did you build your experience as a community manager? I: I think it’s essential to have previous experience in marketing and communication departments. Behind the communities to maintain and invigorate them, never forget that we must have a plan for initial communication.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
7 Ways to Turn Employees into Brand Ambassadors
SEPTEMBER 15, 2011
Want your company to attract more business, secure greater exposure, and reach new customers? Here are some of my top tips to engage your employees and elevate them into brand ambassadors for your company. Create a culture shift in your company to ensure upper management is accessible, visible, and approachable. Have exciting company news? Break down the barriers.
Strength of Community Supersedes Influence
JANUARY 12, 2011
With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces everyone with their presence, the organization’s community remains.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.
Is Technology Ruining Online Community
Convince & Convert
AUGUST 21, 2011
Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. How did companies possibly succeed in that technologically challenged epoch devoid of touchy-feelie buzzwords? Let’s shift our focus under the water line where the real mass of online community floats.
Top 10 Public Relations Blunders of 2011
DECEMBER 14, 2011
Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. So, here is this year’s list, the top ten public relations blunders of 2011. 1. I always look forward to the end of the year.