Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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JULY 27, 2010

The comments are yours. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

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FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Just a thought.

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Social Media Marketing Social CRM Consultant 128

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FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

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Disqus Social CRM Patterns Consultant 109

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AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. Remember, the first step in social media effectiveness shouldn’t be building an empire of half-baked, free-standing social outposts, but rather determining had to add social frosting to your existing marketing cake.

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Social Media Strategy Tourism Social CRM 142

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MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Long and expensive consulting engagements often missed their mark. Okay folks, the comments are yours. This was essentially the subject of my first book.

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Social Media Strategy Consultant ROI 117

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SEPTEMBER 20, 2010

Yes, social media applies to B2B. For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&#

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Social Media B2B Strategy Consultant 149

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APRIL 13, 2010

People who have educated, inspired, engaged, supported us. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not?

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Social Media Strategy Influencer Education 113

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MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content.

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Metrics Strategy How To Tourism 132

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FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Develop Rules of Engagement The only way to succeed in a world where marketing is a waterfall, not a lake, is to have codified rules for how you’re going to handle social media circumstances.

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Compete Conference Organization Social CRM 116

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SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. Volvo = Safety.

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Social Media Strategy Metrics Organization 136

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JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. However, statistics show that such use of social media is still not widely utilized by most companies.

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CSR Social Media Strategy Consultant 138

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FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

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Convince & Convert

JULY 15, 2010

The Facebook page was a failure because they were not engaging their audience, they were just collecting names. As Jay preaches, social media is not about collecting names, it is about activating your fans. If you have a Facebook page, know who is responsible for engagement. That can only happen if you know who is doing what.

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Social Media Consultant Strategy Organization 141

Convince & Convert

MAY 27, 2010

Now that’s engagement that goes WAAAAY past just clicking the “like&# button. What have you seen in the social media world lately that’s excited you? (I’m Comment away! link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The way Donovan McNabb hates T.O.

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MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Social Media Case Study Strategy Study 126

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APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

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Social Media Strategy Influencer Social CRM 149

Convince & Convert

MAY 11, 2010

Improve and Expand Now that your content is posted to your various social outposts, invite your current customers to make it better. Invite current customers to comment on your answers. Now you’re combining content with marketing, social media with customer service. Then come on back and tell us your story in the comments.

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FAQ Content Consultant Social Media 139

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JUNE 22, 2010

The impacts and effects of social media are too broad for that. And the guarantee that you will fail at some point is too iron-clad for you to pull up stakes the first time someone posts a negative comment on your blog. link] LinkedInPhoenix Why You Hold the Keys to Your Company's Social Media Success by @jaybaer [link] Thanks!

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Social Media B2B Company Consultant 132

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SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Leave a comment please.

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Social Media Strategy Consultant Web 2.0 151

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AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

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Questions Social Media Consultant Education 161

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APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Unfortunately, they've never acknowledged, commented, tweeted, or called. That certainly was not my intention.

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Social Media Content Analysis Sports 120

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MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

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Social Media Strategy CoTweet CoTweet 122

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SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

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Social Media Statistics Strategy Research 160

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APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. I think the idea of “helping&# is a good catch phrase for the social media umbrella (connecting, interacting, and so on). Thanks for the comment. Thanks for the comment.

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Social Media Consultant Health Care Questions 129

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APRIL 15, 2010

Your feedback, comments, and support are what keep me doing this. When a current customer wants to stay engaged with the brand, to learn about new products on the horizon and other updates, what’s going to turn them from a customer to an advocate? And guess what? The very blog that you’re reading came out #1. Im Jay Baer.

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Content Marketing Consultant Social Media 125

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MARCH 23, 2010

If you think your blog could improve in any of these five areas, would you give it a shot and let us know how it worked out in the comments? A safety net CTA gives visitors a way to remain engaged even if they're not ready to convert (whatever that may be). At first, you knew everyone at the party. Im Jay Baer.

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Social Media Strategy Consultant RSS 120

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SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. And that’s how I pick the right social media monitoring tool for the job. Leave your additions, and any questions, in the comments! What about you? Any factors you look for or service you use that I didn’t mention?

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Social Media Radian6 Strategy SM2 157

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AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Most of the rest are from spring 2010 or earlier. I don’t think it would have.

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Social Media Strategy Social CRM Consultant 142

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FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

And that’s why your social media strategy must be tools-agnostic. More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? Will you do that for me please?

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MySpace Facebook Social CRM Consultant 137

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JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Please let me know by commenting below! Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

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Social Media Strategy Influencer Case Study 129

Convince & Convert

MARCH 18, 2010

It includes a dozen letters written to C-level executives (in general) about what they need to do to take social media to the next level. I do hope you’ll download it and come back and tell us what you think in the comments. Isn’t our Facebook page just a post-modern email newsletter?

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Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 13, 2010

Instead of starting a blog, start a commenting presence: A number of agencies are putting out mediocre blogs, just so they can say they have one. Why not try spending time commenting in your targets’ community blogs? Then, define a social and thought leadership strategy to get them there. The latter is more complicated.

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Social Media Strategy Consultant SEO 140

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 117