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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.”

Retail 118
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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. By tracking social media trends , the brand is smart and quick to get ahead of viral memes and trending topics. This meme began in a 2008 episode of the American sitcom ‘The Office’. Wendy’s excels at this.

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What marketers need to know about managing social media through an economic downturn

Sprout Social

How could an integrated social media management tool support your customer care efforts? Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession.

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Social Media Chat Tuesday, July 21st

Adam Cohen

(Thanks to Aaron Strout , Ken Burbary , Rachel Happe and Amber Naslund for providing very valuable advice beforehand for managing chats like this one – Rachel captured her “ fast and furious session &# which provided some great input on what to manage and expect.) More about this blog here. Thanks for dropping by.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. People are the fuel behind social media, which is really just tools and tactics. Do your customers have a need for community, convenience, or collaboration? Excellent post.

Research 265
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I Will Not Write About Old Spice

Adam Cohen

(By the way, I’m glad to hear he stopped the oil spill). Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Social Media Stats – It's Raining Content!

Almost Savvy

Luckily, Gary Hayes from Personalizemedia has put together a nifty tool which easily allows us to get a snapshot overview of the flow of uploaded content. Related articles which may interest you: What is Your Favorite “Real-time&# Tool? How frequently is new content added online, you may ask? Image courtesy of Tiago Ribeiro.