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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. December 2007. November 2007. October 2007. September 2007.

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How the Facebook Algorithm Works in 2020 and How to Make it Work for You

Hootsuite

The Like button premiered in 2007, but it’s probably safe to say that Facebook didn’t have what we think of as “the algorithm” until 2009, when the platform debuted a new sorting order for newsfeeds based on each post’s popularity. What’s your favourite Group? Leverage Facebook Groups that are meaningful to your audience.

HootSuite 145
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Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. – How can you surprise your customers?

Brands 157
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Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Kevin Rose: Digg’s Biggest Hypocrite Kevin Rose: Digg’s Biggest Hypocrite by Tamar Weinberg on November 7, 2007 Share You know what I find funny? Kevin Rose , I’m talking to you. The URL now is dead.

Digg 100
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Like country clubs of old?

Brands 133
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How To Measure Your Social Media Efforts

Social Media Network Marketing

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Nice blog.