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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. I started writing about it in 2007; five years later, you can still find companies working closely with university researchers to find better technologies for scoring text.

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What Happens After Your System Notices Something Important?

Net-Savvy Executive

Its sentiment analysis engine provides 120% accuracy in 38 languages, and its graphics are so well designed that whole new awards contests have been created for it to win. It finds every relevant mention in your space, extracting the facts, opinions, and needs that you're looking for.

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Language Support in Social Media Analysis

Net-Savvy Executive

Adding more languages to the analytics engine of a social media platform is hard work. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over. Apply text analytics to content in the language. It's easy to make up a list of languages and mark them yes or no.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. mentality there.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Beth Thanks for outlining the points so well. Reply Jay B.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. What if someone can’t stop singing praises about the product she just bought? That’s why social media is important. Accelerated by MaxCDN Content Delivery Network.

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Social Media a CRM perspective

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Well you have two upfront opt.