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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock.

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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. But why is this important for marketers to understand?

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Top B2B Brands on Social Media

Social Media Strategies Summit

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150
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Pubcon 2007 Recap

Techipedia: Tamar Weinberg

First, some educational takeaways: Social media is the “new&# medium for businesses to communicate with consumers in a way that is interesting to them. December 9, 2007 at 5:43 pm Great to finally meet you in person, Tamar! Reply Tamar Weinberg December 9, 2007 at 6:17 pm We’re not allowed to talk about it.

Yahoo 100
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

While the recent Netflix documentary “The Social Dilemma” hasn’t gotten as much attention as previous documentaries, it does raise legitimate concerns about what social media is doing to society. For example, Arab Spring led to a fall of all sorts of dictators and social media helped facilitate that.

Brands 154
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Most Popular Digital Marketing Jobs

The Realtime Report

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. PPC Manager roles have fallen in popularity; online interest has steadily declined since 2007. The digital marketing jobs rising in popularity are: Data Analyst. Influencer Marketing.

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Social Media Degrees Provide Advancement Opportunities in Associations and Nonprofit Organizations

SocialFish

Due to a large number of associations and other organizations using social media such as YouTube, Facebook, and Twitter for marketing campaigns and public relations, employers are increasingly seeking those who have social media knowledge and skills. photo © 2007 Chris Metcalf | more info (via: Wylio ).