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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Competitor Analysis. Sentiment Analysis. Conversion Rate & ROI.

B2B 155
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What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. If the system provides automated sentiment scoring, how does it work? At what level is sentiment scored and reported? Does the system go beyond sentiment?

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Language Support in Social Media Analysis

Net-Savvy Executive

Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language. I've heard from several sources that adding sentiment analysis in another language, for example, is equivalent to starting over.

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The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc.

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What Happens After Your System Notices Something Important?

Net-Savvy Executive

I sometimes summarize the opportunity of social media analysis as using computers to "read the Internet." I've seen many tools that find relevant content and apply some level of automated analysis, but we're not about to replace the analyst. It's not an original idea, but it is one we still haven't mastered.

System 79
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What You Liked in 2010

Net-Savvy Executive

Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Sentiment Analysis is Not a Mood Ring - March 2010. Human vs. machine analysis - April 2007 (#7 in 2009). Corporate social media specialists - September 2007 (#5 in 2009).

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133