How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. Defining and Designing Social Learning. Livestreaming is hot.
We Are Still Doing It That Way 10 Years Later – WTF
MAY 18, 2016
So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Selling digital downloads. Using social security numbers as database identifiers. Using video within social.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.
What Does It Mean to be Nonprofit?
APRIL 25, 2016
You’ve probably heard the line, “nonprofit is a tax status–not a business model.” ” I didn’t come up with that one (though I wish I did), but I use it all the time. The absolute truth of the matter is that even nonprofits MUST generate profit (excess revenue, above expenses) if they are to survive. Same is true for the for-profit businesses too. photo credit ).
Resources for Small Staff Associations
APRIL 20, 2016
This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. Prefer a pdf version you can print? Here it is. WEB/ANALYTICS. Note: doesn’t work in Chrome).
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.
[Cool Infographic Friday] What Happens in One Second on the Internet
JUNE 3, 2016
Cool Infographic Friday Useful Data
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
If you’re a content creator, you know that your duties go well beyond just writing text. When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. If you’re posting text without images, you’re losing Pinterest and Instagram traffic.
[Cool Infographic Friday] How design attracts donors
MAY 20, 2016
A really good one for you from ElevationWeb. “Online giving is on the rise. Therefore, optimizing your website’s donation landing page is fundamental in increasing your nonprofit’s online donors.” ” Check out the gold in this infographic! Cool Infographic Friday Featured Industry Insider
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering. Content Moderation.
Why Skipping LinkedIn is a Mistake For Association CEOs
APRIL 15, 2016
This post originally appeared on Mizz Information. ———-. So my husband subscribes to CEO Update , the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It arrives in all its black and white, mimeographed-looking glory each month, full of association news and association executive job postings.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless.
The Problem with Boards
SEPTEMBER 23, 2015
There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic. really mean it. because they are afraid to have anything fail “on their watch.” Period.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1. Be useful. Be you.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. You can increase the number of followers with good Twitter management. Be polite.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. Determine What You Want to Accomplish.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out! The trap.it
Starting an Association Online Community? Five Tips for Building a Strong Foundation
JUNE 1, 2016
This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. In the article, he referred back to the Reddit volunteer moderator revolt I wrote about last August , and offered some tips for organizations just beginning to build online communities. Hmmmmmm.
[Cool Infographic Friday] The Anatomy of the Perfect Instagram Post
JUNE 17, 2016
Lots of gold where this infographic came from. ————-. photo credit ). Cool Infographic Friday Featured Implementation
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that, few organizations have it really figured out when it comes to content marketing. The people they’ve targeted aren’t “taking action”. Visitors come and go and analytics aren’t as great as they should be. What could have gone wrong?? photo credit ).
Search Engine Optimisation Benefits For Small Organizations
OCTOBER 30, 2015
Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. In order to help you make a great choice, here are some benefits that you have to know about. Improving ROI.
[Cool Infographic Friday] How VR and AR will change the way we shop
MAY 27, 2016
Allow me to geek out for a moment. ————– On March 19, 2016 China Development Forum gathered ultimate Internet moguls to discuss industry trends. Mark Zuckerberg of Facebook and Jack Ma of Alibaba both spoke about the huge prospect that virtual reality (VR) and augmented reality (AR) posed for the market. Get them [to] buy these things easier, quicker and nicer.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
You will have heard about the Small World Labs/Personify merger that was announced two weeks ago. From Michael Wilson: Hey Ben, thanks for covering the news. We are excited about this at Small World Labs. We’ll do our best to learn from the mistakes you describe above from MemberFuse and Abila/Avectra. There are several key differences to this merger that will make this great: 1. You are the best.
6 Chrome Extensions That Are Perfect for Content Marketers
NOVEMBER 12, 2015
Content marketers usually have a lot on their hands. They are responsible for content discovery, content curation and audience engagement for multiple accounts. To help them stay organized and in control, a multitude of tools and apps have been introduced. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. Pocket. Snip.ly. Nimbus Screenshot.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” . It’s heinous.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed. Share fresh, trending content consistently. Tools like Canva and Easel.ly
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. ——————-.
Here’s Your Opportunity to Start Something Awesome: Join #MBUstorm Blogging Challenge!
SEPTEMBER 17, 2015
Starting out is tough… We all have lots of great ideas “we wish we could do” but they keep piling up waiting for when we have enough time. You know what: There’s no such a thing as “enough time”… And there’s no point in waiting for the “right time” to act because the right time is NOW. Build it up for 6 months. Join the challenge today !
The Psychology of Sharing
MARCH 31, 2014
How often do you find yourself sharing news with your followers on social media? As StatPro specialise in cloud based portfolio analytics, they felt it was important to share some insights into the psychology behind online sharing, something which is a part of the daily lives of a steadily increasing number of people. The way each individual shares online says a lot about their personality.