Why the Boston Globe Shouldn’t Be Building Community on Facebook
FEBRUARY 8, 2017
This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?
Hot Association Membership and Marketing Jobs this week – January 26
JANUARY 26, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs
5 reasons nonprofits have an advantage when it comes to social media
FEBRUARY 15, 2017
This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. personally just call it being a realist, but that’s me.
Introducing an Awesome New Podcast About Workplace Culture
JANUARY 12, 2017
So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far. If you enjoy these, please share, subscribe over on Podbean or subscribe in iTunes by clicking that link or searching for The Culture Chat! Thank you! Culture Change and the New CEO.
Social Media Automation 101
Association Membership Jobs This Week – January 19
JANUARY 19, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , membership, marketing , communications , PR , advocacy , and digital. Director of Marketing & Sales , National Association for Environmental Management – This is a great opportunity for an entrepreneurial marketing professional to join a strong team.
12 Advanced Google Tricks
JANUARY 16, 2017
Came across this awesome article by Larry Kim. One to bookmark! Implementation Industry Insider
4 Smart Ways to Avoid Burnout For Nonprofit Professionals
NOVEMBER 11, 2016
Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. . Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. We’ve distilled them here for you. Completely Disconnect.
Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. cough, ASAE, cough ). And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Generating content can be an arduous task. Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way.
Top Association Social Media Jobs This Week – February 9
FEBRUARY 9, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Content Marketing , TechSoup – Help us change the world! We are a nonprofit organization that believes that technology is a powerful enabler for social change. photo credit ).
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.
Everything You Need To Know About Online Community Management
OCTOBER 17, 2016
DON’T BE LEFT OUT! JOIN THE 150+ ASSOCIATION EXECUTIVES WHO HAVE TAKEN THIS PROGRAM! I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management. Going live. Managing risk.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.
A World Gone Social
Learn how companies must adapt to survive.
An Introduction to Peer-to-Peer Fundraising
JULY 18, 2016
This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources. How to get started.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.
Put Your Marketing Gloves on and Bring on Member Engagement
DECEMBER 19, 2016
by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of. Not knowing what distance would be required to achieve that, I opted to join a local kickboxing club instead. Plenty!
Social Media Marketing GPS
10 Tools for More Productive Online Marketing
AUGUST 29, 2016
Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.
Awesome Association Jobs This Week – February 2
FEBRUARY 2, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Interface with physicians in the segment to maximize sales and use of AMA services and products, grow the AMA membership base and increase revenue. With headquarters located in S.W. photo credit ).
How the “Shark Tank” of Podcasts is Changing the Start Up Game
AUGUST 26, 2016
By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.
Hot Nonprofit Marketing Jobs This Week – February 16
FEBRUARY 16, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Odds are you don’t, and neither do most, yet industrial design impacts our lives daily.
How to Be Social: A Social Media Manifesto
Congratulations to Higher Logic!
OCTOBER 2, 2016
By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster.
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.
Hot Association Social Media Jobs This Week – January 13
JANUARY 13, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity. photo credit ). Jobs Jobs Jobs
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?
8 Stupid Simple Social Media Tricks to Boost SEO
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. It’s inevitable. Got it? ” .
Maximizing LinkedIn for Business
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.
LinkedIn to remove lots of search fields
DECEMBER 13, 2016
Just came across t his interesting post. LinkedIn will soon be retiring the ability to search years of experience, function, seniority level, interested in, company size and when a user joined. Also Also receiving the axe is the ability for Premium users to search within LinkedIn Groups. According to Bass, LinkedIn will likely roll out a new product which is similar to LinkedIn Premium Search.
Making Sure Your New Website Theme is Social-Friendly
DECEMBER 27, 2016
You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly. What is a Social-Friendly Theme? Follow buttons for your social media profiles. Rich pin setup (If you’re using Pinterest to promote ). Shopify.
[White Paper] The Peer to Peer Fundraising Technology Landscape
NOVEMBER 7, 2016
by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. Plus, nonprofit staffers, such as Jeff Gordy, former IT director at the Kidney Cancer Association, went on to co-found NeonCRM. Engagement capabilities. User interface. Pricing. photo credit ).