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Rethink Your Website Redesign Process

SocialFish

This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).

8 Tips for Social Video Storytelling

SocialFish

Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.

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3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy

SocialFish

What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.

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How to Use Snapchat for Lobbying and Public Affairs

SocialFish

This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of  Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.

A World Gone Social

Learn how companies must adapt to survive.

An Introduction to Peer-to-Peer Fundraising

SocialFish

This is the first of a series of posts by David Blyer,  Founder & CEO,  DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources. How to get started.

Social Media Tools and Resources for Social Learning

SocialFish

This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. Defining and Designing Social Learning. Livestreaming is hot.

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits

SocialFish

Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas

SocialFish

Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.

We Are Still Doing It That Way 10 Years Later – WTF

SocialFish

So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Selling digital downloads. Using social security numbers as database identifiers. Using video within social.

7 Blog Post Ideas for Nonprofits

SocialFish

If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Resources for Small Staff Associations

SocialFish

This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. Prefer a pdf version you can print? Here it is. WEB/ANALYTICS. Note: doesn’t work in Chrome).

Four tools to revamp your marketing efficiency on Twitter

SocialFish

It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1. Be useful. Be you.

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Bridging the Skills-Gap with Competency-Based Learning

SocialFish

Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.

How to Bring Your Business Blog to the Next Level

SocialFish

Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

You’re Never Going to Sell Content Strategy

SocialFish

This article is by awesome content strategist  Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. Instead, we started DOING content strategy.

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?

SocialFish

A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering. Content Moderation.

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26 Disruptive & Technology Trends

SocialFish

From Brian Solis.  Oh and check out slide 27-28. 26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. ——— ( photo credit ). Featured Social, In Theory Industry Insider

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How to Choose a Format When Writing Your Next Blog Post

SocialFish

If you’re a content creator, you know that your duties go well beyond just writing text. When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. If you’re posting text without images, you’re losing Pinterest and Instagram traffic.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

The Problem with Boards

SocialFish

There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic. really mean it. because they are afraid to have anything fail “on their watch.” Period.

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Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless.

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Why Skipping LinkedIn is a Mistake For Association CEOs

SocialFish

This post originally appeared on Mizz Information. ———-. So my husband subscribes to CEO Update , the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It arrives in all its black and white, mimeographed-looking glory each month, full of association news and association executive job postings.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. You can increase the number of followers with good Twitter management. Be polite.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.

A Strategic Guide to Social Media for Nonprofits

SocialFish

Reposted from Sprout Social with permission.  By Alicia Johnston.  . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. Determine What You Want to Accomplish.

[Cool Infographic Friday] How design attracts donors

SocialFish

A really good one for you from ElevationWeb. “Online giving is on the rise. Therefore, optimizing your website’s donation landing page is fundamental in increasing your nonprofit’s online donors.” ” Check out the gold in this infographic! Cool Infographic Friday Featured Industry Insider

[Cool Social Tools] The Power of Breezio

SocialFish

Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! —— Imagine if you could harness the collective wisdom of everyone in your community. Optimal Community Engagement. We have moved beyond chat rooms and forums to deliver more engagement.

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[New!!] How aligned is your organization with the Millennial generation?

SocialFish

How aligned is your organization with the Millennial generation? Take the Millennial Alignment Scan to find out! Here’s a sneak peek at how it works. Sign up today  and start building an organization that makes sense in the Millennial era. Culture That Works Featured

8 Tools to Curate Content for Social Media

SocialFish

Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out! The trap.it

7 Worst Mistakes That Are Eating Up Your Content Marketing Success

SocialFish

We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that, few organizations have it really figured out when it comes to content marketing. The people they’ve targeted aren’t “taking action”. Visitors come and go and analytics aren’t as great as they should be. What could have gone wrong?? photo credit ).

[Cool Infographic Friday] What Happens in One Second on the Internet

SocialFish

Cool Infographic Friday Useful Data

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Search Engine Optimisation Benefits For Small Organizations

SocialFish

Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits. Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. In order to help you make a great choice, here are some benefits that you have to know about. Improving ROI.