8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.
An Introduction to Peer-to-Peer Fundraising
JULY 18, 2016
This is the first of a series of posts by David Blyer, Founder & CEO, DonorCommunity. ———– Social media has revolutionized the way we raise money, stay engaged with our current donors, and cultivate new donors. Peer-to-Peer fundraising is a great way to accomplish all of this at once. Friends of your supporters: your untapped resources. How to get started.
Rethink Your Website Redesign Process
JULY 7, 2016
This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.
How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits
APRIL 4, 2016
Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. Defining and Designing Social Learning. Livestreaming is hot.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.
Create the Right Goals for Your Website
JULY 25, 2016
This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.
Resources for Small Staff Associations
APRIL 20, 2016
This post originally appeared on Mizz Information. ————-. This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. Prefer a pdf version you can print? Here it is. WEB/ANALYTICS. Note: doesn’t work in Chrome).
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. Twitter is possibly the most powerful marketing platform out there, specifically for brands targeting global audiences. Here’s a list of really cool tools that can ease your Twitter management and upgrade your results. 1. Be useful. Be you.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless.
[Cool Infographic Friday] The Ultimate List of Blog Post Ideas
JULY 1, 2016
Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation
[Cool Infographic Friday] How design attracts donors
MAY 20, 2016
A really good one for you from ElevationWeb. “Online giving is on the rise. Therefore, optimizing your website’s donation landing page is fundamental in increasing your nonprofit’s online donors.” ” Check out the gold in this infographic! Cool Infographic Friday Featured Industry Insider
LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
NOVEMBER 5, 2015
A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering. Content Moderation.
Why Skipping LinkedIn is a Mistake For Association CEOs
APRIL 15, 2016
This post originally appeared on Mizz Information. ———-. So my husband subscribes to CEO Update , the most expensive old-school publication ever, which I find entertaining specifically for its old-schoolness. It arrives in all its black and white, mimeographed-looking glory each month, full of association news and association executive job postings.
26 Disruptive & Technology Trends
JANUARY 13, 2016
From Brian Solis. Oh and check out slide 27-28. 26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. ——— ( photo credit ). Featured Social, In Theory Industry Insider
The Problem with Boards
SEPTEMBER 23, 2015
There is a huge conversation we’re not fully having in the association community, and that is about the incredible, ongoing, and massive destruction of value perpetrated by Boards of Directors for many, many associations (and other nonprofits too). That is not an attempt to be dramatic. really mean it. because they are afraid to have anything fail “on their watch.” Period.
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
If you’re a content creator, you know that your duties go well beyond just writing text. When writing a blog, multimedia is going to keep your readers engaged. If you’re only posting YouTube videos, for example, you’re missing out on an entire demographic of website visitors who actually like to read. If you’re posting text without images, you’re losing Pinterest and Instagram traffic.
You’re Never Going to Sell Content Strategy
JUNE 13, 2016
This article is by awesome content strategist Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. Instead, we started DOING content strategy.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. You can increase the number of followers with good Twitter management. Be polite.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. Determine What You Want to Accomplish.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.
Build a Culture of Association Success
JULY 13, 2016
Just a little reminder that Jamie and I have been busy bees writing a whole yearly series on culture for AssociationSuccess.org ! Here’s a quick sampler from the last few months: February – Why Culture Matters. The Link Between Culture and Talent. Interview: Mark Anderson. It Doesn’t Take Years to Change Your Culture. Beyond Core Values. March – Culture and Strategy.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” . It’s heinous.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Content curation describes the act of searching the web for awesome topics, blogs, quotes, news articles, videos, images, or other forms of content to share with your audience. Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Check ‘em out! The trap.it
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that, few organizations have it really figured out when it comes to content marketing. The people they’ve targeted aren’t “taking action”. Visitors come and go and analytics aren’t as great as they should be. What could have gone wrong?? photo credit ).