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Congratulations to Higher Logic!


By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster.

10 Tools for More Productive Online Marketing


Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. All while making sure to monitor the most effective, in order to constantly tailor their strategies to improve results quarter by quarter. Anyone who has done it, whether with or without a team, knows how exhausting it is. GetResponse. DrumUp. Ugh, data.

8 Tips for Social Video Storytelling


Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.

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Do You Have the Right Volunteer Culture?


All associations and membership organizations have two distinct workforces: staff and volunteers. And if we’re honest, we’ll admit that we have a love/hate relationship with the volunteer side. We love them because they end up producing a significant volume of work—without pay. This means we get to accomplish our missions while expending a limited amount of resources, so what’s not to love!?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

SocialFish Job Board is Live! Please Share!


So excited to announce that our job board is now live!!!! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? . Check it out here! Jobseekers: Here’s the main job seeker page: [link]. Three steps to your new job: Sign up and login here. Here is where you upload your resume. via GIPHY.

How to Leverage Social Media to Maximize Your CSR Efforts


Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.

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3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy


What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.

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How to Bring Your Business Blog to the Next Level


Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.

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A World Gone Social

Learn how companies must adapt to survive.

Three Engagement Myths, Busted.


No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together?

Bridging the Skills-Gap with Competency-Based Learning


Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.

How the “Shark Tank” of Podcasts is Changing the Start Up Game


By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

Rethink Your Website Redesign Process


This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).

7 Blog Post Ideas for Nonprofits


If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?

[Cool Infographic Friday] How design attracts donors


A really good one for you from ElevationWeb. “Online giving is on the rise. Therefore, optimizing your website’s donation landing page is fundamental in increasing your nonprofit’s online donors.” ” Check out the gold in this infographic! Cool Infographic Friday Featured Industry Insider

How You Can Use Twitter As a Visual Marketing Platform


Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.

What Does It Mean to be Nonprofit?


You’ve probably heard the line, “nonprofit is a tax status–not a business model.” ” I didn’t come up with that one (though I wish I did), but I use it all the time. The absolute truth of the matter is that even nonprofits MUST generate profit (excess revenue, above expenses) if they are to survive. Same is true for the for-profit businesses too. photo credit ).

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Use Snapchat for Lobbying and Public Affairs


This post by Mike Panetta originally appeared on the Beekeeper Group blog here  and is reposted here with permission.  By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of  Snapchat , you are not alone. You’d be surprised how many reporters are on Snapchat.

We Are Still Doing It That Way 10 Years Later – WTF


So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Selling digital downloads. Using social security numbers as database identifiers. Using video within social.

6 Ways to Engage Nonprofit Volunteers


Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday

Four Untrue Myths of Association Innovation that Stop Us in Our Tracks


Myths are stories that are intended to teach us. Don’t fly too high but also don’t fly too low, said Icarus’s dad. But there are also stories that keep us stuck. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. They should not be stopping us in our tracks. Innovation Myth #1: Size Matters.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Marketing: Don’t Put All Your Eggs in One Basket


The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless.

Why Doesn’t Your Company Have a Social Media Voice Document?


Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. It’s inevitable. Got it? ” .

Build a Culture of Association Success


Just a little reminder that Jamie and I have been busy bees writing a whole yearly series on culture for ! Here’s a quick sampler from the last few months: February – Why Culture Matters. The Link Between Culture and Talent. Interview: Mark Anderson. It Doesn’t Take Years to Change Your Culture. Beyond Core Values. March – Culture and Strategy.

Create the Right Goals for Your Website


This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough.

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits


Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. Social media ads and sharing have increased awareness for organizations in a big way in the past few years, but how far can that concept stretch? For instance, would using Snapchat be worth it for nonprofits? Succinct Messages Pack a Punch.

[Cool Infographic Friday] The Ultimate List of Blog Post Ideas


Thanks to Susan Cato for the find! photo credit ). Cool Infographic Friday Featured Implementation

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26 Disruptive & Technology Trends


From Brian Solis.  Oh and check out slide 27-28. 26 Disruptive & Technology Trends 2016 – 2018 from Brian Solis. ——— ( photo credit ). Featured Social, In Theory Industry Insider

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7 Worst Mistakes That Are Eating Up Your Content Marketing Success


We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that, few organizations have it really figured out when it comes to content marketing. The people they’ve targeted aren’t “taking action”. Visitors come and go and analytics aren’t as great as they should be. What could have gone wrong?? photo credit ).

Here’s Your Opportunity to Start Something Awesome: Join #MBUstorm Blogging Challenge!


Starting out is tough… We all have lots of great ideas “we wish we could do” but they keep piling up waiting for when we have enough time. You know what: There’s no such a thing as “enough time”… And there’s no point in waiting for the “right time” to act because the right time is NOW. Build it up for 6 months. Join the challenge today !

LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?


A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. wrote about how the changes would likely impact associations on Mizz Information ; in short, here’s an overview of the new Groups features and what associations need to know about each: Member Approval in Standard Groups. Better Content Filtering. Content Moderation.

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Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically


Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. You can increase the number of followers with good Twitter management. Be polite.

It’s official – marketing will destroy everything good about social media.


Jay Baer posted a provocative post titled  Why It Might Be Time to Completely Change Your Social Media Strategy.  In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” . It’s heinous.

Are The Signs Pointing to the Demise of Google+ ?


This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. ——————-.

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