Associations Respond to the 2016 Election Results
NOVEMBER 22, 2016
Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. cough, ASAE, cough ). And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed.
4 Smart Ways to Avoid Burnout For Nonprofit Professionals
NOVEMBER 11, 2016
Guest Post by Beth Kanter and Aliza Sherman, Co-Authors, The Happy Healthy Nonprofit: Strategies for Impact without Burnout. . Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. We’ve distilled them here for you. Completely Disconnect.
You Have More Content than You Realize
NOVEMBER 28, 2016
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Generating content can be an arduous task. Not only does it need to effectively convey your key message, it must accomplish this efficiently and in a unique way.
Congratulations to Higher Logic!
OCTOBER 2, 2016
By now, you have probably heard the news that Higher Logic has received a $55m investment from JMI equity. Here’s more analysis on this from community expert Ben Martin. BREAKING: Higher Logic takes $55M investment. Rob Wenger, CEO of Higher Logic, told me: “We have BIG plans for enhancements to our product, and this investment is going to help us get them out the door much faster.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
[White Paper] The Peer to Peer Fundraising Technology Landscape
NOVEMBER 7, 2016
by Mark Becker, Founding Partner, Cathexis Partners. ————-. As the Internet and technology have continued to evolve, peer-to-peer fundraising campaigns have become more sophisticated. Plus, nonprofit staffers, such as Jeff Gordy, former IT director at the Kidney Cancer Association, went on to co-found NeonCRM. Engagement capabilities. User interface. Pricing. photo credit ).
How the “Shark Tank” of Podcasts is Changing the Start Up Game
AUGUST 26, 2016
By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done. All of those fancy auto-post social tools can lull us into a false sense of confidence. In fact, publishing your article is just the first step.
Applying Design Thinking to Your Organization: New CEO Workshop
NOVEMBER 9, 2016
On December 15, a small group of forward looking executives will spend a day learning about and practicing alternative paths to leadership and innovation by applying Design Thinking tools to product, innovation and engagement “laboratories.” Click here for more details (See participants’ list below). Why Design Thinking? This is a quantum leap. Debra S. Shawn E. Jeffrey D. photo credit ).
A World Gone Social
Learn how companies must adapt to survive.
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.
Hot Association Jobs: November 10
NOVEMBER 10, 2016
Here are some of the coolest jobs you can find on the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. ——-. Moreover, the successful candidate will have superb relationship-building skills and experience working with the pharmaceutical, healthcare, foundation/grant organization sectors. Hurry!
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs. Sounds familiar? What gives? Is there something wrong with your content? No, not really. Conclusion.
Four Untrue Myths of Association Innovation that Stop Us in Our Tracks
SEPTEMBER 28, 2016
Myths are stories that are intended to teach us. Don’t fly too high but also don’t fly too low, said Icarus’s dad. But there are also stories that keep us stuck. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable. They should not be stopping us in our tracks. Innovation Myth #1: Size Matters.
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
Post by Jack McGrath, President of Digitec Interactive. These guys are awesome, check out their new LMS platform here. ———– “Oh to be young and underemployed,” said no one ever. Yet this is the case for many entering the workforce today. In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike.
Do You Have the Right Volunteer Culture?
SEPTEMBER 7, 2016
All associations and membership organizations have two distinct workforces: staff and volunteers. And if we’re honest, we’ll admit that we have a love/hate relationship with the volunteer side. We love them because they end up producing a significant volume of work—without pay. This means we get to accomplish our missions while expending a limited amount of resources, so what’s not to love!?
3 Tools and 5 Tips To Help Your Employees Master Social Employee Advocacy
JUNE 27, 2016
What is Employee Advocacy? Is your marketing team stressing out to get recognized on social media and engage with your audience? Employee advocacy can help relieve them – all it takes is 5 minutes of your employees’ time. The concept is simple, your employees will share content on their social media and as a result, increase both their own and the company’s reach. Awesome Tools.
The Myth of the Best Place To Work
OCTOBER 26, 2016
This post was originally published on AssociationSuccess.org. Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. This should go without saying, but unfortunately, it hasn’t quite become the paradigm yet. How can you speak to them?
[Cool Infographic Friday] Snapchat 101: What You Need to Know
OCTOBER 21, 2016
Tip o’ the hat to MDG Advertising for this one. Infographic by MDG Advertising. photo credit ). Content Strategy Cool Infographic Friday Cool Social Tools Industry Insider
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. What kind of posts will capture the interest of your readers? Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. All photos should be the same size and quality.
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.
SocialFish Job Board is Live! Please Share!
AUGUST 31, 2016
So excited to announce that our job board is now live!!!! Will you please share this with your friends and colleagues and employer and anyone else you know who might be looking for a job or looking to hire? . Check it out here! Jobseekers: Here’s the main job seeker page: [link]. Three steps to your new job: Sign up and login here. Here is where you upload your resume. via GIPHY.
[Cool Infographic Friday] 7 Fresh Ideas for your Holiday Social Media Posts
NOVEMBER 18, 2016
Yeah yeah, I know. It’s not even Turkey Day yet. But that’s the point, isn’t it – having some holiday post ideas in advance will ensure you can relax over the actual holidays. Thanks to MDG for sending this one over. Infographic by MDG Advertising. photo credit ). Cool Infographic Friday From the Trenches
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Twitter has gone from being a fun microblogging platform to taking on a life of its own. It has a community that has gained its own tone and language, and its own way of interacting. Non profits have found incredible success there, able to connect directly to their audience thanks to the platform being so open-ended. Changes in their visual feature have allowed for better visual marketing, as well.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. This is no longer the case. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. It’s inevitable. Got it? ” .
Rethink Your Website Redesign Process
JULY 7, 2016
This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. Others want to look at every angle and analyze the situation to figure out what needs to be done. The first often results in doing the wrong thing and needing to do it over. Solutioneering”).
Marketing: Don’t Put All Your Eggs in One Basket
NOVEMBER 6, 2015
The proliferation of electronics and personal devices has opened up a whole new world for marketing. No longer are you limited to costly television commercials or billboards. Now you can advertise your product on websites, in email, in text messaging, on social media, through in-phone apps, and much, much more. The possibilities for getting your brand in front of your customers are nearly endless.
Three Engagement Myths, Busted.
SEPTEMBER 15, 2016
No Feeds Found. ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. “What do you do if the data says your managers don’t care, or people don’t have friends at work? Train your managers in empathy? Force people to go to happy hour together?
[Cool Infographic Friday] How design attracts donors
MAY 20, 2016
A really good one for you from ElevationWeb. “Online giving is on the rise. Therefore, optimizing your website’s donation landing page is fundamental in increasing your nonprofit’s online donors.” ” Check out the gold in this infographic! Cool Infographic Friday Featured Industry Insider
27 things CRM can do for you
SEPTEMBER 21, 2016
People working in the field of sales and marketing might be familiar with CRM or Customer Relationship Management software. However, if you are one those people who are new to this technology, and want to learn more about it before you can integrate it into your business, then this article is for you. To begin with, let’s take a look at what CRM means. So let’s get started! 1. Lead Status Reports.
What Does It Mean to be Nonprofit?
APRIL 25, 2016
You’ve probably heard the line, “nonprofit is a tax status–not a business model.” ” I didn’t come up with that one (though I wish I did), but I use it all the time. The absolute truth of the matter is that even nonprofits MUST generate profit (excess revenue, above expenses) if they are to survive. Same is true for the for-profit businesses too. photo credit ).
6 Ways to Engage Nonprofit Volunteers
SEPTEMBER 13, 2016
Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday
We Are Still Doing It That Way 10 Years Later – WTF
MAY 18, 2016
So I am finding this hard to believe, but it has been 10 years since we published We Have Always Done It That Way: 101 Things About Associations We Must Change. And here’s the depressing part: 95 of the 101 things we talk about are just as relevant today as they were ten years ago. Selling digital downloads. Using social security numbers as database identifiers. Using video within social.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” . It’s heinous.